Good Habit Company ApS
Private limited companyCVR 43301209København KActive
Good Habit Company ApS is a private limited company, based in København K, active in retail sale of other food, founded in 2022. Equity was negative at the end of 2025 (−DKK 2.1m). The company made a loss in both 2024 and 2025, most recently DKK 2.7m. 3 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 2.5m to DKK 2.7m (2024 → 2025).
Management and owners, last 24 months
- New in management: Rasmus Schmiegelow (chair of the board, 14/08/2026), Frederik Schrøder (board member, 14/08/2026) and Jens Marius Bjerre-Petersen (board member, 14/08/2026).
- Stepped down: Aleksander Due-Rasmussen (board member, 14/08/2026) and Jens Marius Bjerre-Petersen (chair of the board, 13/08/2026).
- New owners registered: Schmiegelow Equity ApS (20/05/2025), Mads Erik Bjerre-Petersen (14/08/2026) and FS Holding af 2014 ApS (14/08/2026) (+1).
- No longer registered as owner: Sonny Enterprises ApS (14/08/2026).
Registrations, last 24 months
- 18/08/2026: Moved to Grønnegade 1, 1, 1107 København K
- 14/08/2026: Share capital changed from 129,062 DKK to 194,852 DKK
- 06/10/2025: Share capital changed from 108,696 DKK to 129,062 DKK
- 20/05/2025: Share capital changed from 94,439 DKK to 108,696 DKK
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | −172 | −673 | −1,108 | −1,384 | −24.9% |
| Operating profit (EBIT) | −361 | −1,245 | −2,445 | −2,449 | −0.2% |
| Profit before tax | −366 | −1,280 | −2,533 | −2,672 | −5.5% |
| Net profit | −278 | −999 | −2,504 | −2,672 | −6.7% |
| Total assets | 1,042 | 1,321 | 1,056 | 967 | −8.4% |
| Equity | 513 | −690 | −1,141 | −2,113 | −85.2% |
| Liabilities | 529 | 1,983 | 2,197 | 3,080 | +40.2% |
| Cash and cash equivalents | 221 | 203 | 496 | 57 | −88.6% |
| Average number of employees | – | – | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 2.1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 08/06/2024 | The company | PDF not statedXBRL |
| 2022 | 02/06/2022 – 31/12/2022 | 04/04/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,976of 69,742 Better than 1% | No. 68,310of 69,964 Better than 2% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 189of 189 Better than 0% | No. 187of 189 Better than 1% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 16,354of 16,614 Better than 2% | No. 16,238of 16,661 Better than 3% |
| All companies of type ApS66,508 companies in the comparison | No. 65,773of 66,379 Better than 1% | No. 64,845of 66,505 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other food- Good Habit Company ApS−DKK 1.4m
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Good Habit Company ApS−DKK 2.7m
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
- Good Habit Company ApS−DKK 2.1m
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
- Good Habit Company ApS4
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Due-rasmussen Holding ApS10%
- Ndr Holding ApS10%
- Lasse Fair Holding ApS25%
- Schmiegelow Equity ApS5%
- Mads Erik Bjerre-Petersen5%
- FS Holding af 2014 ApS15%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jens Marius Bjerre-Petersen | CEO | 02/06/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Nicki Due-Rasmussen | Board member | 24/06/2022 |
| Rasmus Schmiegelow | Chair of the board | 14/08/2026 |
| Frederik Schrøder | Board member | 14/08/2026 |
| Jens Marius Bjerre-Petersen | Board member | 14/08/2026 |
- Founders
- Lasse Fair Holding ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Aleksander Due-Rasmussen | Board member | 24/06/2022 | 14/08/2026 |
| Jens Marius Bjerre-Petersen | Chair of the board | 24/06/2022 | 13/08/2026 |
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsGrønnegade 1
1107 København K
København Municipality · Postcode 1107
Other companies at the address (3)
- RZ ApSRetail sale of clothing
- Blueprint Learning ApSBusiness and other management consultancy activities
- Blueprint Campus ApSBusiness and other management consultancy activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Good Habit Company ApS | Grønnegade 1, 1, 1107 København K | 4 | 1028301924 |
Purpose
Selskabets formål er at drive virksomhed med produktion, indkøb og markedsføring af kosttilskud og andre sundhedsprodukter samt anden virksomhed, der står i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
37 registered events202611 changesaddress 1 · capital 1 · management 5 · ownership 3 · accounts 1
- AddressMoved to Grønnegade 1, 1, 1107 København K
- CapitalShare capital changed from 129,062 DKK to 194,852 DKK
- ManagementJens Marius Bjerre-Petersen appointed board member
- ManagementRasmus Schmiegelow appointed chair of the board
- ManagementFrederik Schrøder appointed board member
- ManagementAleksander Due-Rasmussen stepped down as board member
- OwnershipFS HOLDING AF 2014 ApS registered as owner (15%)
- OwnershipMads Erik Bjerre-Petersen registered as owner (5%)
- OwnershipSonny Enterprises ApS is no longer registered as owner
- ManagementJens Marius Bjerre-Petersen stepped down as chair of the board
- AccountsAnnual report for 2025 published
20256 changescapital 2 · accounts 1 · ownership 2 · industry 1
- CapitalShare capital changed from 108,696 DKK to 129,062 DKK
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 94,439 DKK to 108,696 DKK
- OwnershipSchmiegelow Equity ApS registered as owner (5%)
- OwnershipSonny Enterprises ApS registered as owner (5%)
- IndustryIndustry changed to Retail sale of other food (472700)
20247 changesaccounts 1 · capital 1 · ownership 4 · address 1
- AccountsAnnual report for 2023 published
- CapitalShare capital changed from 64,082 DKK to 94,439 DKK
- OwnershipNDR HOLDING ApS registered as owner (10%)
- OwnershipLasse Fair Holding ApS registered as owner (25%)
- OwnershipNDR HOLDING ApS is no longer registered as owner
- OwnershipLasse Fair Holding ApS is no longer registered as owner
- AddressMoved to Allegade 13, 2000 Frederiksberg
20233 changesownership 2 · accounts 1
- OwnershipDUE-RASMUSSEN HOLDING ApS registered as owner (10%)
- OwnershipDUE-RASMUSSEN HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
202210 changesaddress 1 · capital 1 · management 4 · ownership 3 · founded 1
- AddressMoved to Nørrebrogade 106, 2200 København N
- CapitalShare capital changed from 40,000 DKK to 64,082 DKK
- ManagementNicki Due-Rasmussen appointed board member
- ManagementJens Marius Bjerre-Petersen appointed chair of the board
- ManagementAleksander Due-Rasmussen appointed board member
- OwnershipDUE-RASMUSSEN HOLDING ApS registered as owner (15%)
- OwnershipNDR HOLDING ApS registered as owner (15%)
- FoundedRegistered as Good Habit Company ApS
- ManagementJens Marius Bjerre-Petersen appointed ceo
- OwnershipLasse Fair Holding ApS registered as owner (50%)
Related companies
Same industry in København
- A.c. Perch's Thehandels Eftf. ApS121 employees
- Amart ApS72 employees
- OAKBERRY Nordic ApS42 employees
- Rørt Kbh ApS39 employees
- Ma Poule ApS36 employees
- Copenhagen Tea ApS29 employees
Same people in management
- Goodiebox ApSvia Rasmus Schmiegelow
- RZ ApSvia Aleksander Due-Rasmussen
- Fireball A/Svia Rasmus Schmiegelow
- Lasso X A/Svia Rasmus Schmiegelow
- Oval Square Holding ApSvia Aleksander Due-Rasmussen
- Watch Holding ApSvia Aleksander Due-Rasmussen
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.