G & U - HC ApS
Private limited companyCVR 32158153HerningActive
G & U - HC ApS is a private limited company, based in Herning, active in retail sale of watches and jewellery, founded in 2009. Net profit fell 52% from 2024 to 2025, ending at DKK 396k. With 9 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 3.4m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 32% (2024 → 2025), to DKK 1.3m.
- Net profit fell 52% (2024 → 2025), to DKK 396k.
- Equity fell 15% (2024 → 2025), to DKK 3.4m.
Management and owners, last 24 months
- New owners registered: Pbdh Holding 1 ApS (18/05/2026).
- No longer registered as owner: PBDH Holding 2 ApS (18/05/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,868 | 2,480 | 1,782 | 1,400 | 1,878 | 1,278 | −32% |
| Operating profit (EBIT) | 1,313 | 1,769 | 1,048 | 560 | 1,048 | 489 | −53.4% |
| Profit before tax | 1,308 | 1,759 | 1,031 | 574 | 1,069 | 509 | −52.4% |
| Net profit | 1,015 | 1,370 | 804 | 452 | 833 | 396 | −52.5% |
| Total assets | 6,277 | 7,399 | 5,918 | 6,040 | 5,379 | 4,666 | −13.3% |
| Equity | 4,238 | 5,108 | 4,412 | 4,364 | 3,997 | 3,393 | −15.1% |
| Liabilities | 2,039 | 2,291 | 1,506 | 1,675 | 1,381 | 1,272 | −7.9% |
| Cash and cash equivalents | 2,305 | 3,435 | 1,486 | 1,431 | 1,002 | 591 | −41% |
| Average number of employees | 6 | 6 | 6 | 6 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 14/03/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 19/03/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 25/04/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 25/05/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 40,133of 69,742 Better than 42% | No. 17,978of 69,964 Better than 74% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 123of 220 Better than 44% | No. 52of 220 Better than 77% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 17,870of 24,791 Better than 28% | No. 11,678of 24,909 Better than 53% |
| All companies of type ApS66,508 companies in the comparison | No. 38,681of 66,379 Better than 42% | No. 14,599of 66,505 Better than 78% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- G & U - HC ApSDKK 1.3m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- G & U - HC ApSDKK 396k
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- G & U - HC ApSDKK 3.4m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- G & U - HC ApS9
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Pbdh Holding 1 ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Per Borg Hansen | Director | 28/05/2009 |
- Auditor
- Revisionsfirmaet Lund & Christiansen I/S
- Founders
- Per Borg Hansen
Signing rule: Selskabet tegnes af en direktør alene.
Address and production units
1 active production unitsMerkurvej 1D
7400 Herning
| Production unit | Address | Employees | P number |
|---|---|---|---|
| G & U - HC ApS | Merkurvej 1D, st. 115, 7400 Herning | 9 | 1015292217 |
Purpose
Selskabets formål er detailhandel med ure, smykker, guld- og sølvvarer og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20263 changesownership 2 · accounts 1
- OwnershipPBDH HOLDING 1 ApS registered as owner (100%)
- OwnershipPBDH Holding 2 ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Merkurvej 1D, st. 115, 7400 Herning
20152 changesownership 2
- OwnershipPBDH Holding 2 ApS registered as owner (100%)
- OwnershipPBDH HOLDING 1 ApS is no longer registered as owner
20094 changesindustry 1 · ownership 1 · founded 1 · management 1
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
- OwnershipPBDH HOLDING 1 ApS registered as owner (100%)
- FoundedRegistered as G & U - HC ApS
- ManagementPer Borg Hansen appointed director
Related companies
Same industry in Herning
- Guldsmed Jane Aabjerg ApS7 employees
- Koral Guld & Sølv ApS6 employees
- SkotteBorg Guld og Ure Est 2011 ApS4 employees
- Lambæk Guld og Sølv ApS4 employees
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.