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Fs2 Reklame A/S

Public limited companyCVR 21058246SkiveActive

Fs2 Reklame A/S is a public limited company, based in Skive, active in planning and design of advertising campaigns, founded in 1998. Net profit rose 169% from 2024 to 2025, ending at DKK 5.2m. With 21 employees, the company is about 7 times larger than the industry median. Equity grew to DKK 6.4m in 2025.

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Key figures · financial year 2025

Gross profitDKK 18.8m+137.1% vs. 2024
Net profitDKK 5.2m+168.9% vs. 2024
EquityDKK 6.4m+47.5% vs. 2024
Employees21latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 137% (2024 → 2025), to DKK 18.8m.
  • Net profit rose 169% (2024 → 2025), to DKK 5.2m.
  • Equity rose 48% (2024 → 2025), to DKK 6.4m.

Employees

  • 1 more employees than a year earlier: 21 (08/2026) against 20 (08/2025).

Management and owners, last 24 months

  • New in management: Maiken Stærk Sørensen (board member, 31/03/2025) and Henrik Korsgaard Eriksen (chair of the board, 31/03/2025).
  • Stepped down: Mette Nørgaard (board member, 31/03/2025) and Janne Fruergaard Keyes (board member, 31/03/2025).
  • New owners registered: HKE/BSS Invest ApS (01/01/2025).
  • No longer registered as owner: Brian Stærk Sørensen Holding ApS (01/01/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Fs2 Reklame A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,3294,0094,4429,3887,92818,801+137.1%
Operating profit (EBIT)1,6742,5342,9973,4342,4226,652+174.7%
Profit before tax2,4922,6792,7793,6312,5076,677+166.4%
Net profit1,9252,0862,1432,8041,9265,178+168.9%
Total assets11,48513,57516,03917,89114,78722,899+54.9%
Equity3,3954,4804,6235,4274,3536,421+47.5%
Liabilities8,0669,08311,41612,46410,43416,478+57.9%
Cash and cash equivalents4,3535,0286,1087,7334,61810,059+117.8%
Average number of employees111212111018+80%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Fs2 Reklame A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202319/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 18.8mNo. 59 of 715
Better than 92% of the companies in the industry
EquityDKK 6.4mNo. 72 of 716
Better than 90% of the companies in the industry
Number of employees21No. 76 of 716
Better than 90% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,144of 9,892
Better than 68%
No. 4,116of 9,922
Better than 59%
Same industry and 20–49 employees56 companies in the comparison
No. 28of 56
Better than 51%
No. 21of 56
Better than 64%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,579of 24,791
Better than 86%
No. 8,560of 24,909
Better than 66%
All companies of type A/S18,025 companies in the comparison
No. 6,226of 17,786
Better than 65%
No. 10,501of 18,024
Better than 42%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Fs2 Reklame A/SDKK 18.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Fs2 Reklame A/SDKK 5.2m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Fs2 Reklame A/SDKK 6.4m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Fs2 Reklame A/S21
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • HKE/BSS Invest ApS100%
Fs2 Reklame A/S

Management

4 active registrations

Executive management

Executive management at Fs2 Reklame A/S
NameRoleAppointed
Brian Stærk SørensenDirector04/06/1998

Board of directors

Board of directors at Fs2 Reklame A/S
NameRoleAppointed
Brian Stærk SørensenBoard member04/06/1998
Maiken Stærk SørensenBoard member31/03/2025
Henrik Korsgaard EriksenChair of the board31/03/2025
Founders
Brian Stærk Sørensen, Mette Fredskilde
Former management (10)
Former management at Fs2 Reklame A/S
NameRoleAppointedResigned
Dorthe Møller ElgaardBoard member04/06/199821/04/2008
Trine Bruun SørensenBoard member04/06/199806/12/2000
Per FredskildeBoard member04/06/199814/11/2011
Mette FredskildeBoard member04/06/199806/12/2000
Mette FredskildeDirector04/06/199814/11/2011
Mette NørgaardBoard member21/04/200814/11/2011
Kai Bruun ChristensenBoard member14/11/201108/05/2023
Jonna Godsk HustedBoard member14/11/201120/06/2023
Mette NørgaardBoard member08/05/202331/03/2025
Janne Fruergaard KeyesBoard member20/06/202331/03/2025

Signing rule: Selskabet tegnes af direktøren alene, af bestyrelsesformanden alene eller af den samlede bestyrelse.

Address and production units

2 active production units

Holstebrovej 16A
7800 Skive

Skive Municipality · Postcode 7800

Production units
Production unitAddressEmployeesP number
FS2 REKLAME A/SHolstebrovej 16A, 1, 7800 Skive161000928911
FS2 Reklame A/SBrovej 20A, 8800 Viborg41020485600

Purpose

Selskabets formål er at drive reklamevirksomhed og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20258 changesaccounts 1 · management 4 · industry 1 · ownership 2
  • Annual report for 2024 published
  • Henrik Korsgaard Eriksen appointed chair of the board
  • Maiken Stærk Sørensen appointed board member
  • Janne Fruergaard Keyes stepped down as board member
  • Mette Nørgaard stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
  • HKE/BSS Invest ApS registered as owner (100%)
  • BRIAN STÆRK SØRENSEN HOLDING ApS is no longer registered as owner
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesmanagement 4 · accounts 1
  • Janne Fruergaard Keyes appointed board member
  • Jonna Godsk Husted stepped down as board member
  • Annual report for 2022 published
  • Mette Nørgaard appointed board member
  • Kai Bruun Christensen stepped down as board member
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20117 changesname 1 · management 5 · ownership 1
  • Name changed from FREDSKILDE OG SØRENSEN A/S REKLAMEBUREAU to FS2 REKLAME A/S
  • Jonna Godsk Husted appointed board member
  • Kai Bruun Christensen appointed board member
  • Mette Nørgaard stepped down as board member
  • Mette Fredskilde stepped down as director
  • Per Fredskilde stepped down as board member
  • BRIAN STÆRK SØRENSEN HOLDING ApS registered as owner (100%)
20083 changesmanagement 2 · industry 1
  • Mette Nørgaard appointed board member
  • Dorthe Møller Elgaard stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20061 changeaddress 1
  • Moved to Holstebrovej 16A, 1, 7800 Skive
20002 changesmanagement 2
  • Mette Fredskilde stepped down as board member
  • Trine Bruun Sørensen stepped down as board member
19992 changesname 1 · address 1
  • Name changed from FREDSKILDE OG SØRENSEN NOMINERET REKLAMEBUREAU ApS to FREDSKILDE OG SØRENSEN A/S REKLAMEBUREAU
  • Moved to Søndergade 11, 7800 Skive
19988 changesfounded 1 · management 7
  • Registered as FREDSKILDE OG SØRENSEN NOMINERET REKLAMEBUREAU ApS
  • Dorthe Møller Elgaard appointed board member
  • Mette Fredskilde appointed director
  • Mette Fredskilde appointed board member
  • Trine Bruun Sørensen appointed board member
  • Brian Stærk Sørensen appointed director
  • Per Fredskilde appointed board member
  • Brian Stærk Sørensen appointed board member

Related companies

Same industry in Skive

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction