First Rent A Car Denmark A/S
Public limited companyCVR 27006124SøborgActive
First Rent A Car Denmark A/S is a public limited company, based in Søborg, active in renting and leasing of cars and light motor vehicles, founded in 2003. Equity was negative at the end of 2025 (−DKK 5m). Net profit fell 69% from 2024 to 2025, ending at DKK 638k. Operations are spread over 5 production units in 5 towns.
Key figures · financial year 2025
Gross profit−DKK 685k−34.8% vs. 2024
Net profitDKK 638k−69.2% vs. 2024
Equity−DKK 5m+11.3% vs. 2024
Employees16latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit fell 69% (2024 → 2025), to DKK 638k.
Employees
- 33 fewer employees than a year earlier: 16 (01/2023) against 49 (01/2022).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,601 | 10,192 | 6,984 | −299 | −508 | −685 | −34.8% |
| Operating profit (EBIT) | −15,752 | −7,664 | −17,277 | −534 | −508 | – | – |
| Profit before tax | −13,921 | −4,679 | −17,098 | −497 | −1,031 | −815 | +21% |
| Net profit | −12,794 | −2,323 | −15,384 | 1,319 | 2,071 | 638 | −69.2% |
| Total assets | 23,099 | 44,112 | 20,162 | 8,729 | 6,518 | 5,324 | −18.3% |
| Equity | 8,669 | 6,346 | −9,038 | −7,719 | −5,648 | −5,010 | +11.3% |
| Liabilities | 14,030 | 36,146 | 28,163 | 16,448 | 12,166 | 10,334 | −15.1% |
| Cash and cash equivalents | 1,093 | 9,598 | 3,669 | 0 | – | – | – |
| Average number of employees | 42 | 50 | 31 | 0 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 5m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/08/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/08/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 13/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in renting and leasing of cars and light motor vehicles based on the latest financial year.
Gross profit−DKK 685kNo. 124 of 124
Better than 0% of the companies in the industry
Equity−DKK 5mNo. 125 of 126
Better than 1% of the companies in the industry
Number of employees16No. 116 of 126
Better than 8% of the companies in the industry
Industry median: gross profit DKK 3.3m, net profit DKK 375k, equity DKK 4.5m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,430of 69,742 Better than 2% | No. 69,171of 69,964 Better than 1% |
| Same industry and fewer than 20 employees108 companies in the comparison | No. 107of 107 Better than 0% | No. 107of 108 Better than 1% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 24,405of 24,791 Better than 2% | No. 24,647of 24,909 Better than 1% |
| All companies of type A/S18,025 companies in the comparison | No. 17,319of 17,786 Better than 3% | No. 17,678of 18,024 Better than 2% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Renting and leasing of cars and light motor vehiclesGross profit
- First Rent A Car Denmark A/S−DKK 685k
- Ayvens Danmark A/SDKK 510m
- Fleggaard Leasing A/SDKK 413.6m
Net profit
- First Rent A Car Denmark A/SDKK 638k
- Ayvens Danmark A/SDKK 192m
- Fleggaard Leasing A/SDKK 85.6m
Equity
- First Rent A Car Denmark A/S−DKK 5m
- Ayvens Danmark A/SDKK 1bn
- Fleggaard Leasing A/SDKK 849.8m
Employees
- First Rent A Car Denmark A/S16
- Ayvens Danmark A/S254
- Fleggaard Leasing A/S117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- First Rent Holding AB100%
First Rent A Car Denmark A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mattias Christian Wäne | CEO | 01/03/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Karl Magnus Ragnmark | Board member | 25/09/2018 |
| Björn Åke Bengtsson | Chair of the board | 12/07/2021 |
| Mattias Christian Wäne | Board member | 12/07/2021 |
- Founders
- Anpartsselskabet Stakemann
Former management (32)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kim Madsen | Board member | 06/02/2003 | 10/04/2003 |
| Kim Madsen | CEO | 06/02/2003 | 10/04/2003 |
| Helle Garde Carlsen | Board member | 06/02/2003 | 10/04/2003 |
| Annemette Heller | Chair of the board | 06/02/2003 | 10/04/2003 |
| Sven Krogstrup | Chair of the board | 10/04/2003 | 22/04/2003 |
| Jesper Stig Rohrsted | Board member | 10/04/2003 | 22/04/2003 |
| Kristian Ulmefors | Director | 10/04/2003 | 22/04/2003 |
| Alex Ralf Pedersen | Director | 22/04/2003 | 20/03/2008 |
| Brian Llewellyn | Board member | 22/04/2003 | 25/09/2018 |
| Helge Hougaard | Board member | 28/05/2003 | 18/06/2014 |
| Bengt Christian Robert Ericson | Chair of the board | 28/05/2003 | 25/09/2018 |
| Kristian Ulmefors | Deputy chair | 28/05/2003 | 25/09/2018 |
| Seppo Sariola | Board member | 28/05/2003 | 23/02/2006 |
| Anders Gustafsson | Board member | 23/02/2006 | 25/09/2018 |
| Oscar Dahl | Board member | 23/02/2006 | 20/03/2008 |
| Henrik Hangaard Arndtsen | Board member | 20/03/2008 | 08/05/2013 |
| Claus Bødker | CEO | 20/03/2008 | 01/03/2009 |
| Vasant Mistry | CEO | 01/03/2009 | 24/08/2010 |
| Niklas Karl Erik Siljeblad | Director | 24/08/2010 | 21/01/2013 |
| Frans Hällestrand | CEO | 21/01/2013 | 01/04/2014 |
| Martin Peick-Kristensen | Board member | 08/05/2013 | 18/06/2014 |
| Niklas Karl Erik Siljeblad | Board member | 08/05/2013 | 17/08/2015 |
| Martin Peick-Kristensen | CEO | 01/04/2014 | 17/08/2015 |
| Magnus Boman | Board member | 18/06/2014 | 25/09/2018 |
| Niklas Karl Erik Siljeblad | CEO | 17/08/2015 | 01/02/2019 |
| Nils Kristian Elvefors | Chair of the board | 25/09/2018 | 12/07/2019 |
| Björn Åke Bengtsson | Board member | 25/09/2018 | 11/07/2021 |
| Martin Peick-Kristensen | CEO | 01/02/2019 | 31/08/2020 |
| Niklas Karl Erik Siljeblad | Board member | 01/02/2019 | 11/07/2019 |
| Niklas Karl Erik Siljeblad | Chair of the board | 12/07/2019 | 30/06/2020 |
| Jonathan Michael Wakefield | Chair of the board | 30/06/2020 | 12/07/2021 |
| Kasper Renström Østervig | CEO | 01/09/2020 | 28/02/2022 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med et bestyrelsesmedlem eller med en direktør, af to bestyrelsesmedlemmer i forening med en direktør eller af den samlede bestyrelse.
Address and production units
5 active production unitsVandtårnsvej 62
2860 Søborg
Gladsaxe Municipality · Postcode 2860
Other companies at the address (2)
- Polestar Automotive Denmark ApSWholesale of motor vehicles
- Volvo Car Denmark A/SWholesale of motor vehicles
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HERTZ Klargøring | A.P. Møllers Allé 39C, 2791 Dragør | 5 | 1010897692 |
| HERTZ | Lufthavnen 1, 2770 Kastrup | 4 | 1003114781 |
| FIRST RENT A CAR DENMARK A/S | Vandtårnsvej 62, 1, 2860 Søborg | 3 | 1003114720 |
| HERTZ | Ved Vesterport 3, 1612 København V | 2 | 1010897471 |
| Hertz | Passagerterminalen 10, 7190 Billund | 0 | 1016524987 |
Purpose
Selskabets formål er at drive biludlejningsvirksomhed samt direkte eller indirekte at drive anden virksomhed, der efter bestyrelsens skøn er forbunden hermed.
The purpose is quoted from the register in Danish.
Changes year by year
86 registered events32015
02016
02017
82018
62019
42020
72021
42022
12023
12024
12025
12026
20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesaddress 1 · accounts 1 · management 2
- AddressMoved to Vandtårnsvej 62, 1, 2860 Søborg
- AccountsAnnual report for 2021 published
- ManagementMattias Christian Wäne appointed ceo
- ManagementKasper Renström Østervig stepped down as ceo
20217 changesaddress 2 · accounts 1 · management 4
- AddressMoved to Lyskær 3C, 4, 2730 Herlev
- AddressMoved to Lyskær 3C, 3, 2730 Herlev
- AccountsAnnual report for 2020 published
- ManagementMattias Christian Wäne appointed board member
- ManagementBjörn Åke Bengtsson appointed chair of the board
- ManagementJonathan Michael Wakefield stepped down as chair of the board
- ManagementBjörn Åke Bengtsson stepped down as board member
20204 changesmanagement 4
- ManagementKasper Renström Østervig appointed ceo
- ManagementMartin Peick-Kristensen stepped down as ceo
- ManagementJonathan Michael Wakefield appointed chair of the board
- ManagementNiklas Karl Erik Siljeblad stepped down as chair of the board
20196 changesmanagement 6
- ManagementNiklas Karl Erik Siljeblad appointed chair of the board
- ManagementNils Kristian Elvefors stepped down as chair of the board
- ManagementNiklas Karl Erik Siljeblad stepped down as board member
- ManagementMartin Peick-Kristensen appointed ceo
- ManagementNiklas Karl Erik Siljeblad appointed board member
- ManagementNiklas Karl Erik Siljeblad stepped down as ceo
20188 changesmanagement 8
- ManagementNils Kristian Elvefors appointed chair of the board
- ManagementKarl Magnus Ragnmark appointed board member
- ManagementBjörn Åke Bengtsson appointed board member
- ManagementMagnus Boman stepped down as board member
- ManagementAnders Gustafsson stepped down as board member
- ManagementBengt Christian Robert Ericson stepped down as chair of the board
- ManagementKristian Ulmefors stepped down as deputy chair
- ManagementBrian Llewellyn stepped down as board member
20153 changesmanagement 3
- ManagementNiklas Karl Erik Siljeblad appointed ceo
- ManagementMartin Peick-Kristensen stepped down as ceo
- ManagementNiklas Karl Erik Siljeblad stepped down as board member
20145 changesmanagement 5
- ManagementMagnus Boman appointed board member
- ManagementMartin Peick-Kristensen stepped down as board member
- ManagementHelge Hougaard stepped down as board member
- ManagementMartin Peick-Kristensen appointed ceo
- ManagementFrans Hällestrand stepped down as ceo
20135 changesmanagement 5
- ManagementMartin Peick-Kristensen appointed board member
- ManagementNiklas Karl Erik Siljeblad appointed board member
- ManagementHenrik Hangaard Arndtsen stepped down as board member
- ManagementFrans Hällestrand appointed ceo
- ManagementNiklas Karl Erik Siljeblad stepped down as director
20121 changeaddress 1
- AddressMoved to Lyskær 5, 2730 Herlev
20103 changesmanagement 2 · ownership 1
- ManagementNiklas Karl Erik Siljeblad appointed director
- ManagementVasant Mistry stepped down as ceo
- OwnershipFirst Rent Holding AB registered as owner (100%)
20093 changesaddress 1 · management 2
- AddressMoved to Vester Farimagsgade 1, 4, 1606 København V
- ManagementVasant Mistry appointed ceo
- ManagementClaus Bødker stepped down as ceo
20085 changesmanagement 4 · industry 1
- ManagementClaus Bødker appointed ceo
- ManagementHenrik Hangaard Arndtsen appointed board member
- ManagementOscar Dahl stepped down as board member
- ManagementAlex Ralf Pedersen stepped down as director
- IndustryIndustry changed to Renting and leasing of cars and light motor vehicles (771100)
20063 changesmanagement 3
- ManagementAnders Gustafsson appointed board member
- ManagementOscar Dahl appointed board member
- ManagementSeppo Sariola stepped down as board member
20041 changecapital 1
- CapitalShare capital changed from 500,000 DKK to 5,000,000 DKK
200324 changesmanagement 20 · name 1 · address 2 · founded 1
- ManagementBengt Christian Robert Ericson appointed chair of the board
- ManagementSeppo Sariola appointed board member
- ManagementKristian Ulmefors appointed deputy chair
- ManagementHelge Hougaard appointed board member
- NameName changed from A/S PSE 38 NR. 2502 to FIRST RENT A CAR DENMARK A/S
- AddressMoved to Vester Farimagsgade 1, 1606 København V
- ManagementBrian Llewellyn appointed board member
- ManagementAlex Ralf Pedersen appointed director
- ManagementJesper Stig Rohrsted stepped down as board member
- ManagementKristian Ulmefors stepped down as director
- ManagementSven Krogstrup stepped down as chair of the board
- AddressMoved to Langelinie Allé 35, 2100 København Ø
- ManagementJesper Stig Rohrsted appointed board member
- ManagementKristian Ulmefors appointed director
- ManagementSven Krogstrup appointed chair of the board
- ManagementKim Madsen stepped down as ceo
- ManagementAnnemette Heller stepped down as chair of the board
- ManagementHelle Garde Carlsen stepped down as board member
- ManagementKim Madsen stepped down as board member
- FoundedRegistered as A/S PSE 38 NR. 2502
- ManagementKim Madsen appointed ceo
- ManagementAnnemette Heller appointed chair of the board
- ManagementHelle Garde Carlsen appointed board member
- ManagementKim Madsen appointed board member
Related companies
Same people in management
- Tryg Forsikring A/Svia Kim Madsen
- Bravida Danmark A/Svia Sven Krogstrup
- Semler Mobility Retail A/Svia Annemette Heller
- Atea A/Svia Annemette Heller
- itm8 A/Svia Annemette Heller
- Nomeco A/Svia Annemette Heller
Largest in the industry
- Ayvens Danmark A/SDKK 510m
- Fleggaard Leasing A/SDKK 413.6m
- Europcar Mobility Group Denmark A/SDKK 219.9m
- S.a.c A/SDKK 216.9m
- Drivalia Lease Danmark A/SDKK 191m
- First Lease A/SDKK 143.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.