Esug.dk af 2018 ApS
Private limited companyCVR 39504162Store HeddingeActive
Esug.dk af 2018 ApS is a private limited company, based in Store Heddinge, active in retail sale of electrical household appliances, founded in 2018. Net profit fell 40% from 2024 to 2025, ending at DKK 816k. Operations are spread over 4 production units in 4 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 14% (2024 → 2025), to DKK 3.4m.
- Net profit fell 40% (2024 → 2025), to DKK 816k.
- Equity fell 8% (2024 → 2025), to DKK 2.1m.
Registrations, last 24 months
- 21/03/2025: Moved to Håndværkerparken 15, 4660 Store Heddinge
- 01/01/2025: Industry changed to Retail sale of electrical household appliances (475400)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 4,001 | 3,589 | 8,310 | not stated | not stated | not stated | – |
| Gross profit | 1,903 | 863 | 2,193 | 1,728 | 3,976 | 3,415 | −14.1% |
| Operating profit (EBIT) | 782 | 664 | 1,213 | −458 | 1,717 | 900 | −47.6% |
| Profit before tax | 762 | 658 | 1,194 | −456 | 1,734 | 1,038 | −40.1% |
| Net profit | 762 | 658 | 919 | −652 | 1,364 | 816 | −40.2% |
| Total assets | 734 | 1,517 | 2,103 | 2,974 | 4,427 | 3,262 | −26.3% |
| Equity | 675 | 1,331 | 1,593 | 966 | 2,331 | 2,147 | −7.9% |
| Liabilities | 59 | 186 | 510 | 2,008 | 2,097 | 1,115 | −46.8% |
| Cash and cash equivalents | 76 | 121 | 86 | 868 | 1,781 | 729 | −59% |
| Average number of employees | 2 | – | – | 6 | 6 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 18/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 10/07/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/08/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 10/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
158 companies in the databaseComparison with the other companies in retail sale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 20,085of 69,742 Better than 71% | No. 23,420of 69,964 Better than 67% |
| Same industry and fewer than 20 employees150 companies in the comparison | No. 46of 150 Better than 70% | No. 53of 150 Better than 65% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 11,882of 33,588 Better than 65% | No. 10,393of 33,687 Better than 69% |
| All companies of type ApS66,508 companies in the comparison | No. 19,956of 66,379 Better than 70% | No. 19,643of 66,505 Better than 70% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of electrical household appliances- Esug.dk af 2018 ApSDKK 3.4m
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Esug.dk af 2018 ApSDKK 816k
- Elgiganten A/SDKK 67.6m
- Power A/SDKK 47.7m
- Esug.dk af 2018 ApSDKK 2.1m
- Elgiganten A/SDKK 479.5m
- Power A/SDKK 384.3m
- Esug.dk af 2018 ApS7
- Elgiganten A/S2,181
- Power A/S1,117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Helander holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jimmi Hedengran Helander | CEO | 04/09/2020 |
- Founders
- Damlog Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Henrik Damgaard Larsen | CEO | 01/06/2018 | 04/09/2020 |
Signing rule: Virksomheden tegnes af den administrerende direktør.
Address and production units
4 active production unitsHåndværkerparken 15
4660 Store Heddinge
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Esug.dk af 2018 ApS | Håndværkerparken 15, 4660 Store Heddinge | 7 | 1023543075 |
| esug.dk | Sadelmagerporten 2, 2650 Hvidovre | 1 | 1024531437 |
| Esug | Søborg Hovedgade 126A, 2860 Søborg | – | 1028858449 |
| Esug.dk | Frederikssundsvej 181B, 2700 Brønshøj | – | 1029910150 |
Purpose
Selskabets formål er at drive handel.
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Håndværkerparken 15, 4660 Store Heddinge
- IndustryIndustry changed to Retail sale of electrical household appliances (475400)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Kirkehøjen 2, Valløby, 4600 Køge
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20205 changesaddress 1 · management 2 · ownership 2
- AddressMoved to Bakkehældet 83, Valløby, 4600 Køge
- ManagementJimmi Hedengran Helander appointed ceo
- ManagementHenrik Damgaard Larsen stepped down as ceo
- OwnershipHelander holding ApS registered as owner (100%)
- OwnershipDAMLOG HOLDING ApS is no longer registered as owner
20192 changesaddress 2
- AddressMoved to Ingrids Allé 2, Dalum, 5250 Odense SV
- AddressMoved to Sømærkevej 8, 5390 Martofte
20185 changesaddress 1 · status 1 · management 1 · ownership 1 · founded 1
- AddressMoved to Sømærkevej 8, 5390 Martofte
- StatusStatus changed to active
- ManagementHenrik Damgaard Larsen appointed ceo
- OwnershipDAMLOG HOLDING ApS registered as owner (100%)
- FoundedRegistered as Esug.dk af 2018 ApS
Related companies
Same people in management
- Damp town ApSvia Jimmi Hedengran Helander
Largest in the industry
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Whiteaway A/SDKK 144.1m
- P 1 Kalundborg ApSDKK 24.1m
- Kr. O. Skov A/SDKK 16.1m
- El-salg Center Aalborg A/SDKK 15m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.