Endorse Beauty ApS
Private limited companyCVR 46330382Viby JActive
Endorse Beauty ApS is a private limited company, based in Viby J, active in wholesale of perfume and cosmetics, founded in 2026. The company is new and has been registered for less than a year.
What has changed
calculated from recorded figures and datesManagement and owners, last 24 months
- New in management: Anne Margrethe Rimmer Larsen (board member, 05/03/2026), Kim Lauridsen (director, 05/03/2026) and Kim Lauridsen (board member, 05/03/2026) (+1).
- New owners registered: Sunshine Capital ApS (05/03/2026), Fusion Capital ApS (05/03/2026) and Rikke Barfoed Holding ApS (05/03/2026).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Compare with the industry
Wholesale of perfume and cosmetics- Endorse Beauty ApS–
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Endorse Beauty ApS–
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Endorse Beauty ApS–
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Endorse Beauty ApS3
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sunshine Capital ApS50%
- Fusion Capital ApS25%
- Rikke Barfoed Holding ApS15%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Kim Lauridsen | Director | 05/03/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Anne Margrethe Rimmer Larsen | Board member | 05/03/2026 |
| Kim Lauridsen | Board member | 05/03/2026 |
| Morten Stig Grønbæk Johansen | Chair of the board | 05/03/2026 |
- Founders
- Sunshine Capital ApS, Fusion Capital ApS, Rikke Barfoed Holding ApS
Signing rule: Selskabet tegnes af én direktør eller ét medlem af bestyrelsen sammen med bestyrelsesformanden eller af den samlede bestyrelse i forening.
Address and production units
1 active production unitsRudolfgårdsvej 8
8260 Viby J
Aarhus Municipality · Postcode 8260
Other companies at the address (2)
- Funnivation A/SWholesale of information and communication equipment
- BornGlobal ApSWholesale of furniture for homes, offices and shops, carpets and lighting equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Endorse Beauty ApS | Rudolfgårdsvej 8, 8260 Viby J | 3 | 1032223768 |
Purpose
Selskabets formål er drive erhvervsmæssig virksomhed inden for handel og distribution af beauty- og livsstilsprodukter, samt enhver aktivitet, der står i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
8 registered events20268 changesfounded 1 · management 4 · ownership 3
- FoundedRegistered as Endorse Beauty ApS
- ManagementAnne Margrethe Rimmer Larsen appointed board member
- ManagementKim Lauridsen appointed director
- ManagementKim Lauridsen appointed board member
- ManagementMorten Stig Grønbæk Johansen appointed chair of the board
- OwnershipSunshine Capital ApS registered as owner (50%)
- OwnershipFusion Capital ApS registered as owner (25%)
- OwnershipRikke Barfoed Holding ApS registered as owner (15%)
Related companies
Same industry in Aarhus
- All Styles A/S59 employees
- Idhair A/S54 employees
- BrandFix A/S22 employees
- Færch A/S15 employees
- Jjdk Company ApS15 employees
- Medex Danmark ApS14 employees
Same people in management
- Funnivation A/Svia Morten Stig Grønbæk Johansen
- Bespoke Distribution ApSvia Morten Stig Grønbæk Johansen
- BornGlobal ApSvia Morten Stig Grønbæk Johansen
- Contain ApSvia Morten Stig Grønbæk Johansen
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.