Bespoke Distribution ApS
Private limited companyCVR 40675973SønderborgActive
Bespoke Distribution ApS is a private limited company, based in Sønderborg, active in wholesale of electrical household appliances, founded in 2019. Net profit rose 128% from 2024 to 2025, ending at DKK 1.7m.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 271% (2024 → 2025), to DKK 2.9m.
- Net profit rose 128% (2024 → 2025), to DKK 1.7m.
- Equity turned positive again: DKK 1.2m (2024 → 2025).
Management and owners, last 24 months
- New in management: Niels Andersen (board member, 07/11/2025), Mads Handke (board member, 07/11/2025) and Niels Andersen (director, 13/11/2025).
- Stepped down: Jesper Stormes (board member, 07/11/2025), Morten Stig Grønbæk Johansen (director, 13/11/2025) and Carsten Bo Skøtt (board member, 07/11/2025).
- New owners registered: Fusion Capital ApS (07/11/2025), MH84 Holding ApS (07/11/2025) and NA84 Holding ApS (07/11/2025).
- No longer registered as owner: Fusion Capital ApS (06/11/2025).
Registrations, last 24 months
- 14/11/2025: Industry changed to Wholesale of electrical household appliances (464310)
- 14/11/2025: Moved to Grundtvigs Alle 181, 1, Center Øst, 6400 Sønderborg
- 05/11/2025: Name changed from Smart Trade ApS to Bespoke Distribution ApS
- 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −181 | −37 | 1,185 | −151 | 776 | 2,877 | +270.8% |
| Operating profit (EBIT) | −189 | −51 | 88 | −838 | 714 | 2,255 | +215.9% |
| Profit before tax | −204 | −63 | −205 | −794 | 604 | 2,219 | +267.6% |
| Net profit | −204 | −63 | −205 | −794 | 747 | 1,706 | +128.4% |
| Total assets | 105 | 63 | 4,392 | 1,048 | 5,147 | 16,315 | +217% |
| Equity | −164 | −227 | −432 | −1,227 | −480 | 1,226 | +355.6% |
| Liabilities | 269 | 290 | 4,824 | 2,274 | 5,427 | 14,889 | +174.3% |
| Cash and cash equivalents | – | – | 962 | 4 | 463 | 263 | −43.2% |
| Average number of employees | – | – | 2 | 2 | 0 | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 8% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 07/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 21/03/2022 | The company | PDF not statedXBRL |
| 2020 | 23/07/2019 – 31/12/2020 | 19/04/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
65 companies in the databaseComparison with the other companies in wholesale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 4.2m, net profit DKK 569k, equity DKK 3.8m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 23,475of 69,742 Better than 66% | No. 30,940of 69,964 Better than 56% |
| Same industry and fewer than 20 employees46 companies in the comparison | No. 20of 46 Better than 58% | No. 31of 46 Better than 33% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 13,471of 33,588 Better than 60% | No. 14,066of 33,687 Better than 58% |
| All companies of type ApS66,508 companies in the comparison | No. 23,117of 66,379 Better than 65% | No. 26,874of 66,505 Better than 60% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of electrical household appliances- Bespoke Distribution ApSDKK 2.9m
- Miele A/SDKK 157.6m
- Oluf Brønnum & Co. A/SDKK 143.4m
- Bespoke Distribution ApSDKK 1.7m
- Miele A/SDKK 17m
- Oluf Brønnum & Co. A/SDKK 14.2m
- Bespoke Distribution ApSDKK 1.2m
- Miele A/SDKK 116m
- Oluf Brønnum & Co. A/SDKK 114.8m
- Bespoke Distribution ApS5
- Miele A/S206
- Oluf Brønnum & Co. A/S211
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Fusion Capital ApS20%
- MH84 Holding ApS25%
- NA84 Holding ApS50%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Niels Andersen | Director | 13/11/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Morten Stig Grønbæk Johansen | Chair of the board | 01/10/2024 |
| Niels Andersen | Board member | 07/11/2025 |
| Mads Handke | Board member | 07/11/2025 |
- Founders
- MLH Trading ApS
Former management (10)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mathias Lybæk Wiehe Have | Director | 23/07/2019 | 31/10/2023 |
| Jens Bratbjerg Hebroe | Chair of the board | 14/01/2022 | 01/10/2024 |
| Michael Bertelsen Flohr Valsø | Board member | 14/01/2022 | 13/04/2023 |
| Niels Peter Roland Larsen | Board member | 14/01/2022 | 13/04/2023 |
| Peter Christian Kristiansen | Board member | 13/04/2023 | 11/03/2024 |
| Mathias Lybæk Wiehe Have | Board member | 13/04/2023 | 31/10/2023 |
| Asmus Lei Have | Board member | 13/04/2023 | 31/10/2023 |
| Jesper Stormes | Board member | 01/11/2023 | 07/11/2025 |
| Morten Stig Grønbæk Johansen | Director | 01/11/2023 | 13/11/2025 |
| Carsten Bo Skøtt | Board member | 11/03/2024 | 07/11/2025 |
Signing rule: Selskabet tegnes af ét medlem af bestyrelsen i forening med én direktør, eller af to medlemmer af bestyrelsen i forening eller af den samlede bestyrelse
Address and production units
1 active production unitsGrundtvigs Alle 181
6400 Sønderborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Bespoke Distribution ApS | Grundtvigs Alle 181, 1, Center Øst, 6400 Sønderborg | 5 | 1024892286 |
Purpose
Selskabets formål er drive virksomhed inden for handel med salg, markedsføring.
The purpose is quoted from the register in Danish.
Changes year by year
53 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202515 changesaddress 1 · industry 2 · management 6 · ownership 4 · name 1 · accounts 1
- AddressMoved to Grundtvigs Alle 181, 1, Center Øst, 6400 Sønderborg
- IndustryIndustry changed to Wholesale of electrical household appliances (464310)
- ManagementNiels Andersen appointed director
- ManagementMorten Stig Grønbæk Johansen stepped down as director
- ManagementMads Handke appointed board member
- ManagementNiels Andersen appointed board member
- ManagementCarsten Bo Skøtt stepped down as board member
- ManagementJesper Stormes stepped down as board member
- OwnershipFusion Capital ApS registered as owner (20%)
- OwnershipNA84 Holding ApS registered as owner (50%)
- OwnershipMH84 Holding ApS registered as owner (25%)
- OwnershipFusion Capital ApS is no longer registered as owner
- NameName changed from Smart Trade ApS to Bespoke Distribution ApS
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of information and communication equipment (474000)
202410 changesmanagement 4 · accounts 1 · address 1 · ownership 4
- ManagementMorten Stig Grønbæk Johansen appointed chair of the board
- ManagementJens Bratbjerg Hebroe stepped down as chair of the board
- AccountsAnnual report for 2023 published
- ManagementCarsten Bo Skøtt appointed board member
- ManagementPeter Christian Kristiansen stepped down as board member
- AddressMoved to Rudolfgårdsvej 8, 8260 Viby J
- OwnershipFusion Capital ApS registered as owner (100%)
- OwnershipJeAsJo Holding ApS is no longer registered as owner
- OwnershipMLH Trading ApS is no longer registered as owner
- OwnershipJH HOLDING RINGKØBING ApS is no longer registered as owner
202311 changesmanagement 10 · accounts 1
- ManagementJesper Stormes appointed board member
- ManagementMorten Stig Grønbæk Johansen appointed director
- ManagementMathias Lybæk Wiehe Have stepped down as board member
- ManagementAsmus Lei Have stepped down as board member
- ManagementMathias Lybæk Wiehe Have stepped down as director
- AccountsAnnual report for 2022 published
- ManagementPeter Christian Kristiansen appointed board member
- ManagementMathias Lybæk Wiehe Have appointed board member
- ManagementAsmus Lei Have appointed board member
- ManagementNiels Peter Roland Larsen stepped down as board member
- ManagementMichael Bertelsen Flohr Valsø stepped down as board member
20229 changesname 1 · address 2 · accounts 1 · ownership 2 · management 3
- NameName changed from Smart Play ApS to Smart Trade ApS
- AddressMoved to Østergade 9, 6950 Ringkøbing
- AddressMoved to Østergade 9, 6950 Ringkøbing
- AccountsAnnual report for 2021 published
- OwnershipJeAsJo Holding ApS registered as owner (10%)
- OwnershipJesper Have is no longer registered as owner
- ManagementNiels Peter Roland Larsen appointed board member
- ManagementJens Bratbjerg Hebroe appointed chair of the board
- ManagementMichael Bertelsen Flohr Valsø appointed board member
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Stenshøj 11, 6950 Ringkøbing
20195 changesfounded 1 · management 1 · ownership 3
- FoundedRegistered as Smart Play ApS
- ManagementMathias Lybæk Wiehe Have appointed director
- OwnershipJesper Have registered as owner (10%)
- OwnershipMLH Trading ApS registered as owner (66.67%)
- OwnershipJH HOLDING RINGKØBING ApS registered as owner (10%)
Related companies
Same people in management
- Nümph A/Svia Peter Christian Kristiansen
- Dana Vinduer A/Svia Jens Bratbjerg Hebroe
- Mr. Beef.dk ApSvia Peter Christian Kristiansen
- Funnivation A/Svia Carsten Bo Skøtt
- JFL Retail A/Svia Jens Bratbjerg Hebroe
- BornGlobal ApSvia Carsten Bo Skøtt
Largest in the industry
- Miele A/SDKK 157.6m
- Oluf Brønnum & Co. A/SDKK 143.4m
- Bsh Hvidevarer A/SDKK 112.3m
- Nortec A/SDKK 107.2m
- Witt Denmark A/SDKK 98.7m
- Tefcold A/SDKK 95.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.