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Ej Reklame ApS

Private limited companyCVR 14740406RoskildeActive

Ej Reklame ApS is a private limited company, based in Roskilde, active in other distribution of media content, founded in 1990. Equity was negative at the end of 2025 (−DKK 68,854). Net profit rose 25% from 2024 to 2025, ending at DKK 92,311.

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Key figures · financial year 2025

Gross profitDKK 427k−29.6% vs. 2024
Net profitDKK 92,311+25.3% vs. 2024
Equity−DKK 68,854+57.3% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 30% (2024 → 2025), to DKK 427k.
  • Net profit rose 25% (2024 → 2025), to DKK 92,311.

Employees

  • 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other distribution of media content (603900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500k−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for Ej Reklame ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,1661,140757802606427−29.6%
Operating profit (EBIT)4534−58217103108+4.7%
Profit before tax−4872−541887492+25.3%
Net profit−4872−541887492+25.3%
Total assets1,134966601526504576+14.2%
Equity−441−369−423−235−161−69+57.3%
Liabilities1,5761,3351,025761665645−3.1%
Cash and cash equivalents359257316330%
Average number of employees333221−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (112 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 68,854 at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ej Reklame ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202512/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

112 companies in the database

Comparison with the other companies in other distribution of media content based on the latest financial year.

Gross profitDKK 427kNo. 83 of 112
Better than 26% of the companies in the industry
Equity−DKK 68,854No. 83 of 112
Better than 26% of the companies in the industry
Number of employees3No. 80 of 112
Better than 29% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 29,556, equity DKK 384k, 2 employees.

DKK 100kDKK 466kDKK 2.2mDKK 10.1mDKK 28.2mHere
Distribution of gross profit for 96 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 55,573of 69,742
Better than 20%
No. 61,764of 69,964
Better than 12%
Same industry and fewer than 20 employees103 companies in the comparison
No. 74of 103
Better than 28%
No. 77of 103
Better than 25%
Companies that are at least 30 years old10,276 companies in the comparison
No. 8,836of 10,152
Better than 13%
No. 9,911of 10,275
Better than 4%
All companies of type ApS66,508 companies in the comparison
No. 53,469of 66,379
Better than 19%
No. 58,098of 66,505
Better than 13%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other distribution of media content
Gross profit
  1. Ej Reklame ApSDKK 427k
  2. Cortex Consult A/SDKK 47.1m
  3. Skoletip ApSDKK 28.7m
Net profit
  1. Ej Reklame ApSDKK 92,311
  2. Cortex Consult A/SDKK 4.2m
  3. Skoletip ApSDKK 16.4m
Equity
  1. Ej Reklame ApS−DKK 68,854
  2. Cortex Consult A/SDKK 12.4m
  3. Skoletip ApSDKK 32.9m
Employees
  1. Ej Reklame ApS3
  2. Cortex Consult A/S51
  3. Skoletip ApS14

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Camilla Jernberg Holmberg Larsen100%
Ej Reklame ApS

Management

1 active registrations

Executive management

Executive management at Ej Reklame ApS
NameRoleAppointed
Sven Eric JernbergDirector01/11/1990
Founders
PG Ejendomme Holding i ApS, PG Ejendomme Holding Ii ApS
Former management (1)
Former management at Ej Reklame ApS
NameRoleAppointedResigned
Dan RybakDirector01/11/199015/03/1991

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Fjordager 44
4000 Roskilde

Lejre Municipality · Postcode 4000

Production units
Production unitAddressEmployeesP number
EJ REKLAME ApSFjordager 44, Gevninge, 4000 Roskilde31000795969

Purpose

Selskabets formål er at drive handel, reklame- og konsulentvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other distribution of media content (603900)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20171 changeindustry 1
  • Industry changed to Other publishing activities, except software publishing (581900)
20091 changeaddress 1
  • Moved to Fjordager 44, Gevninge, 4000 Roskilde
20081 changeindustry 1
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
19961 changecapital 1
  • Share capital changed from 80,000 DKK to 125,000 DKK
19912 changesname 1 · management 1
  • Name changed from ADR NR. 1858 ApS to EJ REKLAME ApS
  • Dan Rybak stepped down as director
19904 changesfounded 1 · management 2 · ownership 1
  • Registered as ADR NR. 1858 ApS
  • Dan Rybak appointed director
  • Sven Eric Jernberg appointed director
  • Camilla Jernberg Holmberg Larsen registered as owner (100%)

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Same industry in Lejre

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction