Du er Smyk Danmark ApS
Private limited companyCVR 44056682AalborgActive
Du er Smyk Danmark ApS is a private limited company, based in Aalborg, active in manufacture of jewellery and related articles, founded in 2023. Equity was negative at the end of 2025 (−DKK 217k). The company made a loss in both 2024 and 2025, most recently DKK 322k. Operations are spread over 3 production units.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 20% (2024 → 2025), to DKK 971k.
- The loss grew: from DKK 74,166 to DKK 322k (2024 → 2025).
- Equity turned negative: −DKK 217k (2024 → 2025).
Employees
- 1 fewer employees than a year earlier: 15 (07/2026) against 16 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Manufacture of jewellery and related articles (321200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 443 | 812 | 971 | +19.6% |
| Operating profit (EBIT) | 188 | −83 | −378 | −356.3% |
| Profit before tax | 180 | −88 | −402 | −358.3% |
| Net profit | 139 | −74 | −322 | −334.1% |
| Total assets | 711 | 724 | 734 | +1.3% |
| Equity | 179 | 105 | −217 | −306.2% |
| Liabilities | 532 | 619 | 950 | +53.5% |
| Cash and cash equivalents | 405 | 339 | 211 | −37.8% |
| Average number of employees | 1 | 2 | 3 | +50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 217k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 16/05/2023 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
52 companies in the databaseComparison with the other companies in manufacture of jewellery and related articles based on the latest financial year.
Industry median: gross profit DKK 1.4m, net profit DKK 57,336, equity DKK 1.1m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 45,268of 69,742 Better than 35% | No. 63,795of 69,964 Better than 9% |
| Same industry and fewer than 20 employees48 companies in the comparison | No. 28of 48 Better than 43% | No. 45of 48 Better than 6% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 9,271of 16,614 Better than 44% | No. 14,610of 16,661 Better than 12% |
| All companies of type ApS66,508 companies in the comparison | No. 43,591of 66,379 Better than 34% | No. 60,186of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Manufacture of jewellery and related articles- Du er Smyk Danmark ApSDKK 971k
- Pandora A/SDKK 25.7bn
- Shamballa Jewels A/SDKK 43.7m
- Du er Smyk Danmark ApS−DKK 322k
- Pandora A/SDKK 5.2bn
- Shamballa Jewels A/SDKK 20.3m
- Du er Smyk Danmark ApS−DKK 217k
- Pandora A/SDKK 5.3bn
- Shamballa Jewels A/SDKK 67.8m
- Du er Smyk Danmark ApS15
- Pandora A/S1,238
- Shamballa Jewels A/S34
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Storm & Holm ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Karina Suhr Holm | Director | 16/05/2023 |
| Jeanette Kaae Storm Christensen | Director | 27/06/2024 |
- Founders
- Revisor Innovation ApS, Storm & Holm ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lars Kjersgaard Schacksen | Board member | 16/05/2023 | 13/06/2023 |
| Karina Suhr Holm | Board member | 16/05/2023 | 27/06/2024 |
| Jeanette Kaae Storm Christensen | Board member | 16/05/2023 | 27/06/2024 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
3 active production unitsØsterågade 13
9000 Aalborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Du er Smyk Danmark ApS | Østerågade 13, 9000 Aalborg | 5 | 1029314752 |
| Du er Slik | Østerbro 61, 9000 Aalborg | – | 1031871669 |
| Du er Smyk Danmark | Sct. Laurentii Vej 47A, 9990 Skagen | – | 1030501205 |
Purpose
Virksomhedens formål er at udvikle og drive kreative forretninger bygget op omkring Du er Smyk konceptet samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Manufacture of jewellery and related articles (321200)
20245 changesmanagement 3 · accounts 1 · address 1
- ManagementJeanette Kaae Storm Christensen appointed director
- ManagementKarina Suhr Holm stepped down as board member
- ManagementJeanette Kaae Storm Christensen stepped down as board member
- AccountsAnnual report for 2023 published
- AddressMoved to Østerågade 13, 9000 Aalborg
20239 changesmanagement 5 · ownership 3 · founded 1
- ManagementLars Kjersgaard Schacksen stepped down as board member
- OwnershipRevisor Innovation ApS is no longer registered as owner
- FoundedRegistered as Du er Smyk Danmark ApS
- ManagementLars Kjersgaard Schacksen appointed board member
- ManagementKarina Suhr Holm appointed board member
- ManagementJeanette Kaae Storm Christensen appointed board member
- ManagementKarina Suhr Holm appointed director
- OwnershipRevisor Innovation ApS registered as owner (33.33%)
- OwnershipStorm & Holm ApS registered as owner (100%)
Related companies
Same people in management
- NÜ A/Svia Lars Kjersgaard Schacksen
Largest in the industry
- Pandora A/SDKK 25.7bn
- Shamballa Jewels A/SDKK 43.7m
- Bnh Kædevarer ApSDKK 35.4m
- Camille Brinch Jewellery ApSDKK 14m
- Monies A/SDKK 11.6m
- Diamonds By von Arenstorff ApSDKK 6.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.