Dse - Service ApS
Private limited companyCVR 35894489RødovreActive
Dse - Service ApS is a private limited company, based in Rødovre, active in retail sale of pets and pet supplies, founded in 2014. Net profit fell 87% from 2019 to 2025, ending at DKK 43,419. Equity grew to DKK 579k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesRegistrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 2,882 | 2,177 | 49 | −97.7% |
| Operating profit (EBIT) | 433 | 466 | 49 | −89.4% |
| Profit before tax | 425 | 438 | 56 | −87.2% |
| Net profit | 332 | 339 | 43 | −87.2% |
| Total assets | 1,328 | 1,699 | 642 | −62.2% |
| Equity | 453 | 493 | 579 | +17.4% |
| Liabilities | 874 | 1,207 | 63 | −94.8% |
| Cash and cash equivalents | 420 | 1,176 | 96 | −91.8% |
| Average number of employees | 6 | 5 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 18/05/2026 | The company | PDF not statedXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 05/02/2020 | The company | PDFXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 07/03/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,868of 69,742 Better than 11% | No. 40,444of 69,964 Better than 42% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 66of 76 Better than 13% | No. 25of 77 Better than 68% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,628of 33,588 Better than 9% | No. 18,999of 33,687 Better than 44% |
| All companies of type ApS66,508 companies in the comparison | No. 59,477of 66,379 Better than 10% | No. 36,348of 66,505 Better than 45% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- Dse - Service ApSDKK 49,258
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Dse - Service ApSDKK 43,419
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- Dse - Service ApSDKK 579k
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- Dse - Service ApS2
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- DSE - Service Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Dorthe Seierø Eltong | CEO | 25/09/2014 |
- Founders
- Dorthe Seierø Eltong
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsHviddingvej 65
2610 Rødovre
| Production unit | Address | Employees | P number |
|---|---|---|---|
| DSE - SERVICE ApS | Hviddingvej 65, 2610 Rødovre | 2 | 1019756706 |
Purpose
Selskabets formål er mandskabsudlejning.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
20241 changeindustry 1
- IndustryIndustry changed to Detailhandel med andre varer fra stadepladser og markeder (478900)
20201 changeaccounts 1
- AccountsAnnual report for 2019 published
20191 changeaccounts 1
- AccountsAnnual report for 2018 published
20152 changesownership 2
- OwnershipDSE - Service Holding ApS registered as owner (100%)
- OwnershipDorthe Seierø Eltong is no longer registered as owner
20143 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as DSE - SERVICE ApS
- ManagementDorthe Seierø Eltong appointed ceo
- OwnershipDorthe Seierø Eltong registered as owner (100%)
Related companies
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- All About Dogs ApSDKK 4.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.