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Din Formidler ApS

Private limited companyCVR 43128272RødovreActive

Din Formidler ApS is a private limited company, based in Rødovre, active in activities of insurance agents and brokers, founded in 2022. The company made a loss in both 2024 and 2025, most recently DKK 28,210. Equity fell to DKK 55,863 in 2025.

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Key figures · financial year 2025

Gross profitDKK 572k−37.4% vs. 2024
Net profit−DKK 28,210−240.5% vs. 2024
EquityDKK 55,863−33.6% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 37% (2024 → 2025), to DKK 572k.
  • The loss grew: from DKK 8,284 to DKK 28,210 (2024 → 2025).
  • Equity fell 34% (2024 → 2025), to DKK 55,863.

Management and owners, last 24 months

  • New owners registered: Allan Gaarde (18/02/2025), Lutfi Secilmis (18/02/2025) and Ag Assurance Holding ApS (18/02/2025) (+1).
  • No longer registered as owner: Ag Assurance Holding ApS (17/02/2025), Ls Assurance Holding ApS (17/02/2025) and U.H Holding ApS (01/03/2025).

Registrations, last 24 months

  • 25/08/2025: Name changed from SalesUp ApS to Din Formidler ApS
  • 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

−DKK 40,000−DKK 20,000DKK 0DKK 20,000DKK 40,000DKK 60,000DKK 80,0002022202320242025
EquityNet profit
Financial figures for Din Formidler ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit144825913572−37.4%
Operating profit (EBIT)−3415−16−35−117.5%
Profit before tax−347−16−35−117.5%
Net profit−27−1−8−28−240.5%
Total assets238640117206+76.3%
Equity53528456−33.6%
Liabilities18558833150+359.3%
Cash and cash equivalents2148633177+432.3%
Average number of employees2220−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m2022202320242025
Gross profitMedian, the industry (142 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 34% from 2024 to 2025 (DKK 84,073 to DKK 55,863).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

4 financial years
Annual reports for Din Formidler ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202202/03/2022 – 31/12/202221/06/2023The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223301/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2402/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/26
Employees

Position in the industry

142 companies in the database

Comparison with the other companies in activities of insurance agents and brokers based on the latest financial year.

Gross profitDKK 572kNo. 113 of 140
Better than 19% of the companies in the industry
EquityDKK 55,863No. 112 of 142
Better than 21% of the companies in the industry
Number of employees2No. 126 of 142
Better than 11% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.

DKK 100kDKK 667kDKK 4.5mDKK 29.7mDKK 105.3mHere
Distribution of gross profit for 127 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 52,929of 69,742
Better than 24%
No. 57,051of 69,964
Better than 18%
Same industry and fewer than 20 employees108 companies in the comparison
No. 84of 108
Better than 22%
No. 81of 108
Better than 25%
Companies that are founded within the last five years16,662 companies in the comparison
No. 11,542of 16,614
Better than 31%
No. 11,279of 16,661
Better than 32%
All companies of type ApS66,508 companies in the comparison
No. 50,926of 66,379
Better than 23%
No. 53,290of 66,505
Better than 20%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of insurance agents and brokers
Gross profit
  1. Din Formidler ApSDKK 572k
  2. Aon Denmark A/SDKK 198.2m
  3. Marsh A/SDKK 191.6m
Net profit
  1. Din Formidler ApS−DKK 28,210
  2. Aon Denmark A/SDKK 8.1m
  3. Marsh A/SDKK 80.1m
Equity
  1. Din Formidler ApSDKK 55,863
  2. Aon Denmark A/SDKK 120.6m
  3. Marsh A/SDKK 85.7m
Employees
  1. Din Formidler ApS2
  2. Aon Denmark A/S162
  3. Marsh A/S142

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Allan Gaarde50%
  • Lutfi Secilmis50%
  • Ag Assurance Holding ApS50%
  • Ls Assurance Holding ApS50%
Din Formidler ApS

The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.

Management

2 active registrations

Executive management

Executive management at Din Formidler ApS
NameRoleAppointed
Allan GaardeDirector02/03/2022
Lutfi SecilmisDirector02/03/2022
Founders
Ag Assurance Holding ApS, Ls Assurance Holding ApS

Signing rule: Virksomheden tegnes af en direktør

Address and production units

1 active production units

Damhusdalen 60
2610 Rødovre

Rødovre Municipality · Postcode 2610

Production units
Production unitAddressEmployeesP number
Din Formidler ApSDamhusdalen 60, 2610 Rødovre21028086454

Purpose

Selskabets formål er at drive virksomhed med administrationsvirksomhed herunder finansiel planlægning, fakturering og regnskabsføring, personale- og posttjenester mv. for andre på honorar- eller kontraktbasis.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202510 changesname 1 · accounts 1 · ownership 7 · industry 1
  • Name changed from SalesUp ApS to Din Formidler ApS
  • Annual report for 2024 published
  • U.H Holding ApS is no longer registered as owner
  • Allan Gaarde registered as owner (50%)
  • Lutfi Secilmis registered as owner (50%)
  • Ag Assurance Holding ApS registered as owner (50%)
  • Ls Assurance Holding ApS registered as owner (50%)
  • Ls Assurance Holding ApS is no longer registered as owner
  • Ag Assurance Holding ApS is no longer registered as owner
  • Industry changed to Activities of insurance agents and brokers (662200)
20243 changesaccounts 1 · address 1 · name 1
  • Annual report for 2023 published
  • Moved to Damhusdalen 60, 2610 Rødovre
  • Name changed from LA Assurance ApS to SalesUp ApS
20235 changescapital 1 · ownership 1 · address 2 · accounts 1
  • Share capital changed from 80,000 DKK to 120,000 DKK
  • U.H Holding ApS registered as owner (33.33%)
  • Moved to Kobbelvænget 74, 2700 Brønshøj
  • Moved to Damhusdalen 60, 2610 Rødovre
  • Annual report for 2022 published
20226 changesaddress 1 · founded 1 · management 2 · ownership 2
  • Moved to Herstedvang 8, 2620 Albertslund
  • Registered as LA Assurance ApS
  • Allan Gaarde appointed director
  • Lutfi Secilmis appointed director
  • Ls Assurance Holding ApS registered as owner (33.33%)
  • Ag Assurance Holding ApS registered as owner (33.33%)

Related companies

Same industry in Rødovre

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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