DESIGN URE OG SMYKKER / Johan Veje ApS
Private limited companyCVR 30579437KoldingActive
DESIGN URE OG SMYKKER / Johan Veje ApS is a private limited company, based in Kolding, active in retail sale of watches and jewellery, founded in 2007.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit rose 21% (2025 → 2026), to DKK 1.6m.
- Net profit rose 4% (2025 → 2026), to DKK 201k.
- Equity rose 3% (2025 → 2026), to DKK 1.6m.
Employees
- 1 fewer employees than a year earlier: 3 (08/2026) against 4 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,083 | 1,917 | 1,560 | 1,290 | 1,340 | 1,627 | +21.4% |
| Operating profit (EBIT) | 850 | 708 | 418 | 329 | 232 | 249 | +7.5% |
| Profit before tax | 871 | 739 | 465 | 359 | 249 | 258 | +3.6% |
| Net profit | 678 | 574 | 362 | 279 | 194 | 201 | +3.7% |
| Total assets | 3,583 | 3,622 | 3,093 | 2,395 | 2,154 | 2,146 | −0.4% |
| Equity | 2,467 | 2,741 | 2,303 | 1,782 | 1,575 | 1,626 | +3.2% |
| Liabilities | 1,072 | 835 | 747 | 570 | 562 | 502 | −10.7% |
| Cash and cash equivalents | 767 | 400 | 678 | 431 | 188 | 260 | +38.1% |
| Average number of employees | 4 | 3 | 3 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresProfit for five years in a row
Net result has been positive in 2022–2026.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/05/2025 – 30/04/2026 | 11/08/2026 | The company | PDF not statedXBRL |
| 2025 | 01/05/2024 – 30/04/2025 | 15/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 30/09/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 25/09/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 12/10/2022 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 31/08/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 35,241of 69,742 Better than 49% | No. 27,080of 69,964 Better than 61% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 108of 220 Better than 51% | No. 100of 220 Better than 55% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 16,674of 24,791 Better than 33% | No. 15,690of 24,909 Better than 37% |
| All companies of type ApS66,508 companies in the comparison | No. 34,050of 66,379 Better than 49% | No. 23,088of 66,505 Better than 65% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- DESIGN URE OG SMYKKER / Johan Veje ApSDKK 1.6m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- DESIGN URE OG SMYKKER / Johan Veje ApSDKK 201k
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- DESIGN URE OG SMYKKER / Johan Veje ApSDKK 1.6m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- DESIGN URE OG SMYKKER / Johan Veje ApS3
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Johan Veje Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Johan Veje Christiansen | Director | 01/05/2014 |
- Founders
- Niels Steen Pedersen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Niels Steen Pedersen | Director | 01/05/2007 | 01/05/2014 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsHelligkorsgade 11
6000 Kolding
| Production unit | Address | Employees | P number |
|---|---|---|---|
| DESIGN URE OG SMYKKER / Johan Veje ApS | Helligkorsgade 11, 6000 Kolding | 3 | 1013256167 |
Purpose
Selskabets formål er at drive handel og service samt anden efter direktionens skøn hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20161 changename 1
- NameName changed from DESIGN URE OG SMYKKER ApS to DESIGN URE OG SMYKKER / Johan Veje ApS
20144 changesaddress 1 · management 2 · ownership 1
- AddressMoved to Helligkorsgade 11, 6000 Kolding
- ManagementJohan Veje Christiansen appointed director
- ManagementNiels Steen Pedersen stepped down as director
- OwnershipJOHAN VEJE HOLDING ApS registered as owner (100%)
20131 changename 1
- NameName changed from MARNI KOLDING ApS to DESIGN URE OG SMYKKER ApS
20081 changeindustry 1
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20073 changesindustry 1 · founded 1 · management 1
- IndustryIndustry changed to Urmager- og guldsmedeforretninger (524810)
- FoundedRegistered as MARNI KOLDING ApS
- ManagementNiels Steen Pedersen appointed director
Related companies
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.