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Dansk Websalg ApS

Private limited companyCVR 38291289HaderslevActive

Dansk Websalg ApS is a private limited company, based in Haderslev, active in retail sale of pets and pet supplies, founded in 2016. Equity was negative at the end of 2025 (−DKK 2.2m). The company made a loss in both 2024 and 2025, most recently DKK 1.9m.

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Key figures · financial year 2025

Gross profit−DKK 1.9m−82.7% vs. 2024
Net profit−DKK 1.9m−50% vs. 2024
Equity−DKK 2.2m−600.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 1.2m to DKK 1.9m (2024 → 2025).

Management and owners, last 24 months

  • New in management: Per Lausen (director, 18/12/2024).
  • Stepped down: Max Axel Seiling Johansen (director, 18/12/2024), René Tristan Lydiksen (board member, 17/09/2026) and Max Axel Seiling Johansen (board member, 12/05/2025) (+1).
  • No longer registered as owner: Seiling Holding ApS (28/04/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2.5m−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for Dansk Websalg ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2942,226−519−1,550−1,050−1,918−82.7%
Operating profit (EBIT)4251,284−1,393−2,600−2,145−2,347−9.4%
Profit before tax3911,264−1,395−2,688−2,115−2,393−13.1%
Net profit305979−1,096−2,503−1,244−1,866−50%
Total assets2,9293,2162,4921,2441,8401,870+1.7%
Equity1391,0291,436−1,067−311−2,177−600.9%
Liabilities2,7892,1871,0552,3102,1504,047+88.2%
Cash and cash equivalents1,1211,0562,009500358359+0.2%
Average number of employees–32221−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2m202020212022202320242025
Gross profitMedian, the industry (79 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.2m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Dansk Websalg ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223310/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/25
Employees

Position in the industry

79 companies in the database

Comparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.

Gross profit−DKK 1.9mNo. 77 of 78
Better than 1% of the companies in the industry
Equity−DKK 2.2mNo. 75 of 79
Better than 5% of the companies in the industry
Number of employees2No. 52 of 79
Better than 35% of the companies in the industry

Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.

DKK 100kDKK 727kDKK 5.3mDKK 38.5mDKK 144.4m
Distribution of gross profit for 69 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 69,165of 69,742
Better than 1%
No. 68,353of 69,964
Better than 2%
Same industry and fewer than 20 employees77 companies in the comparison
No. 75of 76
Better than 1%
No. 73of 77
Better than 5%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 33,282of 33,588
Better than 1%
No. 32,567of 33,687
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 65,914of 66,379
Better than 1%
No. 64,891of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of pets and pet supplies
Gross profit
  1. Dansk Websalg ApS−DKK 1.9m
  2. Maxi Zoo Denmark A/SDKK 279.7m
  3. CBM Trading ApSDKK 11.5m
Net profit
  1. Dansk Websalg ApS−DKK 1.9m
  2. Maxi Zoo Denmark A/SDKK 35.3m
  3. CBM Trading ApSDKK 1.3m
Equity
  1. Dansk Websalg ApS−DKK 2.2m
  2. Maxi Zoo Denmark A/SDKK 504.4m
  3. CBM Trading ApSDKK 12.5m
Employees
  1. Dansk Websalg ApS2
  2. Maxi Zoo Denmark A/S796
  3. CBM Trading ApS24

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Dansk Websalg ApS

Management

4 active registrations

Executive management

Executive management at Dansk Websalg ApS
NameRoleAppointed
Per LausenDirector18/12/2024

Board of directors

Board of directors at Dansk Websalg ApS
NameRoleAppointed
Pernille Holzapfel LausenBoard member04/01/2022
Per LausenChair of the board04/01/2022
Bjarne GeertsenBoard member04/01/2022
Founders
Seiling Holding ApS
Former management (4)
Former management at Dansk Websalg ApS
NameRoleAppointedResigned
Max Axel Seiling JohansenDirector28/12/201618/12/2024
René Tristan LydiksenBoard member04/01/202217/09/2026
Max Axel Seiling JohansenBoard member04/01/202212/05/2025
Jonas Mørkøre AndersenBoard member30/07/202417/09/2026

Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsesformanden eller af den samlede bestyrelse.

Address and production units

1 active production units

Ole Rømers Vej 26A
6100 Haderslev

Haderslev Municipality · Postcode 6100

Production units
Production unitAddressEmployeesP number
Dansk Websalg ApSOle Rømers Vej 26A, 6100 Haderslev21022046604

Purpose

Selskabets formål er handel og investering og anden hermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20263 changesmanagement 2 · accounts 1
  • Jonas Mørkøre Andersen stepped down as board member
  • René Tristan Lydiksen stepped down as board member
  • Annual report for 2025 published
20254 changesaccounts 1 · management 1 · ownership 1 · industry 1
  • Annual report for 2024 published
  • Max Axel Seiling Johansen stepped down as board member
  • Seiling Holding ApS is no longer registered as owner
  • Industry changed to Retail sale of pets and pet supplies (477620)
20245 changesmanagement 3 · capital 1 · accounts 1
  • Per Lausen appointed director
  • Max Axel Seiling Johansen stepped down as director
  • Share capital changed from 500,000 DKK to 502,000 DKK
  • Jonas Mørkøre Andersen appointed board member
  • Annual report for 2023 published
20233 changesaccounts 1 · address 2
  • Annual report for 2022 published
  • Moved to Ole Rømers Vej 26A, 6100 Haderslev
  • Moved to Ole Rømers Vej 26A, 6100 Haderslev
202211 changesaccounts 1 · address 1 · capital 1 · management 5 · ownership 3
  • Annual report for 2021 published
  • Moved to Ole Rømers Vej 26, 6100 Haderslev
  • Share capital changed from 50,000 DKK to 500,000 DKK
  • Max Axel Seiling Johansen appointed board member
  • Per Lausen appointed chair of the board
  • Bjarne Geertsen appointed board member
  • Pernille Holzapfel Lausen appointed board member
  • René Tristan Lydiksen appointed board member
  • Seiling Holding ApS registered as owner (33.33%)
  • ELDORADO A/S registered as owner (100%)
  • Seiling Holding ApS is no longer registered as owner
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Stationsvej 7, 4230 Skælskør
20163 changesfounded 1 · management 1 · ownership 1
  • Registered as Dansk Websalg ApS
  • Max Axel Seiling Johansen appointed director
  • Seiling Holding ApS registered as owner (100%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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