Dana Loyalty ApS
Private limited companyCVR 45244806KoldingActive
Dana Loyalty ApS is a private limited company, based in Kolding, active in agents involved in the sale of a variety of goods, founded in 2024. The company is new and has been registered for 2 years. The latest net result (2025) was DKK 172k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Management and owners, last 24 months
- New in management: Melena Jørgensen (director, 01/12/2024).
- New owners registered: Melena Jørgensen Holding ApS (01/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Agents involved in the sale of a variety of goods (461900)
- 01/12/2024: Status changed to active
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 1,131 | – |
| Operating profit (EBIT) | 225 | – |
| Profit before tax | 220 | – |
| Net profit | 172 | – |
| Total assets | 328 | – |
| Equity | 212 | – |
| Liabilities | 116 | – |
| Cash and cash equivalents | 155 | – |
| Average number of employees | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/12/2024 – 31/12/2025 | 20/03/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
119 companies in the databaseComparison with the other companies in agents involved in the sale of a variety of goods based on the latest financial year.
Industry median: gross profit DKK 2.7m, net profit DKK 330k, equity DKK 1.8m, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 42,532of 69,742 Better than 39% | No. 50,139of 69,964 Better than 28% |
| Same industry and fewer than 20 employees108 companies in the comparison | No. 70of 108 Better than 36% | No. 81of 108 Better than 25% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 8,494of 16,614 Better than 49% | No. 8,350of 16,661 Better than 50% |
| All companies of type ApS66,508 companies in the comparison | No. 40,955of 66,379 Better than 38% | No. 46,197of 66,505 Better than 31% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Agents involved in the sale of a variety of goods- Dana Loyalty ApSDKK 1.1m
- Staten og Kommunernes Indkøbsservice A/SDKK 262.4m
- Klaravik ApSDKK 49.2m
- Dana Loyalty ApSDKK 172k
- Staten og Kommunernes Indkøbsservice A/SDKK 13.2m
- Klaravik ApSDKK 15.3m
- Dana Loyalty ApSDKK 212k
- Staten og Kommunernes Indkøbsservice A/SDKK 215.9m
- Klaravik ApSDKK 18.1m
- Dana Loyalty ApS2
- Staten og Kommunernes Indkøbsservice A/S205
- Klaravik ApS62
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Melena Jørgensen Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Melena Jørgensen | Director | 01/12/2024 |
- Founders
- Melena Jørgensen Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsOpalvej 4
6000 Kolding
| Production unit | Address | Employees | P number |
|---|---|---|---|
| DANA LOYALTY ApS | Opalvej 4, Seest, 6000 Kolding | 3 | 1030880206 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
6 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Agents involved in the sale of a variety of goods (461900)
20244 changesstatus 1 · management 1 · ownership 1 · founded 1
- StatusStatus changed to active
- ManagementMelena Jørgensen appointed director
- OwnershipMelena Jørgensen Holding ApS registered as owner (100%)
- FoundedRegistered as DANA LOYALTY ApS
Related companies
Same industry in Kolding
- Kirp ApS9 employees
- Sourzing A/S5 employees
- Jada Group ApS5 employees
- Norgesvej2026 aps2 employees
- Komet Holding A/S2 employees
Largest in the industry
- Staten og Kommunernes Indkøbsservice A/SDKK 262.4m
- Klaravik ApSDKK 49.2m
- Celebert ApSDKK 40.5m
- Relationmedia A/SDKK 39.5m
- Retail Partner Danmark ApSDKK 32.9m
- Invita Århus ApSDKK 31m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.