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Concept X ApS

Private limited companyCVR 34484139København KActive

Concept X ApS is a private limited company, based in København K, active in media representation, founded in 2012. Net profit fell 85% from 2024 to 2025, ending at DKK 193k. With 24 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 24.8m in 2025.

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Key figures · financial year 2025

Gross profitDKK 15.8m−8.6% vs. 2024
Net profitDKK 193k−85.3% vs. 2024
EquityDKK 24.8m−22.6% vs. 2024
Employees24latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 9% (2024 → 2025), to DKK 15.8m.
  • Net profit fell 85% (2024 → 2025), to DKK 193k.
  • Equity fell 23% (2024 → 2025), to DKK 24.8m.

Employees

  • 3 fewer employees than a year earlier: 24 (08/2026) against 27 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Concept X ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,71211,05116,95121,68217,33215,848−8.6%
Operating profit (EBIT)3,3511,3511,4236,124565−367−164.9%
Profit before tax6,4351,66636,5341,1371,594202−87.4%
Net profit5,7361,40336,103−2141,316193−85.3%
Total assets30,58936,49765,81360,83470,91251,428−27.5%
Equity8,1317,01941,93735,72332,03924,795−22.6%
Liabilities21,80728,78423,25824,57038,26226,178−31.6%
Cash and cash equivalents6,6705,67515,3047,40911,5496,483−43.9%
Average number of employees101523252726−3.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Annual reports

6 financial years
Annual reports for Concept X ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202414/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202329/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202215/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202122/11/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 15.8mNo. 11 of 41
Better than 75% of the companies in the industry
EquityDKK 24.8mNo. 6 of 41
Better than 88% of the companies in the industry
Number of employees24No. 8 of 41
Better than 83% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7mHere
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,924of 9,892
Better than 60%
No. 1,442of 9,922
Better than 85%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,676of 33,588
Better than 92%
No. 1,992of 33,687
Better than 94%
All companies of type ApS66,508 companies in the comparison
No. 3,364of 66,379
Better than 95%
No. 3,635of 66,505
Better than 95%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. Concept X ApSDKK 15.8m
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. Concept X ApSDKK 193k
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. Concept X ApSDKK 24.8m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. Concept X ApS24
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Concept X ApS

Management

1 active registrations

Executive management

Executive management at Concept X ApS
NameRoleAppointed
Jens Holm RahbekDirector27/04/2012
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Salgsselskabet af 5/9-2012 ApS, 1stmovers ApS

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Toldbodgade 18
1253 København K

København Municipality · Postcode 1253

Other companies at the address (1)

  • 1stmovers ApSComputer consultancy and computer facilities management
Production units
Production unitAddressEmployeesP number
Concept X ApSToldbodgade 18, st, 1253 København K241017640883

Purpose

Selskabets formål er salg af bannerreklamer og dertil relateret virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Media representation (731200)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · name 1
  • Annual report for 2022 published
  • Name changed from CONCEPT:CPH ApS to Concept X ApS
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Toldbodgade 18, st, 1253 København K
20211 changeaccounts 1
  • Annual report for 2020 published
20171 changeaddress 1
  • Moved to Bredgade 35C, 1260 København K
20151 changeaddress 1
  • Moved to Bredgade 33A, 1260 København K
20126 changesaddress 1 · ownership 2 · industry 1 · founded 1 · management 1
  • Moved to Brovej 20A, 8800 Viborg
  • FREEWAY HOLDING ApS registered as owner (33.33%)
  • Industry changed to Media representation (731200)
  • Registered as CONCEPT:CPH ApS
  • Jens Holm Rahbek appointed director
  • 1STMOVERS ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction