Concept 1 ApS
Private limited companyCVR 43529439StruerActive
Concept 1 ApS is a private limited company, based in Struer, active in planning and design of advertising campaigns, founded in 2022. The company went from a profit in 2024 to a loss of DKK 99,263 in 2025. Equity fell to DKK 24,327 in 2025. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 11% (2024 → 2025), to DKK 644k.
- Net profit went from a profit of DKK 31,008 to a loss of DKK 99,263 (2024 → 2025).
- Equity fell 80% (2024 → 2025), to DKK 24,327.
Registrations, last 24 months
- 07/05/2025: Name changed from Content Crew ApS to Concept 1 ApS
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 1,276 | 726 | 644 | −11.2% |
| Operating profit (EBIT) | 68 | 42 | −126 | −402.8% |
| Profit before tax | 68 | 41 | −127 | −413.3% |
| Net profit | 51 | 31 | −99 | −420.1% |
| Total assets | 258 | 268 | 183 | −31.4% |
| Equity | 93 | 124 | 24 | −80.3% |
| Liabilities | 164 | 137 | 159 | +16.5% |
| Cash and cash equivalents | 138 | 63 | 0 | −99.9% |
| Average number of employees | 2 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 80% from 2024 to 2025 (DKK 124k to DKK 24,327).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 16/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/06/2025 | The company | PDFXBRL |
| 2023 | 20/09/2022 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,539of 69,742 Better than 26% | No. 58,866of 69,964 Better than 16% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 494of 633 Better than 22% | No. 535of 634 Better than 16% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 11,109of 16,614 Better than 33% | No. 12,277of 16,661 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 49,591of 66,379 Better than 25% | No. 55,155of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Concept 1 ApSDKK 644k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Concept 1 ApS−DKK 99,263
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Concept 1 ApSDKK 24,327
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Concept 1 ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Rinse Meijer100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rinse Meijer | Director | 20/09/2022 |
- Founders
- Rinse Meijer, Daniel Bernt Jensen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Daniel Bernt Jensen | Director | 20/09/2022 | 31/12/2023 |
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsFælledvej 17
7600 Struer
Struer Municipality · Postcode 7600
Other companies at the address (8)
- Smith Knudsen AdvokataktieselskabLegal activities
- Conpleks Innovation ApSComputer consultancy and computer facilities management
- Karsten Hjorth Larsen AdvokatanpartsselskabLegal activities
- eero ApSOther information technology and computer service activities
- Cim Mobility ApSComputer programming activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Concept 1 ApS | Fælledvej 17, 7600 Struer | 2 | 1028597254 |
Purpose
Selskabets formål vil bestå i online markedsføring - herunder produktion af video, tekst, grafik, opsætning af online markedsføringskampagner samt udvikling af websider.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · name 1 · industry 1
- AccountsAnnual report for 2024 published
- NameName changed from Content Crew ApS to Concept 1 ApS
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · industry 1
- AccountsAnnual report for 2023 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20234 changesmanagement 1 · ownership 3
- ManagementDaniel Bernt Jensen stepped down as director
- OwnershipRinse Meijer registered as owner (100%)
- OwnershipDaniel Bernt Jensen is no longer registered as owner
- OwnershipRinse Meijer is no longer registered as owner
20225 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Content Crew ApS
- ManagementDaniel Bernt Jensen appointed director
- ManagementRinse Meijer appointed director
- OwnershipRinse Meijer registered as owner (50%)
- OwnershipDaniel Bernt Jensen registered as owner (50%)
Related companies
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.