Car Choice ApS
Private limited companyCVR 44895919Esbjerg NActive
Car Choice ApS is a private limited company, based in Esbjerg N, active in retail sale of motor vehicles, founded in 2024. The company went from a profit in 2024 to a loss of DKK 468k in 2025. The company is new and has been registered for 2 years. Equity fell to DKK 562k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 63% (2024 → 2025), to DKK 606k.
- Net profit went from a profit of DKK 989k to a loss of DKK 468k (2024 → 2025).
- Equity fell 45% (2024 → 2025), to DKK 562k.
Employees
- 1 fewer employees than a year earlier: 2 (07/2026) against 3 (07/2025).
Registrations, last 24 months
- 22/01/2026: Moved to Oddesundvej 37, 6715 Esbjerg N
- 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 1,642 | 606 | −63.1% |
| Operating profit (EBIT) | 1,279 | −453 | −135.4% |
| Profit before tax | 1,271 | −590 | −146.4% |
| Net profit | 989 | −468 | −147.3% |
| Total assets | 3,030 | 4,275 | +41.1% |
| Equity | 1,029 | 562 | −45.4% |
| Liabilities | 2,001 | 3,713 | +85.6% |
| Average number of employees | 1 | 3 | +200% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 45% from 2024 to 2025 (DKK 1m to DKK 562k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/06/2026 | The company | PDF not statedXBRL |
| 2024 | 10/06/2024 – 31/12/2024 | 05/05/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
862 companies in the databaseComparison with the other companies in retail sale of motor vehicles based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 52,280of 69,742 Better than 25% | No. 40,795of 69,964 Better than 42% |
| Same industry and fewer than 20 employees657 companies in the comparison | No. 529of 657 Better than 20% | No. 506of 657 Better than 23% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 11,343of 16,614 Better than 32% | No. 5,450of 16,661 Better than 67% |
| All companies of type ApS66,508 companies in the comparison | No. 50,304of 66,379 Better than 24% | No. 36,703of 66,505 Better than 45% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of motor vehicles- Car Choice ApSDKK 606k
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Car Choice ApS−DKK 468k
- Ejner Hessel A/SDKK 168.7m
- Semler Mobility Retail A/SDKK 50.9m
- Car Choice ApSDKK 562k
- Ejner Hessel A/SDKK 1.2bn
- Semler Mobility Retail A/SDKK 167.2m
- Car Choice ApS2
- Ejner Hessel A/S1,866
- Semler Mobility Retail A/S1,617
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- TK Kragh Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Kragh | Director | 10/06/2024 |
- Founders
- TK Kragh Holding ApS
Signing rule: Selskabet tegnes af direktionen i forening.
Address and production units
1 active production unitsOddesundvej 37
6715 Esbjerg N
Esbjerg Municipality · Postcode 6715
Other companies at the address (1)
- Golf Copenhagen ApSWholesale of bicycles, sports goods and pleasure boats
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Car Choice ApS | Oddesundvej 37, 6715 Esbjerg N | 2 | 1030439410 |
Purpose
Selskabets formål er at drive virksomhed med køb og salg af biler samt finansiering og investering i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
7 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Oddesundvej 37, 6715 Esbjerg N
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of motor vehicles (478100)
20243 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Car Choice ApS
- ManagementThomas Kragh appointed director
- OwnershipTK KRAGH HOLDING ApS registered as owner (100%)
Related companies
Same industry in Esbjerg
- Louis Lund A/S182 employees
- Bent Pedersen A/S145 employees
- Next Mobility Ribe A/S60 employees
- C. B. Auto Ribe ApS44 employees
- Storgaard Biler A/S33 employees
- Bakke Auto A/S32 employees
Largest in the industry
- Ejner Hessel A/SDKK 1.3bn
- Semler Mobility Retail A/SDKK 961.5m
- Autohuset Vestergaard A/S PersonvogneDKK 373.3m
- Nielsen Car Group A/SDKK 319.7m
- P. Christensen A/SDKK 289.3m
- Auto-Centralen A/SDKK 272.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.