By Livi ApS
Private limited companyCVR 42985724Aarhus NActive
By Livi ApS is a private limited company, based in Aarhus N, active in retail sale of watches and jewellery, founded in 2022. Net profit fell 56% from 2024 to 2025, ending at DKK 2m.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 47% (2024 → 2025), to DKK 3.5m.
- Net profit fell 56% (2024 → 2025), to DKK 2m.
Employees
- 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).
Management and owners, last 24 months
- New owners registered: Vivi's Holding ApS (14/02/2025) and LMD Holding ApS (14/02/2025).
- No longer registered as owner: Vivian Kha Pham (14/02/2025) and Lisa Maria Dinh (14/02/2025).
Registrations, last 24 months
- 18/05/2026: Moved to Jens Olsens Vej 9, Skejby, 8200 Aarhus N
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 125 | 1,190 | 6,584 | 3,521 | −46.5% |
| Operating profit (EBIT) | – | 969 | 5,963 | 2,595 | −56.5% |
| Profit before tax | 126 | 968 | 5,967 | 2,613 | −56.2% |
| Net profit | 97 | 737 | 4,543 | 2,007 | −55.8% |
| Total assets | 222 | 1,541 | 8,948 | 7,292 | −18.5% |
| Equity | 137 | 875 | 5,296 | 5,303 | +0.1% |
| Liabilities | 85 | 666 | 3,652 | 1,989 | −45.5% |
| Cash and cash equivalents | 192 | 1,485 | 6,964 | 5,260 | −24.5% |
| Average number of employees | – | 1 | 2 | 1 | −50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/01/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 03/04/2024 | The company | PDFXBRL |
| 2022 | 12/01/2022 – 31/12/2022 | 22/05/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 19,506of 69,742 Better than 72% | No. 13,595of 69,964 Better than 81% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 41of 220 Better than 82% | No. 28of 220 Better than 88% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 3,356of 16,614 Better than 80% | No. 1,254of 16,661 Better than 92% |
| All companies of type ApS66,508 companies in the comparison | No. 19,412of 66,379 Better than 71% | No. 10,774of 66,505 Better than 84% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- By Livi ApSDKK 3.5m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- By Livi ApSDKK 2m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- By Livi ApSDKK 5.3m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- By Livi ApS3
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Vivi's Holding ApS50%
- LMD Holding ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Vivian Kha Pham | Director | 12/01/2022 |
| Lisa Maria Dinh | CEO | 12/01/2022 |
- Founders
- Vivian Kha Pham, Lisa Maria Dinh
Signing rule: Selskabet tegnes af 2 direktører i forening.
Address and production units
1 active production unitsJens Olsens Vej 9
8200 Aarhus N
Aarhus Municipality · Postcode 8200
Other companies at the address (2)
- muramura ApSRetail sale of clothing
- Kangaroo Robotics ApSManufacture of other special-purpose machinery n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| By Livi ApS | Jens Olsens Vej 9, Skejby, 8200 Aarhus N | 2 | 1027912539 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Jens Olsens Vej 9, Skejby, 8200 Aarhus N
20256 changesownership 4 · accounts 1 · industry 1
- OwnershipVivi's Holding ApS registered as owner (50%)
- OwnershipLMD Holding ApS registered as owner (50%)
- OwnershipVivian Kha Pham is no longer registered as owner
- OwnershipLisa Maria Dinh is no longer registered as owner
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20226 changesname 1 · founded 1 · management 2 · ownership 2
- NameName changed from VIEVIE ApS to By Livi ApS
- FoundedRegistered as VIEVIE ApS
- ManagementVivian Kha Pham appointed director
- ManagementLisa Maria Dinh appointed ceo
- OwnershipVivian Kha Pham registered as owner (50%)
- OwnershipLisa Maria Dinh registered as owner (50%)
Related companies
Same industry in Aarhus
- Vibholm Guld og Sølv ApS312 employees
- Ditur.dk ApS111 employees
- Museums Kopi Smykker ApS25 employees
- Knud Pedersen Juveler, Ure, Optik, Århus A/S19 employees
- Lié Studio ApS19 employees
- Guldsmed Boye ApS16 employees
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.