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BW & Madsen Skilte Reklame ApS

Private limited companyCVR 27238785HaderslevActive

BW & Madsen Skilte Reklame ApS is a private limited company, based in Haderslev, active in planning and design of advertising campaigns, founded in 2003. Net profit fell 46% from 2024 to 2025, ending at DKK 263k.

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Key figures · financial year 2025

Gross profitDKK 3m+8.8% vs. 2024
Net profitDKK 263k−46.4% vs. 2024
EquityDKK 910k−13.1% vs. 2024
Employees8latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 3m.
  • Net profit fell 46% (2024 → 2025), to DKK 263k.
  • Equity fell 13% (2024 → 2025), to DKK 910k.

Employees

  • 1 more employees than a year earlier: 8 (08/2026) against 7 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
EquityNet profit
Financial figures for BW & Madsen Skilte Reklame ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,1142,7892,6572,5042,7623,005+8.8%
Operating profit (EBIT)177624405329662436−34.1%
Profit before tax158617379300633339−46.5%
Net profit122480295232491263−46.4%
Total assets2,9953,1462,6862,3572,7312,919+6.9%
Equity1,1651,5337137051,046910−13.1%
Liabilities1,7711,5201,8811,5641,5951,919+20.3%
Cash and cash equivalents646554458234401767+91.2%
Average number of employees444440−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for BW & Madsen Skilte Reklame ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 3mNo. 286 of 715
Better than 60% of the companies in the industry
EquityDKK 910kNo. 293 of 716
Better than 59% of the companies in the industry
Number of employees8No. 657 of 716
Better than 8% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,570of 69,742
Better than 68%
No. 34,910of 69,964
Better than 50%
Same industry and fewer than 20 employees634 companies in the comparison
No. 207of 633
Better than 67%
No. 223of 634
Better than 65%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 13,019of 24,791
Better than 47%
No. 18,483of 24,909
Better than 26%
All companies of type ApS66,508 companies in the comparison
No. 22,274of 66,379
Better than 66%
No. 30,762of 66,505
Better than 54%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. BW & Madsen Skilte Reklame ApSDKK 3m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. BW & Madsen Skilte Reklame ApSDKK 263k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. BW & Madsen Skilte Reklame ApSDKK 910k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. BW & Madsen Skilte Reklame ApS8
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Skøtt Madsen Holding ApS50%
  • Hrkf Holding ApS50%
BW & Madsen Skilte Reklame ApS

Management

2 active registrations

Executive management

Executive management at BW & Madsen Skilte Reklame ApS
NameRoleAppointed
Henrik Riber Klahsen FossumDirector03/07/2003
Lars MadsenDirector18/11/2016
Founders
Tove Due Sørensen, Henrik Riber Klahsen Fossum
Former management (1)
Former management at BW & Madsen Skilte Reklame ApS
NameRoleAppointedResigned
Tove Due SørensenDirector03/07/200318/11/2016

Signing rule: Selskabet tegnes af 1 direktør eller af den samlede direktion.

Address and production units

2 active production units

Vestergade 44
6100 Haderslev

Haderslev Municipality · Postcode 6100

Production units
Production unitAddressEmployeesP number
BW & Madsen Skilte Reklame ApSVestergade 44, 6100 Haderslev61009966745
BW & Madsen Skilte Reklame ApSFavstrupvej 30, 6070 Christiansfeld21021941367

Purpose

Selskabets formål er at drive handel med og fabrikation af skilte og anden efter direktionens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesownership 2 · accounts 1
  • Hrkf Holding ApS registered as owner (50%)
  • Henrik Riber Klahsen Fossum is no longer registered as owner
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeownership 1
  • Skøtt&Madsen A/S is no longer registered as owner
20168 changesname 1 · management 2 · ownership 5
  • Name changed from BW SKILTE REKLAME V. DUE&FOSS ApS to BW & Madsen Skilte Reklame ApS
  • Lars Madsen appointed director
  • Tove Due Sørensen stepped down as director
  • Lars Madsen registered as owner (50%)
  • Lars Madsen is no longer registered as owner
  • Skøtt&Madsen A/S registered as owner (50%)
  • SKØTT MADSEN HOLDING ApS registered as owner (50%)
  • Tove Due Sørensen is no longer registered as owner
20091 changeaddress 1
  • Moved to Vestergade 44, 6100 Haderslev
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
  • Moved to Lansenervej 5, 6100 Haderslev
20035 changesfounded 1 · management 2 · ownership 2
  • Registered as BW SKILTE REKLAME V. DUE&FOSS ApS
  • Tove Due Sørensen appointed director
  • Henrik Riber Klahsen Fossum appointed director
  • Tove Due Sørensen registered as owner (50%)
  • Henrik Riber Klahsen Fossum registered as owner (50%)

Related companies

Same industry in Haderslev

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction