Brand Institute NewCo ApS

Private limited companyCVR 45028496Aarhus CActive

Brand Institute NewCo ApS is a private limited company, based in Aarhus C, active in office administrative and support activities, founded in 2024. Equity was negative at the end of 2025 (−DKK 6.9m). The company made a loss in both 2024 and 2025, most recently DKK 2.9m. The company is new and has been registered for 2 years.

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Key figures · financial year 2025

Gross profitDKK 4.8m+357.7% vs. 2024
Net profit−DKK 2.9m+25.9% vs. 2024
Equity−DKK 6.9m−74.8% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss got smaller: from DKK 4m to DKK 2.9m (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 12 (07/2026) against 14 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Office administrative and support activities (821000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2024–2025 · amounts in DKK thousand

Equity and net profit

−DKK 7m−DKK 6m−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 020242025
EquityNet profit
Financial figures for Brand Institute NewCo ApS
20242025Change
Revenuenot statednot stated–
Gross profit−1,8704,820+357.7%
Operating profit (EBIT)−4,991−3,479+30.3%
Profit before tax−5,050−3,777+25.2%
Net profit−3,977−2,946+25.9%
Total assets3,9164,028+2.9%
Equity−3,937−6,883−74.8%
Liabilities7,84910,912+39%
Cash and cash equivalents8265−21%
Average number of employees1311−15.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m20242025
Gross profitMedian, the industry (505 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 6.9m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

2 financial years
Annual reports for Brand Institute NewCo ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202524/06/2026The companyPDF not statedXBRL
202422/08/2024 – 31/12/202425/06/2025The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

505 companies in the database

Comparison with the other companies in office administrative and support activities based on the latest financial year.

Gross profitDKK 4.8mNo. 193 of 498
Better than 61% of the companies in the industry
Equity−DKK 6.9mNo. 489 of 505
Better than 3% of the companies in the industry
Number of employees12No. 140 of 505
Better than 72% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 81,918, equity DKK 1.9m, 4 employees.

DKK 100kDKK 1.2mDKK 13.2mDKK 152.1mDKK 775.2mHere
Distribution of gross profit for 425 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,973of 69,742
Better than 80%
No. 69,392of 69,964
Better than 1%
Same industry and fewer than 20 employees428 companies in the comparison
No. 123of 423
Better than 71%
No. 415of 428
Better than 3%
Companies that are founded within the last five years16,662 companies in the comparison
No. 2,357of 16,614
Better than 86%
No. 16,548of 16,661
Better than 1%
All companies of type ApS66,508 companies in the comparison
No. 14,296of 66,379
Better than 78%
No. 65,934of 66,505
Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Office administrative and support activities
Gross profit
  1. Brand Institute NewCo ApSDKK 4.8m
  2. Edda Group ApSDKK 1.7bn
  3. Vetopia ApSDKK 1.5bn
Net profit
  1. Brand Institute NewCo ApS−DKK 2.9m
  2. Edda Group ApS−DKK 87.4m
  3. Vetopia ApS−DKK 361.3m
Equity
  1. Brand Institute NewCo ApS−DKK 6.9m
  2. Edda Group ApS−DKK 38.7m
  3. Vetopia ApSDKK 170.3m
Employees
  1. Brand Institute NewCo ApS12
  2. Edda Group ApS24
  3. Vetopia ApS13

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Brand Institute Group A/S100%
Brand Institute NewCo ApS

Management

1 active registrations

Executive management

Executive management at Brand Institute NewCo ApS
NameRoleAppointed
Jannick Lyneborg-LindbergDirector22/08/2024
Founders
Brand Institute Group A/S

Signing rule: Selskabet tegnes af en direktør eller af den samlede direktion.

Address and production units

2 active production units

Åboulevarden 52
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Brand Institute NewCo ApSÅboulevarden 52, 3, 8000 Aarhus C91030605809
Brand Institute NewCo ApSChristian IX's Gade 1, 3. tv, 1111 København K51030656187

Purpose

Selskabets formål er at drive virksomhed med levering af administrative ydelser, støttefunktioner m.v. for selskaber indenfor koncernen og for andre selskaber samt anden beslægtet virksomhed efter ledelsens beslutning.

The purpose is quoted from the register in Danish.

Changes year by year

6 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Office administrative and support activities (821000)
20243 changesfounded 1 · management 1 · ownership 1
  • Registered as Brand Institute NewCo ApS
  • Jannick Lyneborg-Lindberg appointed director
  • Brand Institute Group A/S registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction