Børnenes Kartel ApS
Private limited companyCVR 35853367HerningActive
Børnenes Kartel ApS is a private limited company, based in Herning, active in retail sale of baby and children's clothing, founded in 2014. The company made a loss in both 2024 and 2025, most recently DKK 11.1m. Operations are spread over 6 production units in 4 towns. With 40 employees, the company is about 13 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 13.3m to DKK 11.1m (2024 → 2025).
- Equity fell 81% (2024 → 2025), to DKK 148k.
Employees
- 7 more employees than a year earlier: 40 (07/2026) against 33 (07/2025).
Management and owners, last 24 months
- New in management: Heidi Ellegaard Krogh (director, 08/07/2026).
- Stepped down: Torben Krogh (director, 08/07/2026), Heidi Ellegaard Krogh (board member, 08/07/2026) and Rune Nørgaard Risom (board member, 08/07/2026) (+2).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,423 | 1,250 | −910 | −2,000 | −4,024 | −1,701 | +57.7% |
| Operating profit (EBIT) | −2,222 | −4,241 | −8,061 | −9,681 | −12,156 | −8,488 | +30.2% |
| Profit before tax | −2,431 | −4,890 | −8,575 | −10,336 | −13,316 | −11,112 | +16.6% |
| Net profit | −1,917 | −4,787 | −8,575 | −11,021 | −13,316 | −11,112 | +16.6% |
| Total assets | 14,382 | 14,215 | 12,725 | 9,967 | 10,419 | 9,013 | −13.5% |
| Equity | 458 | 672 | 97 | 76 | 759 | 148 | −80.5% |
| Liabilities | 13,714 | 12,842 | 11,590 | 9,892 | 9,659 | 8,865 | −8.2% |
| Cash and cash equivalents | 1,773 | 795 | 557 | 846 | 719 | 323 | −55% |
| Average number of employees | – | – | – | – | 22 | 17 | −22.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 81% from 2024 to 2025 (DKK 759k to DKK 148k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 2% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 31/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 15/04/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 05/04/2024 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 30/03/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 09/03/2022 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 12/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
70 companies in the databaseComparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 9,784of 9,892 Better than 1% | No. 8,767of 9,922 Better than 12% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 33,262of 33,588 Better than 1% | No. 25,104of 33,687 Better than 25% |
| All companies of type ApS66,508 companies in the comparison | No. 65,870of 66,379 Better than 1% | No. 48,768of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of baby and children's clothing- Børnenes Kartel ApS−DKK 1.7m
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- Børnenes Kartel ApS−DKK 11.1m
- Babysam A/SDKK 15.9m
- Kids-World ApSDKK 17.9m
- Børnenes Kartel ApSDKK 148k
- Babysam A/SDKK 74.4m
- Kids-World ApSDKK 129.6m
- Børnenes Kartel ApS40
- Babysam A/S538
- Kids-World ApS125
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Heidi Ellegaard Krogh | Director | 08/07/2026 |
- Founders
- Trainz ApS
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Torben Krogh | Director | 14/05/2014 | 08/07/2026 |
| Heidi Ellegaard Krogh | Board member | 01/02/2024 | 08/07/2026 |
| Rune Nørgaard Risom | Board member | 01/02/2024 | 08/07/2026 |
| Torben Krogh | Chair of the board | 01/02/2024 | 08/07/2026 |
| Louise Fiedler Vestergaard | Board member | 01/02/2024 | 08/07/2026 |
Signing rule: Selskabet tegnes af direktionen i forening
Address and production units
6 active production unitsVirkelyst 36
7400 Herning
Herning Municipality · Postcode 7400
Other companies at the address (1)
- BK 2018 ApSRetail sale of games and toys
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BØRNENES KARTEL ApS | Virkelyst 36, Gjellerup, 7400 Herning | 33 | 1019396726 |
| Børnenes Kartel, Kolding Storcenter | Skovvangen 42, 6000 Kolding | 7 | 1025611833 |
| Børnenes Kartel ApS | Vestergade 24, 8600 Silkeborg | 5 | 1021546255 |
| Børnenes Kartel Herning Centret | Merkurvej 1E, st. 135, 7400 Herning | 5 | 1024733633 |
| Børnenes Kartel ApS | Østergade 3, 7400 Herning | 4 | 1021546247 |
| Børnenes Kartel Aalborg | Vandmanden 5A, 1, 9200 Aalborg SV | 3 | 1028696139 |
Purpose
Selskabets formål er at drive handelsvirksomhed med legetøj pr. postordre og hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
23 registered events20267 changesmanagement 6 · accounts 1
- ManagementHeidi Ellegaard Krogh appointed director
- ManagementHeidi Ellegaard Krogh stepped down as board member
- ManagementRune Nørgaard Risom stepped down as board member
- ManagementTorben Krogh stepped down as chair of the board
- ManagementLouise Fiedler Vestergaard stepped down as board member
- ManagementTorben Krogh stepped down as director
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of baby and children's clothing (477120)
20245 changesaccounts 1 · management 4
- AccountsAnnual report for 2023 published
- ManagementHeidi Ellegaard Krogh appointed board member
- ManagementRune Nørgaard Risom appointed board member
- ManagementTorben Krogh appointed chair of the board
- ManagementLouise Fiedler Vestergaard appointed board member
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20161 changeaddress 1
- AddressMoved to Virkelyst 36, Gjellerup, 7400 Herning
20152 changesownership 2
- OwnershipDXKOM II ApS registered as owner (100%)
- OwnershipTRAINZ ApS is no longer registered as owner
20143 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as BØRNENES KARTEL ApS
- ManagementTorben Krogh appointed director
- OwnershipTRAINZ ApS registered as owner (100%)
Related companies
Same people in management
- Café Faust A/Svia Rune Nørgaard Risom
- Limepack ApSvia Rune Nørgaard Risom
- Flottegulve.dk A/Svia Torben Krogh
- BK 2018 ApSvia Torben Krogh
- Chefmade ApSvia Rune Nørgaard Risom
Largest in the industry
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- Molo A/SDKK 52.2m
- Luksusbaby A/SDKK 35.9m
- Moonboon International ApSDKK 18m
- Good Vibes Group ApSDKK 16.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.