CVRdatabase
Menu

Bluebird ApS

Private limited companyCVR 38696726København SActive

Bluebird ApS is a private limited company, based in København S, active in activities of call centres, founded in 2017. Equity was negative at the end of 2025 (−DKK 967k). The company made a loss in both 2024 and 2025, most recently DKK 121k.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 3m+58.2% vs. 2024
Net profit−DKK 121k+82.5% vs. 2024
Equity−DKK 967k−14.4% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 58% (2024 → 2025), to DKK 3m.
  • The loss got smaller: from DKK 693k to DKK 121k (2024 → 2025).

Registrations, last 24 months

  • 20/01/2026: Moved to Ørestads Boulevard 73, 7, 2300 København S
  • 01/01/2025: Industry changed to Activities of call centres (822000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0202020212022202320242025
EquityNet profit
Financial figures for Bluebird ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit001,2891,2201,9023,009+58.2%
Operating profit (EBIT)00–––––
Profit before tax00––−737−121+83.5%
Net profit00−148−35−693−121+82.5%
Total assets00436463393609+54.8%
Equity00−118−153−846−967−14.4%
Liabilities–05546161,2391,577+27.2%
Cash and cash equivalents0025911158309+95.6%
Average number of employees––43912+33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (60 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 967k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Bluebird ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202208/06/2023The companyPDFXBRL
202101/06/2020 – 31/05/202130/06/2022The companyPDF not statedXBRL
202001/06/2019 – 31/05/202004/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

60 companies in the database

Comparison with the other companies in activities of call centres based on the latest financial year.

Gross profitDKK 3mNo. 41 of 60
Better than 32% of the companies in the industry
Equity−DKK 967kNo. 58 of 60
Better than 3% of the companies in the industry
Number of employees10No. 32 of 60
Better than 47% of the companies in the industry

Industry median: gross profit DKK 6.6m, net profit DKK 400k, equity DKK 945k, 13 employees.

DKK 100kDKK 634kDKK 4mDKK 25.5mDKK 87.2mHere
Distribution of gross profit for 57 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,539of 69,742
Better than 68%
No. 67,100of 69,964
Better than 4%
Same industry and fewer than 20 employees31 companies in the comparison
No. 14of 31
Better than 57%
No. 30of 31
Better than 3%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 13,039of 33,588
Better than 61%
No. 31,860of 33,687
Better than 5%
All companies of type ApS66,508 companies in the comparison
No. 22,246of 66,379
Better than 66%
No. 63,614of 66,505
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of call centres
Gross profit
  1. Bluebird ApSDKK 3m
  2. Rezponz A/SDKK 161.5m
  3. 5R People ApSDKK 141.6m
Net profit
  1. Bluebird ApS−DKK 121k
  2. Rezponz A/SDKK 9m
  3. 5R People ApSDKK 17.7m
Equity
  1. Bluebird ApS−DKK 967k
  2. Rezponz A/SDKK 30.5m
  3. 5R People ApSDKK 19.5m
Employees
  1. Bluebird ApS10
  2. Rezponz A/S498
  3. 5R People ApS503

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J. Westi-henriksen Holding ApS66.67%
  • Otto Mickey Madsen25%
Bluebird ApS

Management

1 active registrations

Executive management

Executive management at Bluebird ApS
NameRoleAppointed
Jesper Westi-HenriksenCEO09/06/2017
Founders
J. Westi-henriksen Holding ApS

Signing rule: Virksomheden tegnes af direktionen

Address and production units

1 active production units

Ørestads Boulevard 73
2300 København S

København Municipality · Postcode 2300

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Bluebird ApSØrestads Boulevard 73, 7, 2300 København S81030419177

Purpose

Virksomhedens formål er handels-, rådgivnings- og servicevirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

41 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Ørestads Boulevard 73, 7, 2300 København S
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Activities of call centres (822000)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
202217 changesownership 14 · address 1 · accounts 1 · name 1
  • Otto Mickey Madsen registered as owner (25%)
  • Jesper Westi-Henriksen is no longer registered as owner
  • M.L.O. Holding ApS is no longer registered as owner
  • Otto Mickey Madsen is no longer registered as owner
  • Jesper Westi-Henriksen registered as owner (66.67%)
  • J. WESTI-HENRIKSEN HOLDING ApS registered as owner (66.67%)
  • Otto Mickey Madsen registered as owner (10%)
  • J. WESTI-HENRIKSEN HOLDING ApS is no longer registered as owner
  • Jesper Westi-Henriksen is no longer registered as owner
  • Moved to Digevej 114, 4. tv, 2300 København S
  • Annual report for 2021 published
  • J. WESTI-HENRIKSEN HOLDING ApS registered as owner (90%)
  • Jesper Westi-Henriksen registered as owner (90%)
  • M.L.O. Holding ApS registered as owner (10%)
  • J. WESTI-HENRIKSEN HOLDING ApS is no longer registered as owner
  • Jesper Westi-Henriksen is no longer registered as owner
  • Name changed from Compound Effect ApS to Bluebird ApS
20219 changesaddress 1 · industry 1 · name 1 · capital 1 · ownership 5
  • Moved to Vestergade 18E, st, 1456 København K
  • Industry changed to Activities of call centres (822000)
  • Name changed from Compound Effect IVS to Compound Effect ApS
  • Share capital changed from 1 DKK to 40,000 DKK
  • J. WESTI-HENRIKSEN HOLDING ApS registered as owner (100%)
  • Jesper Westi-Henriksen registered as owner (100%)
  • Joachim Folkvard Vincentz is no longer registered as owner
  • J. WESTI-HENRIKSEN HOLDING ApS is no longer registered as owner
  • Jesper Westi-Henriksen is no longer registered as owner
20201 changeaccounts 1
  • Annual report for 2020 published
20182 changesname 1 · address 1
  • Name changed from Politica Communication IVS to Compound Effect IVS
  • Moved to Amaliegade 24, 2, 1256 København K
20176 changesstatus 1 · management 1 · ownership 3 · founded 1
  • Status changed to active
  • Jesper Westi-Henriksen appointed ceo
  • Joachim Folkvard Vincentz registered as owner (50%)
  • J. WESTI-HENRIKSEN HOLDING ApS registered as owner (50%)
  • Registered as Politica Communication IVS
  • Jesper Westi-Henriksen registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction