Basson Baby ApS
Private limited companyCVR 33260636HelsingørActive
Basson Baby ApS is a private limited company, based in Helsingør, active in wholesale of clothing, founded in 2010. After a loss in 2024, the company made a profit of DKK 35,018 in 2025. Equity grew to DKK 1.7m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 7% (2024 → 2025), to DKK 674k.
- Net profit went from a loss of DKK 394k to a profit of DKK 35,018 (2024 → 2025).
- Equity rose 975% (2024 → 2025), to DKK 1.7m.
Registrations, last 24 months
- 17/01/2026: Moved to Industrivej 3C, 3000 Helsingør
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,459 | 3,064 | 2,343 | 1,692 | 728 | 674 | −7.5% |
| Operating profit (EBIT) | 924 | 420 | 242 | 8 | −248 | 221 | +189.1% |
| Profit before tax | 680 | 241 | 50 | −71 | −457 | 42 | +109.2% |
| Net profit | 518 | 166 | 19 | −44 | −394 | 35 | +108.9% |
| Total assets | 6,830 | 7,221 | 5,987 | 5,231 | 5,134 | 4,951 | −3.6% |
| Equity | 411 | 577 | 596 | 552 | 157 | 1,692 | +975.2% |
| Liabilities | 6,420 | 6,644 | 5,391 | 4,679 | 4,976 | 3,259 | −34.5% |
| Cash and cash equivalents | 717 | 1,297 | 1 | 2 | 21 | 2 | −90.9% |
| Average number of employees | 5 | 5 | 5 | 5 | 3 | 2 | −33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 25/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 07/02/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/05/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 01/04/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,962of 69,742 Better than 27% | No. 26,557of 69,964 Better than 62% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 191of 258 Better than 26% | No. 124of 258 Better than 52% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 20,202of 24,791 Better than 19% | No. 15,474of 24,909 Better than 38% |
| All companies of type ApS66,508 companies in the comparison | No. 49,041of 66,379 Better than 26% | No. 22,592of 66,505 Better than 66% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- Basson Baby ApSDKK 674k
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- Basson Baby ApSDKK 35,018
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- Basson Baby ApSDKK 1.7m
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- Basson Baby ApS2
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- LB Consult ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lise Højmark Petersen | Director | 03/08/2017 |
| Bjarne Scharff Petersen | Director | 12/07/2024 |
- Auditor
- Klinkby Revision v/Lars Klinkby
- Founders
- Reipurth Holding ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Uffe Birkebæk Søndergaard | CEO | 02/11/2010 | 03/08/2017 |
| Henrik Mærsk Frilund | Director | 03/08/2017 | 31/05/2024 |
Signing rule: Selskabet tegnes af to direktører i forening.
Address and production units
1 active production unitsIndustrivej 3C
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BASSON BABY ApS | Industrivej 3C, 3000 Helsingør | 2 | 1016429607 |
Purpose
Selskabets formål er fremstilling, køb og salg af børneudstyr.
The purpose is quoted from the register in Danish.
Changes year by year
28 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Industrivej 3C, 3000 Helsingør
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20246 changesmanagement 2 · ownership 3 · accounts 1
- ManagementBjarne Scharff Petersen appointed director
- ManagementHenrik Mærsk Frilund stepped down as director
- OwnershipLB Consult ApS registered as owner (100%)
- OwnershipMÆRSK B Holding ApS is no longer registered as owner
- OwnershipLB Consult ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Klostermosevej 101, 3000 Helsingør
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Klostermosevej 101, 3000 Helsingør
20182 changesaddress 2
- AddressMoved to Sauntevej 104, 3100 Hornbæk
- AddressMoved to Sauntevej 104, 3100 Hornbæk
20178 changesmanagement 3 · ownership 5
- ManagementHenrik Mærsk Frilund appointed director
- ManagementLise Højmark Petersen appointed director
- ManagementUffe Birkebæk Søndergaard stepped down as ceo
- OwnershipBjarne Scharff Petersen registered as owner (25%)
- OwnershipBjarne Scharff Petersen is no longer registered as owner
- OwnershipLB Consult ApS registered as owner (33.33%)
- OwnershipMÆRSK B Holding ApS registered as owner (50%)
- OwnershipREIPURTH HOLDING ApS is no longer registered as owner
20104 changesindustry 1 · founded 1 · management 1 · ownership 1
- IndustryIndustry changed to Wholesale of clothing (464210)
- FoundedRegistered as BASSON BABY ApS
- ManagementUffe Birkebæk Søndergaard appointed ceo
- OwnershipREIPURTH HOLDING ApS registered as owner (100%)
Related companies
Same industry in Helsingør
- Neo Noir ApS100 employees
- Ijh A/S32 employees
- Signal Clothing A/S25 employees
- Co´couture A/S23 employees
- MC Verdi ApS9 employees
- Sport Nordsjælland ApS8 employees
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.