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B2B Sport & Promotion Group ApS

Private limited companyCVR 40279695RibeActive

B2B Sport & Promotion Group ApS is a private limited company, based in Ribe, active in wholesale of luggage and leather goods, founded in 2019. Equity was negative at the end of 2025 (−DKK 511k). The company went from a profit in 2024 to a loss of DKK 219k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m−0.8% vs. 2024
Net profit−DKK 219k−513.4% vs. 2024
Equity−DKK 511k−75.2% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a profit of DKK 53,030 to a loss of DKK 219k (2024 → 2025).

Employees

  • 4 more employees than a year earlier: 11 (07/2026) against 7 (07/2025).

Management and owners, last 24 months

  • New in management: Brian Michael Hovmand Frisch (board member, 10/07/2026).
  • Stepped down: Claus Pedersen (board member, 10/07/2026).
  • New owners registered: Frisch Venture ApS (15/04/2026).
  • No longer registered as owner: Lasse Thore Stjernholm Detlevsen (24/04/2026).

Registrations, last 24 months

  • 10/07/2026: Share capital changed from 171,429 DKK to 200,000 DKK
  • 17/04/2026: Moved to Ørstedsvej 36, 6760 Ribe
  • 15/04/2026: Share capital changed from 150,000 DKK to 171,429 DKK
  • 01/05/2025: Name changed from B2B Promotion ApS to B2B Sport & Promotion Group ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600k−DKK 500k−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for B2B Sport & Promotion Group ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4006348127121,2451,235−0.8%
Operating profit (EBIT)–84240148190−134−170.6%
Profit before tax−164161991271−275−485.3%
Net profit3213154753−219−513.4%
Total assets1,2051,6591,4041,6042,4862,823+13.5%
Equity−518−505−351−345−292−511−75.2%
Liabilities1,7232,1641,7551,9492,7783,334+20%
Cash and cash equivalents710228467230226−91.5%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 511k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for B2B Sport & Promotion Group ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 1.2mNo. 57 of 73
Better than 22% of the companies in the industry
Equity−DKK 511kNo. 69 of 73
Better than 6% of the companies in the industry
Number of employees11No. 53 of 73
Better than 28% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 40,808of 69,742
Better than 41%
No. 65,794of 69,964
Better than 6%
Same industry and fewer than 20 employees58 companies in the comparison
No. 42of 58
Better than 28%
No. 54of 58
Better than 7%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,464of 33,588
Better than 36%
No. 31,140of 33,687
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 39,315of 66,379
Better than 41%
No. 62,248of 66,505
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. B2B Sport & Promotion Group ApSDKK 1.2m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. B2B Sport & Promotion Group ApS−DKK 219k
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. B2B Sport & Promotion Group ApS−DKK 511k
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. B2B Sport & Promotion Group ApS11
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
B2B Sport & Promotion Group ApS

Management

4 active registrations

Executive management

Executive management at B2B Sport & Promotion Group ApS
NameRoleAppointed
Casper PedersenCEO21/02/2019

Board of directors

Board of directors at B2B Sport & Promotion Group ApS
NameRoleAppointed
Rasmus Brøndum LynddahlChair of the board21/02/2019
Casper PedersenBoard member21/02/2019
Brian Michael Hovmand FrischBoard member10/07/2026
Founders
R78 Holding ApS, Ellero Holding ApS
Former management (1)
Former management at B2B Sport & Promotion Group ApS
NameRoleAppointedResigned
Claus PedersenBoard member21/02/201910/07/2026

Signing rule: Selskabet tegnes af direktøren alene, af bestyrelsesformanden i forening med selskabets direktion, eller den samlede bestyrelse.

Address and production units

2 active production units

Ørstedsvej 36
6760 Ribe

Esbjerg Municipality · Postcode 6760

Production units
Production unitAddressEmployeesP number
B2B Sport & Promotion Group ApSØrstedsvej 36, 6760 Ribe81024430983
B2B Sport & Promotion Group ApSRødovrevej 151, 2610 Rødovre–1032332869

Purpose

Virksomhedens formål er direkte eller indirekte at drive virksomhed indenfor reklameartikler og firmagaver samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

27 registered events
20268 changescapital 2 · management 2 · accounts 1 · ownership 2 · address 1
  • Share capital changed from 171,429 DKK to 200,000 DKK
  • Brian Michael Hovmand Frisch appointed board member
  • Claus Pedersen stepped down as board member
  • Annual report for 2025 published
  • Lasse Thore Stjernholm Detlevsen is no longer registered as owner
  • Moved to Ørstedsvej 36, 6760 Ribe
  • Share capital changed from 150,000 DKK to 171,429 DKK
  • Frisch Venture ApS registered as owner (10%)
20252 changesaccounts 1 · name 1
  • Annual report for 2024 published
  • Name changed from B2B Promotion ApS to B2B Sport & Promotion Group ApS
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesownership 1 · accounts 1
  • Kenneth Sandal Nielsen is no longer registered as owner
  • Annual report for 2020 published
20202 changesaddress 2
  • Moved to Rødovrevej 151, 2610 Rødovre
  • Moved to H.C. Andersens Boulevard 42, 1553 København V
201910 changescapital 1 · ownership 4 · founded 1 · management 4
  • Share capital changed from 50,000 DKK to 150,000 DKK
  • Kenneth Sandal Nielsen registered as owner (10%)
  • Lasse Thore Stjernholm Detlevsen registered as owner (5%)
  • Registered as B2B Promotion ApS
  • Claus Pedersen appointed board member
  • Rasmus Brøndum Lynddahl appointed chair of the board
  • Casper Pedersen appointed board member
  • Casper Pedersen appointed ceo
  • R78 HOLDING ApS registered as owner (10%)
  • Ellero Holding ApS registered as owner (66.67%)

Related companies

Same industry in Esbjerg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction