AY Studios ApS
Private limited companyCVR 39110822Aarhus CActive
AY Studios ApS is a private limited company, based in Aarhus C, active in wholesale of clothing, founded in 2017. Net profit rose 643% from 2024 to 2025, ending at DKK 638k. Profit has grown three years in a row.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 55% (2024 → 2025), to DKK 2m.
- Net profit rose 643% (2024 → 2025), to DKK 638k.
- Equity turned positive again: DKK 365k (2024 → 2025).
Employees
- 1 more employees than a year earlier: 4 (07/2026) against 3 (07/2025).
Management and owners, last 24 months
- New owners registered: Kruho Holding ApS (28/08/2025), Before We Die ApS (28/08/2025) and Duh ApS (28/08/2025).
- No longer registered as owner: Before We Die ApS (27/08/2025), Kruho Holding ApS (27/08/2025) and H.ApS (28/08/2025) (+2).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −526 | 175 | 483 | 1,271 | 1,315 | 2,039 | +55% |
| Operating profit (EBIT) | −684 | −318 | −284 | 381 | 408 | 1,052 | +158.1% |
| Profit before tax | −727 | −466 | −450 | 78 | 111 | 819 | +635.2% |
| Net profit | −512 | −364 | −352 | 59 | 86 | 638 | +643.3% |
| Total assets | 857 | 1,942 | 3,129 | 3,322 | 2,511 | 2,933 | +16.8% |
| Equity | −719 | −66 | −418 | −359 | −273 | 365 | +233.5% |
| Liabilities | 1,576 | 2,008 | 3,547 | 3,681 | 2,784 | 2,569 | −7.7% |
| Cash and cash equivalents | 260 | 0 | – | – | – | – | – |
| Average number of employees | 1 | 3 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 18/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 30,582of 69,742 Better than 56% | No. 45,430of 69,964 Better than 35% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 121of 258 Better than 53% | No. 176of 258 Better than 32% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 16,759of 33,588 Better than 50% | No. 21,540of 33,687 Better than 36% |
| All companies of type ApS66,508 companies in the comparison | No. 29,678of 66,379 Better than 55% | No. 41,355of 66,505 Better than 38% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- AY Studios ApSDKK 2m
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- AY Studios ApSDKK 638k
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- AY Studios ApSDKK 365k
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- AY Studios ApS4
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kruho Holding ApS50%
- Before We Die ApS20%
- Duh ApS20%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Torben Kruse Holt | CEO | 16/12/2019 |
- Founders
- Hemdorff Holding ApS, Kruho Holding ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mads Hemdorff Møberg | CEO | 17/11/2017 | 15/12/2019 |
| Torben Kruse Holt | Director | 17/11/2017 | 15/12/2019 |
| Mads Hemdorff Møberg | Director | 16/12/2019 | 29/06/2020 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsKlostergade 70B
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (1)
- Before We Die ApSGraphic design and visual communication
| Production unit | Address | Employees | P number |
|---|---|---|---|
| AY Studios ApS | Klostergade 70B, st, 8000 Aarhus C | 4 | 1023062050 |
Purpose
Selskabets formål er at drive virksomhed med handel samt al virksomhed, som efter direktionens skøn har forbindelse hermed
The purpose is quoted from the register in Danish.
Changes year by year
44 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20259 changesownership 8 · accounts 1
- OwnershipDUH ApS registered as owner (20%)
- OwnershipBefore We Die ApS registered as owner (20%)
- OwnershipKruho Holding ApS registered as owner (50%)
- OwnershipMessy Weekend ApS is no longer registered as owner
- OwnershipH.ApS is no longer registered as owner
- OwnershipKruho Holding ApS is no longer registered as owner
- OwnershipDUH ApS is no longer registered as owner
- OwnershipBefore We Die ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesname 1 · industry 1 · accounts 1
- NameName changed from James Ay ApS to AY Studios ApS
- IndustryIndustry changed to Wholesale of clothing (464210)
- AccountsAnnual report for 2022 published
20223 changesownership 2 · accounts 1
- OwnershipMessy Weekend ApS registered as owner (15%)
- OwnershipBLAZAR ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
20218 changescapital 1 · ownership 6 · accounts 1
- CapitalShare capital changed from 50,000 DKK to 59,667 DKK
- OwnershipKruho Holding ApS registered as owner (33.33%)
- OwnershipBLAZAR ApS registered as owner (15%)
- OwnershipH.ApS registered as owner (10%)
- OwnershipDUH ApS registered as owner (10%)
- OwnershipH.ApS is no longer registered as owner
- OwnershipKruho Holding ApS is no longer registered as owner
- AccountsAnnual report for 2020 published
20206 changesaddress 1 · management 1 · ownership 4
- AddressMoved to Klostergade 70B, st, 8000 Aarhus C
- ManagementMads Hemdorff Møberg stepped down as director
- OwnershipBefore We Die ApS registered as owner (10%)
- OwnershipMads Svindt Holding ApS is no longer registered as owner
- OwnershipH.ApS registered as owner (25%)
- OwnershipHEMDORFF HOLDING ApS is no longer registered as owner
20197 changesmanagement 4 · ownership 3
- ManagementMads Hemdorff Møberg appointed director
- ManagementTorben Kruse Holt appointed ceo
- ManagementMads Hemdorff Møberg stepped down as ceo
- ManagementTorben Kruse Holt stepped down as director
- OwnershipHEMDORFF HOLDING ApS registered as owner (25%)
- OwnershipMads Svindt Holding ApS registered as owner (10%)
- OwnershipHEMDORFF HOLDING ApS is no longer registered as owner
20181 changeaddress 1
- AddressMoved to Helgenæsgade 5, 2, 8000 Aarhus C
20175 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as James Ay ApS
- ManagementMads Hemdorff Møberg appointed ceo
- ManagementTorben Kruse Holt appointed director
- OwnershipKruho Holding ApS registered as owner (50%)
- OwnershipHEMDORFF HOLDING ApS registered as owner (50%)
Related companies
Same industry in Aarhus
- Hummel A/S450 employees
- Rains ApS173 employees
- Sisters Point A/S30 employees
- Pbo A/S23 employees
- W.s Engross ApS23 employees
- Coze Aarhus A/S22 employees
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.