Ava ApS

Private limited companyCVR 42122394SilkeborgActive

Ava ApS is a private limited company, based in Silkeborg, active in retail sale of information and communication equipment, founded in 2021. Net profit rose 24% from 2024 to 2025, ending at DKK 6m. Profit has grown three years in a row. With 21 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 11.4m+44.3% vs. 2024
Net profitDKK 6m+23.6% vs. 2024
EquityDKK 12.6m+85.5% vs. 2024
Employees21latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 44% (2024 → 2025), to DKK 11.4m.
  • Net profit rose 24% (2024 → 2025), to DKK 6m.
  • Equity rose 86% (2024 → 2025), to DKK 12.6m.

Management and owners, last 24 months

  • New owners registered: S. Poulsen Holding ApS (27/01/2025) and xD ApS (27/01/2025).
  • No longer registered as owner: xD ApS (26/01/2025) and S. Poulsen Holding ApS (26/01/2025).

Registrations, last 24 months

  • 21/04/2026: Moved to Ballevej 1, 8600 Silkeborg
  • 05/01/2026: Name changed from Beauty Nordic ApS to AVA ApS
  • 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)
  • 12/12/2024: Moved to Højbovej 1A, 8600 Silkeborg
  • 06/12/2024: Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m20212022202320242025
EquityNet profit
Financial figures for Ava ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit2345542,4487,86611,351+44.3%
Operating profit (EBIT)−734391,7086,3968,231+28.7%
Profit before tax−854331,7046,2807,781+23.9%
Net profit−853511,3314,8916,046+23.6%
Total assets5439704,07113,95424,054+72.4%
Equity2055571,8886,77912,575+85.5%
Liabilities3374132,1847,17610,623+48%
Cash and cash equivalents3957972,4767,7658,327+7.2%
Average number of employees21246+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m20212022202320242025
Gross profitMedian, the industry (178 companies)

Annual reports

5 financial years
Annual reports for Ava ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202207/07/2023The companyPDFXBRL
202112/02/2021 – 31/12/202105/07/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

178 companies in the database

Comparison with the other companies in retail sale of information and communication equipment based on the latest financial year.

Gross profitDKK 11.4mNo. 14 of 178
Better than 93% of the companies in the industry
EquityDKK 12.6mNo. 17 of 178
Better than 91% of the companies in the industry
Number of employees21No. 35 of 178
Better than 81% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 205k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 703kDKK 4.9mDKK 34.8mDKK 127.7mHere
Distribution of gross profit for 168 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,314of 9,892
Better than 46%
No. 2,579of 9,922
Better than 74%
Same industry and 20–49 employees11 companies in the comparison
No. 5of 11
Better than 60%
No. 7of 11
Better than 40%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,817of 33,588
Better than 89%
No. 3,199of 33,687
Better than 91%
All companies of type ApS66,508 companies in the comparison
No. 5,190of 66,379
Better than 92%
No. 5,844of 66,505
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of information and communication equipment
Gross profit
  1. Ava ApSDKK 11.4m
  2. Proshop a/sDKK 244.7m
  3. CS-Online A/SDKK 62.5m
Net profit
  1. Ava ApSDKK 6m
  2. Proshop a/sDKK 100m
  3. CS-Online A/SDKK 4m
Equity
  1. Ava ApSDKK 12.6m
  2. Proshop a/sDKK 260.6m
  3. CS-Online A/SDKK 60.8m
Employees
  1. Ava ApS21
  2. Proshop a/s378
  3. CS-Online A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • S. Poulsen Holding ApS50%
  • xD ApS33.33%
Ava ApS

Management

1 active registrations

Executive management

Executive management at Ava ApS
NameRoleAppointed
Sebastian PoulsenDirector22/11/2021
Founders
Melina Theibel Holding ApS, T. Sørensen Holding ApS
Former management (1)
Former management at Ava ApS
NameRoleAppointedResigned
Thorbjørn SørensenDirector12/02/202122/11/2021

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Ballevej 1
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
AVA ApSBallevej 1, 8600 Silkeborg241026802284

Purpose

Selskabets formål er at drive webshop med fokus på handel med kosmetik produkter og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20263 changesaccounts 1 · address 1 · name 1
  • Annual report for 2025 published
  • Moved to Ballevej 1, 8600 Silkeborg
  • Name changed from Beauty Nordic ApS to AVA ApS
20256 changesaccounts 1 · ownership 4 · industry 1
  • Annual report for 2024 published
  • S. Poulsen Holding ApS registered as owner (50%)
  • xD ApS registered as owner (33.33%)
  • S. Poulsen Holding ApS is no longer registered as owner
  • xD ApS is no longer registered as owner
  • Industry changed to Retail sale of information and communication equipment (474000)
20243 changesaddress 1 · industry 1 · accounts 1
  • Moved to Højbovej 1A, 8600 Silkeborg
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Silkeborgvej 13, Pårup, 7442 Engesvang
20226 changesname 1 · accounts 1 · ownership 4
  • Name changed from Meli Beauty ApS to Beauty Nordic ApS
  • Annual report for 2021 published
  • S. Poulsen Holding ApS registered as owner (66.67%)
  • T. Sørensen Holding ApS is no longer registered as owner
  • S. Poulsen Holding ApS is no longer registered as owner
  • Melina Theibel Holding ApS is no longer registered as owner
202110 changesmanagement 3 · name 1 · capital 1 · ownership 4 · founded 1
  • Sebastian Poulsen appointed director
  • Thorbjørn Sørensen stepped down as director
  • Name changed from Simply Cosmetics ApS to Meli Beauty ApS
  • Share capital changed from 40,000 DKK to 80,000 DKK
  • xD ApS registered as owner (25%)
  • S. Poulsen Holding ApS registered as owner (25%)
  • Registered as Simply Cosmetics ApS
  • Thorbjørn Sørensen appointed director
  • Melina Theibel Holding ApS registered as owner (25%)
  • T. Sørensen Holding ApS registered as owner (25%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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