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Appearance A/S

Public limited companyCVR 34458561HellerupActive

Appearance A/S is a public limited company, based in Hellerup, active in retail sale of clothing, founded in 2012. Net profit rose 502% from 2024 to 2025, ending at DKK 103k.

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Key figures · financial year 2025

Gross profitDKK 243k+212.9% vs. 2024
Net profitDKK 103k+502% vs. 2024
EquityDKK 1.2m+9.5% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 213% (2024 → 2025), to DKK 243k.
  • Net profit rose 502% (2024 → 2025), to DKK 103k.
  • Equity rose 10% (2024 → 2025), to DKK 1.2m.

Employees

  • 1 more employees than a year earlier: 2 (03/2022) against 1 (03/2021).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
EquityNet profit
Financial figures for Appearance A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−140−55321214378243+212.9%
Operating profit (EBIT)−338−79411113439153+295.4%
Profit before tax−341−15210913324134+460.5%
Net profit−266−1198510317103+502%
Total assets1,0619411,1671,4331,6231,692+4.3%
Equity9878699531,0571,0741,176+9.5%
Liabilities7472214376549516−6.1%
Cash and cash equivalents359327403384413131−68.2%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Annual reports

6 financial years
Annual reports for Appearance A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202419/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202319/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202206/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112206/2007/2008/2009/2010/2011/2012/2001/2103/2104/2105/2106/2111/2103/22
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 243kNo. 828 of 936
Better than 12% of the companies in the industry
EquityDKK 1.2mNo. 391 of 937
Better than 58% of the companies in the industry
Number of employees2No. 783 of 937
Better than 16% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 58,733of 69,742
Better than 16%
No. 31,528of 69,964
Better than 55%
Same industry and fewer than 20 employees850 companies in the comparison
No. 744of 849
Better than 12%
No. 315of 850
Better than 63%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,423of 33,588
Better than 12%
No. 14,350of 33,687
Better than 57%
All companies of type A/S18,025 companies in the comparison
No. 16,328of 17,786
Better than 8%
No. 15,671of 18,024
Better than 13%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Appearance A/SDKK 243k
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Appearance A/SDKK 103k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Appearance A/SDKK 1.2m
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Appearance A/S2
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • ShowMall ApS10%
  • Ack Invest ApS33.33%
  • CTP Advice ApS33.33%
Appearance A/S

Management

4 active registrations

Executive management

Executive management at Appearance A/S
NameRoleAppointed
Aleksander Christian KrejsagerDirector24/06/2015

Board of directors

Board of directors at Appearance A/S
NameRoleAppointed
Søren Henrik Thestrup PoulsenBoard member30/01/2020
Aleksander Christian KrejsagerBoard member14/05/2024
Christian Thestrup PoulsenChair of the board14/05/2024
Founders
Peter Christen Krag
Former management (5)
Former management at Appearance A/S
NameRoleAppointedResigned
Peter Christen KragDirector13/03/201224/06/2015
Casper Bødkerholm RamsbyDirector24/06/201531/03/2017
Ragn Toghøj GaihedeChair of the board30/01/202014/05/2024
Christian Thestrup PoulsenBoard member30/01/202013/05/2024
Hans-Henrik Søndersted-OlsenBoard member18/03/202130/09/2021

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med direktøren eller af den samlede bestyrelse.

Address and production units

1 active production units

Strandvejen 177
2900 Hellerup

Gentofte Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
Appearance A/SStrandvejen 177, 2900 Hellerup21017541737

Purpose

Selskabets formål er at drive virksomhed med handel og service inden for tøjindustrien og hermed efter ledelsens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20248 changesmanagement 4 · accounts 1 · ownership 3
  • Aleksander Christian Krejsager appointed board member
  • Christian Thestrup Poulsen appointed chair of the board
  • Ragn Toghøj Gaihede stepped down as chair of the board
  • Christian Thestrup Poulsen stepped down as board member
  • Annual report for 2023 published
  • ACK INVEST APS registered as owner (33.33%)
  • CTP Advice ApS registered as owner (33.33%)
  • Dena A/S is no longer registered as owner
20234 changesownership 2 · address 1 · accounts 1
  • ACK INVEST APS is no longer registered as owner
  • CTP Advice ApS is no longer registered as owner
  • Moved to Strandvejen 177, 2900 Hellerup
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesmanagement 2 · accounts 1
  • Hans-Henrik Søndersted-Olsen stepped down as board member
  • Hans-Henrik Søndersted-Olsen appointed board member
  • Annual report for 2020 published
20205 changesname 1 · capital 1 · management 3
  • Name changed from Appearance ApS to Appearance A/S
  • Share capital changed from 140,000 DKK to 400,000 DKK
  • Christian Thestrup Poulsen appointed board member
  • Søren Henrik Thestrup Poulsen appointed board member
  • Ragn Toghøj Gaihede appointed chair of the board
20193 changescapital 1 · ownership 2
  • Share capital changed from 80,000 DKK to 140,000 DKK
  • Dena A/S registered as owner (25%)
  • ShowMall ApS registered as owner (10%)
20181 changeaddress 1
  • Moved to Hyldegårdsvej 34, 2920 Charlottenlund
20172 changesmanagement 1 · address 1
  • Casper Bødkerholm Ramsby stepped down as director
  • Moved to Ordrup Jagtvej 91, 2920 Charlottenlund
20167 changesownership 6 · address 1
  • Aleksander Christian Krejsager registered as owner (50%)
  • Aleksander Christian Krejsager is no longer registered as owner
  • Christian Thestrup Poulsen registered as owner (50%)
  • Christian Thestrup Poulsen is no longer registered as owner
  • ACK INVEST APS registered as owner (25%)
  • CTP Advice ApS registered as owner (25%)
  • Moved to Sølvgade 15, 1307 København K
20157 changesaddress 2 · name 1 · industry 1 · management 3
  • Moved to Kirsteinsgade 3, 4. th, 2100 København Ø
  • Name changed from PEKRA HOLDING ApS to Appearance ApS
  • Moved to Ægirsgade 60, 2. th, 2200 København N
  • Industry changed to Retail sale of clothing (477110)
  • Aleksander Christian Krejsager appointed director
  • Casper Bødkerholm Ramsby appointed director
  • Peter Christen Krag stepped down as director
20122 changesfounded 1 · management 1
  • Registered as PEKRA HOLDING ApS
  • Peter Christen Krag appointed director

Related companies

Same industry in Gentofte

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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