CVRdatabase
Menu

Strøm Retail A/S

Public limited companyCVR 31349516HellerupActive

Strøm Retail A/S is a public limited company, based in Hellerup, active in retail sale of clothing, founded in 2008. The company made a loss in both 2024 and 2026, most recently DKK 1.1m. With 9 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 497k in 2026.

Follow
PDF reportCompare

Key figures · financial year 2026

Gross profitDKK 2.5m−8.6% vs. 2024
Net profit−DKK 1.1m−547.5% vs. 2024
EquityDKK 497k−42.5% vs. 2024
Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Management and owners, last 24 months

  • New in management: Helle Wagner Pedersen (chair of the board, 01/12/2025), Viktor Doktor Plougmand (board member, 01/12/2025) and Viktor Doktor Plougmand (director, 01/12/2025) (+4).
  • Stepped down: Karina Harboe Laursen (chair of the board, 30/11/2025), Jørgen Laursen (board member, 01/12/2025) and Jørgen Laursen (director, 01/12/2025) (+4).
  • New owners registered: Blr ApS (01/12/2025).
  • No longer registered as owner: 3 Space Holding ApS (01/12/2025) and Wellander Holding ApS (01/12/2025).

Registrations, last 24 months

  • 10/08/2026: Moved to Strandvejen 169A, st, 2900 Hellerup
  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2026 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242026
EquityNet profit
Financial figures for Strøm Retail A/S
202020212022202320242026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit823431,2852,5212,7542,517−8.6%
Operating profit (EBIT)70343−198−334−124−1,044−743.3%
Profit before tax−457365−228−424−208−1,152−454%
Net profit−475367−187−365−168−1,088−547.5%
Total assets1,5511,5955,8765,4204,9075,069+3.3%
Equity1,2171,5841,3981,032864497−42.5%
Liabilities334114,4794,3884,0434,573+13.1%
Cash and cash equivalents3181809522563427−24.1%
Average number of employees––3667+16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2026: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2025 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242026
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Loss for 4 years in a row

    Net result has been negative in 2022–2026.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 43% from 2024 to 2026 (DKK 864k to DKK 497k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 10% of total assets in 2026.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Strøm Retail A/S
Financial yearPeriodPublishedFigures forDocuments
202601/01/2025 – 30/04/202608/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202324/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 2.5mNo. 232 of 936
Better than 75% of the companies in the industry
EquityDKK 497kNo. 557 of 937
Better than 41% of the companies in the industry
Number of employees9No. 149 of 937
Better than 84% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 26,185of 69,742
Better than 62%
No. 42,226of 69,964
Better than 40%
Same industry and fewer than 20 employees850 companies in the comparison
No. 152of 849
Better than 82%
No. 478of 850
Better than 44%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 14,105of 24,791
Better than 43%
No. 20,542of 24,909
Better than 18%
All companies of type A/S18,025 companies in the comparison
No. 14,140of 17,786
Better than 21%
No. 16,712of 18,024
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Strøm Retail A/SDKK 2.5m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Strøm Retail A/S−DKK 1.1m
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Strøm Retail A/SDKK 497k
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Strøm Retail A/S9
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Strøm Retail A/S

Management

4 active registrations

Executive management

Executive management at Strøm Retail A/S
NameRoleAppointed
Viktor Doktor PlougmandDirector01/12/2025

Board of directors

Board of directors at Strøm Retail A/S
NameRoleAppointed
Helle Wagner PedersenChair of the board01/12/2025
Viktor Doktor PlougmandBoard member01/12/2025
Thomas JensenBoard member21/10/2026
Founders
Danfrugt Skælskør A/S
Former management (16)
Former management at Strøm Retail A/S
NameRoleAppointedResigned
Anders NielsenChair of the board01/04/200831/05/2017
Bernhard GrieseBoard member01/04/200828/02/2020
Bernhard GrieseDirector01/04/200828/02/2020
Jørgen LaursenBoard member01/04/200802/04/2008
Karina Harboe LaursenBoard member02/04/200810/07/2022
Jørgen LaursenBoard member31/05/201727/02/2020
Søren Bjerg SøgaardBoard member28/02/202011/07/2022
Karina Harboe LaursenDirector28/02/202011/07/2022
Jørgen LaursenChair of the board28/02/202010/07/2022
Karina Harboe LaursenChair of the board11/07/202230/11/2025
Jørgen LaursenBoard member11/07/202201/12/2025
Jørgen LaursenDirector11/07/202201/12/2025
Hannes Gunnar Carl WellanderBoard member11/07/202206/08/2025
Søren Bjerg SøgaardBoard member06/08/202501/12/2025
Karina Harboe LaursenBoard member01/12/202523/01/2026
Martin Doktor PlougmandBoard member23/01/202621/10/2026

Signing rule: Selskabet tegnes af én direktør i forening med formanden for bestyrelsen eller af den samlede bestyrelse.

Address and production units

1 active production units

Strandvejen 169A
2900 Hellerup

Gentofte Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
Strøm Retail A/SStrandvejen 169A, st, 2900 Hellerup91014325391

Purpose

Selskabets formål er drive handel, herunder detailhandel med køb og salg af dame- og herrekonfektion.

The purpose is quoted from the register in Danish.

Changes year by year

61 registered events
20266 changesmanagement 4 · address 1 · accounts 1
  • Thomas Jensen appointed board member
  • Martin Doktor Plougmand stepped down as board member
  • Moved to Strandvejen 169A, st, 2900 Hellerup
  • Annual report for 2026 published
  • Martin Doktor Plougmand appointed board member
  • Karina Harboe Laursen stepped down as board member
202515 changesmanagement 10 · ownership 3 · accounts 1 · industry 1
  • Helle Wagner Pedersen appointed chair of the board
  • Viktor Doktor Plougmand appointed board member
  • Viktor Doktor Plougmand appointed director
  • Karina Harboe Laursen appointed board member
  • Søren Bjerg Søgaard stepped down as board member
  • Jørgen Laursen stepped down as board member
  • Jørgen Laursen stepped down as director
  • BLR ApS registered as owner (100%)
  • 3 Space Holding ApS is no longer registered as owner
  • Wellander Holding ApS is no longer registered as owner
  • Karina Harboe Laursen stepped down as chair of the board
  • Søren Bjerg Søgaard appointed board member
  • Hannes Gunnar Carl Wellander stepped down as board member
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
202215 changesownership 3 · name 1 · capital 1 · management 8 · industry 1 · accounts 1
  • 3 Space Holding ApS registered as owner (90%)
  • Wellander Holding ApS registered as owner (10%)
  • Name changed from Strøm Invest Hellerup A/S to Strøm Retail A/S
  • Share capital changed from 3,000,000 DKK to 1,600,000 DKK
  • Jørgen Laursen appointed board member
  • Karina Harboe Laursen appointed chair of the board
  • Jørgen Laursen appointed director
  • Hannes Gunnar Carl Wellander appointed board member
  • Karina Harboe Laursen stepped down as director
  • Søren Bjerg Søgaard stepped down as board member
  • 3 Space Holding ApS is no longer registered as owner
  • Jørgen Laursen stepped down as chair of the board
  • Karina Harboe Laursen stepped down as board member
  • Industry changed to Retail sale of clothing (477110)
  • Annual report for 2021 published
20212 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Strandvejen 169A, st, 2900 Hellerup
20207 changesname 1 · management 6
  • Name changed from DANFRUGT INVEST A/S to Strøm Invest Hellerup A/S
  • Jørgen Laursen appointed chair of the board
  • Karina Harboe Laursen appointed director
  • Søren Bjerg Søgaard appointed board member
  • Bernhard Griese stepped down as board member
  • Bernhard Griese stepped down as director
  • Jørgen Laursen stepped down as board member
20172 changesmanagement 2
  • Jørgen Laursen appointed board member
  • Anders Nielsen stepped down as chair of the board
20162 changesownership 2
  • 3 Space Holding ApS registered as owner (100%)
  • KHL ApS is no longer registered as owner
20151 changeaddress 1
  • Moved to Strandvejen 102C, 2900 Hellerup
20111 changeownership 1
  • KHL ApS registered as owner (100%)
20088 changescapital 1 · management 6 · founded 1
  • Share capital changed from 1,200,000 DKK to 3,000,000 DKK
  • Karina Harboe Laursen appointed board member
  • Jørgen Laursen stepped down as board member
  • Registered as DANFRUGT INVEST A/S
  • Anders Nielsen appointed chair of the board
  • Bernhard Griese appointed board member
  • Jørgen Laursen appointed board member
  • Bernhard Griese appointed director

Related companies

Same industry in Gentofte

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction