Apeer Beauty ApS
Private limited companyCVR 41845821KoldingActive
Apeer Beauty ApS is a private limited company, based in Kolding, active in wholesale of perfume and cosmetics, founded in 2020. Equity was negative at the end of 2025 (−DKK 4.9m). The company made a loss in both 2024 and 2025, most recently DKK 6m.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 4.2m to DKK 6m (2024 → 2025).
- Equity turned negative: −DKK 4.9m (2024 → 2025).
Management and owners, last 24 months
- New owners registered: Foged Holding ApS (11/07/2025) and FBHolding ApS (11/07/2025).
- No longer registered as owner: Foged Holding ApS (10/07/2025) and NIF Holding ApS (28/02/2026).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 559 | −1,324 | −2,357 | −2,879 | −22.1% |
| Operating profit (EBIT) | −302 | −3,411 | −4,799 | −5,192 | −8.2% |
| Profit before tax | −307 | −3,587 | −5,383 | −5,641 | −4.8% |
| Net profit | −307 | −2,733 | −4,206 | −6,039 | −43.6% |
| Total assets | 181 | 4,636 | 9,605 | 6,868 | −28.5% |
| Equity | −267 | −2,999 | 1,095 | −4,945 | −551.8% |
| Liabilities | 448 | 7,635 | 8,510 | 11,813 | +38.8% |
| Cash and cash equivalents | 96 | 150 | 230 | 20 | −91.2% |
| Average number of employees | 2 | 4 | 4 | 3 | −25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 4.9m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 4 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 09/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 06/01/2025 | The company | PDFXBRL |
| 2023 | 01/01/2022 – 30/06/2023 | 10/01/2024 | The company | PDFXBRL |
| 2021 | 13/11/2020 – 31/12/2021 | 12/05/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 69,358of 69,742 Better than 1% | No. 69,160of 69,964 Better than 1% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 96of 98 Better than 2% | No. 93of 98 Better than 5% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 33,356of 33,588 Better than 1% | No. 33,061of 33,687 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 66,053of 66,379 Better than 0% | No. 65,701of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Apeer Beauty ApS−DKK 2.9m
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Apeer Beauty ApS−DKK 6m
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Apeer Beauty ApS−DKK 4.9m
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Apeer Beauty ApS3
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Emvic ApS10%
- Foged Holding ApS66.67%
- FBHolding ApS5%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Frank Foged Birkegaard | Director | 17/12/2021 |
- Founders
- Foged Holding ApS, Heimild Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lotte Brynning Holm | Director | 13/11/2020 | 17/12/2021 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsTrapholtparken 1
6000 Kolding
Kolding Municipality · Postcode 6000
Other companies at the address (1)
- Six Five Beauty Nordic ApSWholesale of perfume and cosmetics
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Apeer Beauty ApS | Trapholtparken 1, Strandhuse, 6000 Kolding | 3 | 1026468554 |
Purpose
Selskabets formål er at udøve virksomhed med handel og produktion af kosmetik produkter, herunder private label indenfor personal care samt aktiviteter i tilknytninger hertil.
The purpose is quoted from the register in Danish.
Changes year by year
30 registered events20262 changesownership 1 · accounts 1
- OwnershipNIF Holding ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
20254 changesownership 3 · accounts 1
- OwnershipFBHolding ApS registered as owner (5%)
- OwnershipFOGED HOLDING ApS registered as owner (66.67%)
- OwnershipFOGED HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
20243 changescapital 1 · ownership 1 · accounts 1
- CapitalShare capital changed from 40,000 DKK to 80,000 DKK
- OwnershipCreari ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20235 changesownership 4 · name 1
- OwnershipNIF Holding ApS registered as owner (5%)
- OwnershipCreari ApS registered as owner (10%)
- OwnershipHommelhoff Group A/S is no longer registered as owner
- OwnershipEmvic ApS registered as owner (10%)
- NameName changed from Embrace ApS to Apeer Beauty ApS
20226 changesownership 3 · accounts 1 · name 1 · industry 1
- OwnershipFOGED HOLDING ApS registered as owner (66.67%)
- OwnershipHommelhoff Group A/S registered as owner (10%)
- OwnershipFOGED HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
- NameName changed from ansvarlig.dk - FULD ONLINE SERVICE ApS to Embrace ApS
- IndustryIndustry changed to Wholesale of perfume and cosmetics (464500)
20216 changesaddress 1 · management 2 · ownership 3
- AddressMoved to Trapholtparken 1, Strandhuse, 6000 Kolding
- ManagementFrank Foged Birkegaard appointed director
- ManagementLotte Brynning Holm stepped down as director
- OwnershipFOGED HOLDING ApS registered as owner (100%)
- OwnershipHeimild Holding ApS is no longer registered as owner
- OwnershipFOGED HOLDING ApS is no longer registered as owner
20204 changesfounded 1 · management 1 · ownership 2
- FoundedRegistered as ansvarlig.dk - FULD ONLINE SERVICE ApS
- ManagementLotte Brynning Holm appointed director
- OwnershipFOGED HOLDING ApS registered as owner (50%)
- OwnershipHeimild Holding ApS registered as owner (50%)
Related companies
Same industry in Kolding
- I.c.o.n. Denmark ApS4 employees
- Lille Kanin ApS3 employees
- Six Five Beauty Nordic ApS2 employees
Same people in management
- Nicehair ApSvia Frank Foged Birkegaard
- Mos Mosh A/Svia Frank Foged Birkegaard
- Evitana A/Svia Frank Foged Birkegaard
- Q Pet ApSvia Frank Foged Birkegaard
- Lavinde Copenhagen ApSvia Frank Foged Birkegaard
- Secpro Sikring A/Svia Frank Foged Birkegaard
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.