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AP Reklamebureau ApS

Private limited companyCVR 28488726HolbækActive

AP Reklamebureau ApS is a private limited company, based in Holbæk, active in planning and design of advertising campaigns, founded in 2005. After a loss in 2024, the company made a profit of DKK 20,846 in 2025.

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Key figures · financial year 2025

Gross profitDKK 796k−14.3% vs. 2024
Net profitDKK 20,846+157.6% vs. 2024
EquityDKK 363k+6.1% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 796k.
  • Net profit went from a loss of DKK 36,192 to a profit of DKK 20,846 (2024 → 2025).
  • Equity rose 6% (2024 → 2025), to DKK 363k.

Employees

  • 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500k202020212022202320242025
EquityNet profit
Financial figures for AP Reklamebureau ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,3261,5821,3811,179928796−14.3%
Operating profit (EBIT)2775−85−33−1731+287.4%
Profit before tax−359−104−46−2825+189.4%
Net profit−145−84−26−3621+157.6%
Total assets1,7901,5921,4161,001814827+1.6%
Equity443488404378342363+6.1%
Liabilities1,3471,0931,012623472465−1.6%
Cash and cash equivalents8776003352349978−21.2%
Average number of employees3432220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for AP Reklamebureau ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202515/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/07/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202331/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202004/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 796kNo. 540 of 715
Better than 25% of the companies in the industry
EquityDKK 363kNo. 430 of 716
Better than 40% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 48,620of 69,742
Better than 30%
No. 45,483of 69,964
Better than 35%
Same industry and fewer than 20 employees634 companies in the comparison
No. 460of 633
Better than 27%
No. 357of 634
Better than 44%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 19,735of 24,791
Better than 20%
No. 21,287of 24,909
Better than 15%
All companies of type ApS66,508 companies in the comparison
No. 46,800of 66,379
Better than 29%
No. 41,408of 66,505
Better than 38%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. AP Reklamebureau ApSDKK 796k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. AP Reklamebureau ApSDKK 20,846
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. AP Reklamebureau ApSDKK 363k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. AP Reklamebureau ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Ja-la Holding ApS50%
  • Hbc af 2008 ApS33.33%
AP Reklamebureau ApS

Management

1 active registrations

Executive management

Executive management at AP Reklamebureau ApS
NameRoleAppointed
Lars Tom Hjorth ChristensenDirector16/02/2005
Founders
Lars Tom Hjorth Christensen, Jakob Schiøtt
Former management (8)
Former management at AP Reklamebureau ApS
NameRoleAppointedResigned
Jakob SchiøttDirector16/02/200531/12/2013
Lars Tom Hjorth ChristensenBoard member09/03/200523/10/2009
Jakob SchiøttBoard member09/03/200523/10/2009
Per Sønderby SimonsenBoard member09/03/200520/05/2005
Flemming Orla NielsenBoard member09/03/200503/04/2009
Mogens FlyvholmBoard member09/03/200503/04/2009
Viggo Finn ChristiansenBoard member20/05/200503/04/2009
Helle Birch ChristensenBoard member03/04/200923/10/2009

Signing rule: Selskabet tegnes af 1 direktører i forening.

Address and production units

1 active production units

Vossevænget 3
4300 Holbæk

Holbæk Municipality · Postcode 4300

Production units
Production unitAddressEmployeesP number
AP Reklamebureau ApSVossevænget 3, Tuse, 4300 Holbæk21001282603

Purpose

Selskabets formål er medie- og reklamevirksomhed samt anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to Vossevænget 3, Tuse, 4300 Holbæk
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesownership 2
  • Lars Tom Hjorth Christensen is no longer registered as owner
  • Helle Birch Christensen is no longer registered as owner
20161 changeaddress 1
  • Moved to Østerled 28A, 4300 Holbæk
20151 changename 1
  • Name changed from AKTIV PARTNER ApS to AP Reklamebureau ApS
20132 changesmanagement 1 · ownership 1
  • Jakob Schiøtt stepped down as director
  • Lars Tom Hjorth Christensen registered as owner (50%)
20097 changesmanagement 7
  • Helle Birch Christensen stepped down as board member
  • Jakob Schiøtt stepped down as board member
  • Lars Tom Hjorth Christensen stepped down as board member
  • Helle Birch Christensen appointed board member
  • Viggo Finn Christiansen stepped down as board member
  • Flemming Orla Nielsen stepped down as board member
  • Mogens Flyvholm stepped down as board member
20084 changesownership 2 · address 1 · industry 1
  • Helle Birch Christensen registered as owner (33.33%)
  • HBC AF 2008 ApS registered as owner (33.33%)
  • Moved to Bødkervej 16, 4300 Holbæk
  • Industry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
  • Moved to Bødkervej 22, 4300 Holbæk
200512 changesownership 1 · management 9 · capital 1 · founded 1
  • JA-LA HOLDING ApS registered as owner (50%)
  • Viggo Finn Christiansen appointed board member
  • Per Sønderby Simonsen stepped down as board member
  • Share capital changed from 125,000 DKK to 240,385 DKK
  • Jakob Schiøtt appointed board member
  • Flemming Orla Nielsen appointed board member
  • Mogens Flyvholm appointed board member
  • Per Sønderby Simonsen appointed board member
  • Lars Tom Hjorth Christensen appointed board member
  • Registered as AKTIV PARTNER ApS
  • Lars Tom Hjorth Christensen appointed director
  • Jakob Schiøtt appointed director

Related companies

Same industry in Holbæk

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction