CVRdatabase
Menu

All About Kids ApS

Private limited companyCVR 38773259Odense CActive

All About Kids ApS is a private limited company, based in Odense C, active in retail sale of baby and children's clothing, founded in 2017. After a loss in 2024, the company made a profit of DKK 175k in 2025. Equity grew to DKK 318k in 2025.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 1.4m+7% vs. 2024
Net profitDKK 175k+200.1% vs. 2024
EquityDKK 318k+121.8% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 1.4m.
  • Net profit went from a loss of DKK 175k to a profit of DKK 175k (2024 → 2025).
  • Equity rose 122% (2024 → 2025), to DKK 318k.

Employees

  • 2 fewer employees than a year earlier: 5 (07/2026) against 7 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for All About Kids ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,0211,3951,2951,4911,2921,383+7%
Operating profit (EBIT)10555−56−185−140285+303.9%
Profit before tax9750−79−253−224224+200.1%
Net profit7539−62−199−175175+200.1%
Total assets1,1911,7331,9011,9541,6341,655+1.3%
Equity540580517318144318+121.8%
Liabilities6511,1531,3831,6361,4901,336−10.3%
Cash and cash equivalents291444481257457−23.6%
Average number of employees2223220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (70 companies)

Annual reports

6 financial years
Annual reports for All About Kids ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202518/12/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202409/12/2024The companyPDFXBRL
202301/10/2022 – 30/09/202313/12/2023The companyPDFXBRL
202201/10/2021 – 30/09/202219/12/2022The companyPDFXBRL
202101/10/2020 – 30/09/202102/12/2021The companyPDFXBRL
202001/10/2019 – 30/09/202008/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

70 companies in the database

Comparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.

Gross profitDKK 1.4mNo. 30 of 70
Better than 58% of the companies in the industry
EquityDKK 318kNo. 43 of 70
Better than 39% of the companies in the industry
Number of employees5No. 39 of 70
Better than 45% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.

DKK 114kDKK 698kDKK 4.3mDKK 26.2mDKK 87.5mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 38,538of 69,742
Better than 45%
No. 46,744of 69,964
Better than 33%
Same industry and fewer than 20 employees58 companies in the comparison
No. 20of 58
Better than 67%
No. 34of 58
Better than 42%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 20,415of 33,588
Better than 39%
No. 22,200of 33,687
Better than 34%
All companies of type ApS66,508 companies in the comparison
No. 37,175of 66,379
Better than 44%
No. 42,694of 66,505
Better than 36%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of baby and children's clothing
Gross profit
  1. All About Kids ApSDKK 1.4m
  2. Babysam A/SDKK 160m
  3. Kids-World ApSDKK 62.7m
Net profit
  1. All About Kids ApSDKK 175k
  2. Babysam A/SDKK 15.9m
  3. Kids-World ApSDKK 17.9m
Equity
  1. All About Kids ApSDKK 318k
  2. Babysam A/SDKK 74.4m
  3. Kids-World ApSDKK 129.6m
Employees
  1. All About Kids ApS5
  2. Babysam A/S538
  3. Kids-World ApS125

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Heidi Kielstrup Ullerlund100%
All About Kids ApS

Management

1 active registrations

Executive management

Executive management at All About Kids ApS
NameRoleAppointed
Heidi Kielstrup UllerlundDirector05/07/2017
Founders
Heidi Kielstrup Ullerlund

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Mageløs 2
5000 Odense C

Odense Municipality · Postcode 5000

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
All About Kids ApSMageløs 2, 5000 Odense C51022622508

Purpose

Selskabets formål er at drive virksomhed med salg af alle former for baby- og børneudstyr samt anden hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of baby and children's clothing (477120)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Mageløs 2, 5000 Odense C
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20174 changesaddress 1 · founded 1 · management 1 · ownership 1
  • Moved to Mageløs 9A, st, 5000 Odense C
  • Registered as All About Kids ApS
  • Heidi Kielstrup Ullerlund appointed director
  • Heidi Kielstrup Ullerlund registered as owner (100%)

Related companies

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction