A Good Choice ApS
Private limited companyCVR 45518086AssensActive
A Good Choice ApS is a private limited company, based in Assens, active in brokerage activities in non-specialised retail sale, founded in 2025. Equity was negative at the end of 2025 (−DKK 88,301). The company is new and has been registered for 1 years. The latest net result (2025) was a loss of DKK 108k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 2 more employees than a year earlier: 4 (07/2026) against 2 (07/2025).
Management and owners, last 24 months
- New in management: Susanne Fromm (director, 03/04/2025).
- New owners registered: Susanne Fromm (03/04/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 38 | – |
| Operating profit (EBIT) | −98 | – |
| Profit before tax | −108 | – |
| Net profit | −108 | – |
| Total assets | 73 | – |
| Equity | −88 | – |
| Liabilities | 162 | – |
| Cash and cash equivalents | 73 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 88,301 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 03/04/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
46 companies in the databaseComparison with the other companies in brokerage activities in non-specialised retail sale based on the latest financial year.
Industry median: gross profit DKK 789k, net profit −DKK 19,028, equity DKK 113k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,046of 69,742 Better than 11% | No. 62,146of 69,964 Better than 11% |
| Same industry and fewer than 20 employees41 companies in the comparison | No. 39of 41 Better than 5% | No. 25of 41 Better than 40% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 14,732of 16,614 Better than 11% | No. 13,943of 16,661 Better than 16% |
| All companies of type ApS66,508 companies in the comparison | No. 59,644of 66,379 Better than 10% | No. 58,493of 66,505 Better than 12% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Brokerage activities in non-specialised retail sale- A Good Choice ApSDKK 38,476
- Vend Marketplaces ApSDKK 229.6m
- Kirppu Danmark ApSDKK 43.9m
- A Good Choice ApS−DKK 108k
- Vend Marketplaces ApSDKK 70.1m
- Kirppu Danmark ApSDKK 3.6m
- A Good Choice ApS−DKK 88,301
- Vend Marketplaces ApSDKK 104.3m
- Kirppu Danmark ApSDKK 11m
- A Good Choice ApS4
- Vend Marketplaces ApS149
- Kirppu Danmark ApS494
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Susanne Fromm100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Susanne Fromm | Director | 03/04/2025 |
- Founders
- Susanne Fromm
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsØstergade 5
5610 Assens
Assens Municipality · Postcode 5610
Other companies at the address (2)
- Nybolig Assens ApSReal estate agencies
- Imagewear ApSWholesale of textiles
| Production unit | Address | Employees | P number |
|---|---|---|---|
| A Good Choice ApS | Østergade 5, 5610 Assens | 3 | 1031220986 |
Purpose
Selskabets formål er at drive detailhandel samt formidle ydelser, der styrker den grønne omstilling eller hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
4 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as A Good Choice ApS
- ManagementSusanne Fromm appointed director
- OwnershipSusanne Fromm registered as owner (100%)
Related companies
Same people in management
- Interacoustics A/Svia Susanne Fromm
Largest in the industry
- Vend Marketplaces ApSDKK 229.6m
- Kirppu Danmark ApSDKK 43.9m
- Smilo ApSDKK 5.7m
- Lidkøb ApSDKK 5.4m
- Gilleleje Auktioner ApSDKK 2.3m
- Dan Sloth, 983 Løvvangcentret ApSDKK 2.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.