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Smilo ApS

Private limited companyCVR 37057312København KActive

Smilo ApS is a private limited company, based in København K, active in brokerage activities in non-specialised retail sale, founded in 2015. Net profit fell 14% from 2024 to 2025, ending at DKK 1.6m. Measured by gross profit, it ranks no. 3 of 46 companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 5.7m+6.6% vs. 2024
Net profitDKK 1.6m−13.5% vs. 2024
EquityDKK 2m+4.2% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 5.7m.
  • Net profit fell 14% (2024 → 2025), to DKK 1.6m.
  • Equity rose 4% (2024 → 2025), to DKK 2m.

Management and owners, last 24 months

  • New owners registered: Weirsøe Holding ApS (24/02/2025) and Z.F.L. Holding ApS (24/02/2025).
  • No longer registered as owner: Weirsøe & Legarth Holding ApS (24/02/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Brokerage activities in non-specialised retail sale (479100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
EquityNet profit
Financial figures for Smilo ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,1122,5923,1683,0135,3505,705+6.6%
Operating profit (EBIT)3841,7561,5315312,2872,026−11.4%
Profit before tax3621,7121,4525232,3472,034−13.3%
Net profit2811,3351,1343761,8281,581−13.5%
Total assets1,7283,4524,6685,0464,1714,347+4.2%
Equity7692,1043,2383,6151,9432,024+4.2%
Liabilities9601,3481,4301,4322,2282,323+4.2%
Cash and cash equivalents1,4863,1004,4964,6093,2584,180+28.3%
Average number of employees223479+28.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (46 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Smilo ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202515/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202319/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202106/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202002/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

46 companies in the database

Comparison with the other companies in brokerage activities in non-specialised retail sale based on the latest financial year.

Gross profitDKK 5.7mNo. 3 of 46
Better than 96% of the companies in the industry
EquityDKK 2mNo. 4 of 46
Better than 93% of the companies in the industry
Number of employees6No. 5 of 46
Better than 91% of the companies in the industry

Industry median: gross profit DKK 789k, net profit −DKK 19,028, equity DKK 113k, 3 employees.

DKK 100kDKK 692kDKK 4.8mDKK 33.2mDKK 120.5mHere
Distribution of gross profit for 44 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,397of 69,742
Better than 84%
No. 24,195of 69,964
Better than 65%
Same industry and fewer than 20 employees41 companies in the comparison
No. 1of 41
Better than 100%
No. 2of 41
Better than 98%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,679of 33,588
Better than 77%
No. 10,760of 33,687
Better than 68%
All companies of type ApS66,508 companies in the comparison
No. 11,993of 66,379
Better than 82%
No. 20,356of 66,505
Better than 69%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Brokerage activities in non-specialised retail sale
Gross profit
  1. Smilo ApSDKK 5.7m
  2. Vend Marketplaces ApSDKK 229.6m
  3. Kirppu Danmark ApSDKK 43.9m
Net profit
  1. Smilo ApSDKK 1.6m
  2. Vend Marketplaces ApSDKK 70.1m
  3. Kirppu Danmark ApSDKK 3.6m
Equity
  1. Smilo ApSDKK 2m
  2. Vend Marketplaces ApSDKK 104.3m
  3. Kirppu Danmark ApSDKK 11m
Employees
  1. Smilo ApS6
  2. Vend Marketplaces ApS149
  3. Kirppu Danmark ApS494

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Weirsøe Holding ApS50%
  • Z.F.L. Holding ApS50%
Smilo ApS

Management

2 active registrations

Executive management

Executive management at Smilo ApS
NameRoleAppointed
Sebastian Klitgaard WeirsøeDirector01/09/2015
Zacharias Frederiksen LegarthDirector01/09/2015
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Weirsøe & Legarth Holding ApS

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Overgaden Neden Vandet 9C
1414 København K

København Municipality · Postcode 1414

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Smilo ApSOvergaden Neden Vandet 9C, 3, 1414 København K71020696598

Purpose

Selskabets formål er at drive detailhandel med andre varer i.a.n. via internet og hovedbranche 47.91.19. Som bi branche 47.82.00 Branchen beskæftiger sig med salg af stof, beklædning og sko, som ikke foregår fra butikker, via postordre eller internet, til privatpersoner. Selskabet kan efter direktionens beslutning drive anden virksomhed, der står i naturlig forbindelse med det nævnte hoved- og bi formål.

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20255 changesaccounts 1 · ownership 3 · industry 1
  • Annual report for 2024 published
  • Weirsøe Holding ApS registered as owner (50%)
  • Z.F.L. Holding ApS registered as owner (50%)
  • WEIRSØE & LEGARTH HOLDING APS is no longer registered as owner
  • Industry changed to Brokerage activities in non-specialised retail sale (479100)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changename 1
  • Name changed from Studietrøje ApS to Smilo ApS
20161 changeaddress 1
  • Moved to Overgaden Neden Vandet 9C, 3, 1414 København K
20156 changesindustry 1 · address 1 · founded 1 · management 2 · ownership 1
  • Industry changed to Detailhandel med andre varer i.a.n. via internet (479119)
  • Moved to Toldbodgade 35, 3. TH, 1253 København K
  • Registered as Studietrøje ApS
  • Sebastian Klitgaard Weirsøe appointed director
  • Zacharias Frederiksen Legarth appointed director
  • WEIRSØE & LEGARTH HOLDING APS registered as owner (100%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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