WW Ads International ApS

Private limited companyCVR 39773546København ØActive

WW Ads International ApS is a private limited company, based in København Ø, active in computer programming activities, founded in 2018. After a loss in 2024, the company made a profit of DKK 1,348 in 2025.

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Key figures · financial year 2025

RevenueDKK 18,547−90.3% vs. 2024
Net profitDKK 1,348+101% vs. 2024
EquityDKK 13,751+10.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 90% (2024 → 2025), to DKK 18,547.
  • Revenue fell 90% (2024 → 2025), to DKK 18,547.
  • Net profit went from a loss of DKK 142k to a profit of DKK 1,348 (2024 → 2025).
  • Equity rose 11% (2024 → 2025), to DKK 13,751.

Management and owners, last 24 months

  • New owners registered: Msl International Holding ApS (12/08/2025).
  • No longer registered as owner: Msl International Holding ApS (11/08/2025) and LKM International Holding IVS (01/01/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150k202020212022202320242025
EquityNet profit
Financial figures for WW Ads International ApS
202020212022202320242025Change
Revenue24331821439019119−90.3%
Gross profit––21439019119−90.3%
Operating profit (EBIT)527−6661−1401+100.9%
Profit before tax––−6761−1401+100.9%
Net profit394−6761−1421+101%
Total assets2422101051969333−64.9%
Equity156160931541214+10.9%
Liabilities–5012428019−76.6%
Cash and cash equivalents242165991928510−88.4%
Average number of employees022220−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Annual reports

6 financial years
Annual reports for WW Ads International ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202309/07/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202216/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202103/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202030/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112201/2103/2104/2105/2106/2107/2108/2109/2101/2202/2203/2206/2203/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2405/2406/2407/2408/2409/2411/2412/24
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 18,547No. 1461 of 1,656
Better than 12% of the companies in the industry
EquityDKK 13,751No. 1322 of 1,661
Better than 20% of the companies in the industry
Number of employees2No. 1547 of 1,661
Better than 7% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6m
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,373of 69,742
Better than 11%
No. 59,348of 69,964
Better than 15%
Same industry and fewer than 20 employees1,365 companies in the comparison
No. 1,182of 1,363
Better than 13%
No. 1,064of 1,365
Better than 22%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,821of 33,588
Better than 8%
No. 28,064of 33,687
Better than 17%
All companies of type ApS66,508 companies in the comparison
No. 59,948of 66,379
Better than 10%
No. 55,645of 66,505
Better than 16%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. WW Ads International ApSDKK 18,547
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. WW Ads International ApSDKK 1,348
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. WW Ads International ApSDKK 13,751
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. WW Ads International ApS2
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Msl International Holding ApS100%
WW Ads International ApS

Management

2 active registrations

Executive management

Executive management at WW Ads International ApS
NameRoleAppointed
Martin Sibast LaugesenDirector10/08/2018

Board of directors

Board of directors at WW Ads International ApS
NameRoleAppointed
Lars Kamp MortensenChair of the board10/08/2018
Founders
Msl International Holding ApS, LKM International Holding IVS

Signing rule: Selskabet tegnes af en direktør eller af et bestyrelsesmedlem

Address and production units

1 active production units

Livjægergade 39
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unitAddressEmployeesP number
WW Ads International ApSLivjægergade 39, st, 2100 København Ø21023853090

Purpose

Selskabets formål er at drive virksomhed med salg af webbaserede annoncer og abonnements ordninger, investering i og drift af webbaserede IT løsninger og hermed forbundet virksomhed, samt at forvalte den til en hver tid forekommende egenkapital ved investering i værdipapirer, kapitalandele og projekter af en hver art.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesownership 3 · accounts 1
  • MSL INTERNATIONAL HOLDING ApS registered as owner (100%)
  • MSL INTERNATIONAL HOLDING ApS is no longer registered as owner
  • Annual report for 2024 published
  • LKM International Holding IVS is no longer registered as owner
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20187 changesname 1 · capital 1 · founded 1 · management 2 · ownership 2
  • Name changed from WW Ads International IVS to WW Ads International ApS
  • Share capital changed from 2,000 DKK to 50,000 DKK
  • Registered as WW Ads International IVS
  • Lars Kamp Mortensen appointed chair of the board
  • Martin Sibast Laugesen appointed director
  • MSL INTERNATIONAL HOLDING ApS registered as owner (50%)
  • LKM International Holding IVS registered as owner (50%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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