WineFamly ApS

Private limited companyCVR 38038788HolstebroActive

WineFamly ApS is a private limited company, based in Holstebro, active in retail sale of beverages, founded in 2016. Equity was negative at the end of 2025 (−DKK 11m). The company made a loss in both 2024 and 2025, most recently DKK 278k. 3 other companies in the database are registered at the same address.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 725k+153.7% vs. 2024

Net profit−DKK 278k+90.4% vs. 2024

Equity−DKK 11m−2.6% vs. 2024

Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

The loss got smaller: from DKK 2.9m to DKK 278k (2024 → 2025).

Employees

7 fewer employees than a year earlier: 3 (12/2022) against 10 (12/2021).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for WineFamly ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	−5,849	−1,224	297	−3,760	−1,349	725	+153.7%
Operating profit (EBIT)	−13,909	−8,678	−5,242	−6,234	−2,220	466	+121%
Profit before tax	−14,172	−9,950	−5,642	−6,236	−2,900	−278	+90.4%
Net profit	−13,748	−9,485	−5,798	−6,301	−2,900	−278	+90.4%
Total assets	10,544	6,197	2,275	1,438	367	153	−58.2%
Equity	−7,571	−12,787	−1,511	−7,812	−10,712	−10,990	−2.6%
Liabilities	18,115	18,983	3,786	9,250	11,079	11,143	+0.6%
Cash and cash equivalents	6,426	2,762	36	75	25	15	−41%
Average number of employees	12	10	7	2	0	0	–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (187 companies)

Gross profitMedian, the industry (187 companies)

Signals from the financial statements

calculated from the 2025 figures

Negative equity
Equity was −DKK 11m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for WineFamly ApS
Financial year	Period	Published	Figures for	Documents
2025	01/07/2024 – 30/06/2025	20/12/2025	The company	PDF not statedXBRL
2024	01/07/2023 – 30/06/2024	27/12/2024	The company	PDF XBRL
2023	01/07/2022 – 30/06/2023	12/01/2024	The company	PDF XBRL
2022	01/07/2021 – 30/06/2022	17/01/2023	The company	PDF XBRL
2021	01/07/2020 – 30/06/2021	14/12/2021	The company	PDF XBRL
2020	01/07/2019 – 30/06/2020	14/12/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

187 companies in the database

Comparison with the other companies in retail sale of beverages based on the latest financial year.

Gross profitDKK 725kNo. 104 of 187

Better than 45% of the companies in the industry

Equity−DKK 11mNo. 187 of 187

Better than 0% of the companies in the industry

Number of employees3No. 178 of 187

Better than 5% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 33,792, equity DKK 408k, 2 employees.

Distribution of gross profit for 169 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 49,949of 69,742 Better than 28%	No. 69,621of 69,964 Better than 0%
Same industry and fewer than 20 employees177 companies in the comparison	No. 94of 177 Better than 47%	No. 177of 177 Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 25,720of 33,588 Better than 23%	No. 33,384of 33,687 Better than 1%
All companies of type ApS66,508 companies in the comparison	No. 48,069of 66,379 Better than 28%	No. 66,164of 66,505 Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of beverages

Gross profit

WineFamly ApSDKK 725k
Trendhim Group ApSDKK 51.7m
Supervin, Hjørring A/SDKK 26.4m

Net profit

WineFamly ApS−DKK 278k
Trendhim Group ApS−DKK 28.2m
Supervin, Hjørring A/SDKK 6.4m

Equity

WineFamly ApS−DKK 11m
Trendhim Group ApS−DKK 229k
Supervin, Hjørring A/SDKK 30.3m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Kyvee A/S100%

WineFamly ApS

Management

1 active registrations

Executive management

Executive management at WineFamly ApS
Name	Role	Appointed
Peter Gottlieb Hølmkær Pedersen	CEO	01/03/2024

Auditor: Deloitte Statsautoriseret Revisionspartnerselskab
Founders: Rasmus Hedelund Jensen, Vildmedvin ApS

Former management (5)

Former management at WineFamly ApS
Name	Role	Appointed	Resigned
Thomas Sejer Pedersen	Director	19/09/2016	31/10/2023
Thomas Sejer Pedersen	Chair of the board	18/05/2017	14/12/2022
Rasmus Hedelund Jensen	Board member	18/05/2017	14/12/2022
Morten Qvist Strunge	Board member	18/05/2017	14/12/2022
Thomas Pedersen	Director	01/11/2023	01/03/2024

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Nybovej 34
7500 Holstebro

Holstebro Municipality · Postcode 7500

Other companies at the address (3)

Østermark Entreprenørforretning A/SConstruction of buildings
Østermark Grouting A/SOther specialised construction activities n.e.c.
Y-MatTec A/SManufacture of mortars

Production units
Production unit	Address	Industry	Employees	P number
WineFamly ApS	Nybovej 34, 7500 Holstebro	Retail sale of beverages	3	1021784261

Purpose

Selskabets formål er at udøve virksomhed med handel med vin.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events

102016

122017

102018

02019

12020

82021

72022

32023

42024

12025

20251 changeaccounts 1

20/12AccountsAnnual report for 2025 published

20244 changesaccounts 2 · management 2

27/12AccountsAnnual report for 2024 published
01/03ManagementPeter Gottlieb Hølmkær Pedersen appointed ceo
01/03ManagementThomas Pedersen stepped down as director
12/01AccountsAnnual report for 2023 published

20233 changesmanagement 2 · accounts 1

01/11ManagementThomas Pedersen appointed director
31/10ManagementThomas Sejer Pedersen stepped down as director
17/01AccountsAnnual report for 2022 published

20227 changesmanagement 3 · ownership 4

14/12ManagementThomas Sejer Pedersen stepped down as chair of the board
14/12ManagementRasmus Hedelund Jensen stepped down as board member
14/12ManagementMorten Qvist Strunge stepped down as board member
16/03OwnershipKyvee A/S registered as owner (100%)
15/03OwnershipKyvee A/S is no longer registered as owner
03/02OwnershipINVESTRU ApS is no longer registered as owner
03/02OwnershipK.L. INVEST Holding ApS is no longer registered as owner

20218 changescapital 3 · accounts 1 · ownership 4

20/12CapitalShare capital changed from 283,914 DKK to 348,347 DKK
14/12AccountsAnnual report for 2021 published
01/11CapitalShare capital changed from 280,349 DKK to 283,914 DKK
07/05OwnershipKyvee A/S registered as owner (90%)
07/05OwnershipBrightfolk A/S is no longer registered as owner
07/05OwnershipVILDMEDVIN ApS is no longer registered as owner
07/05OwnershipFestivus ApS is no longer registered as owner
10/02CapitalShare capital changed from 264,896 DKK to 280,349 DKK

20201 changeaccounts 1

14/12AccountsAnnual report for 2020 published

201810 changescapital 2 · ownership 8

26/06CapitalShare capital changed from 196,199 DKK to 264,896 DKK
26/06OwnershipBrightfolk A/S registered as owner (25%)
26/06OwnershipVILDMEDVIN ApS registered as owner (25%)
26/06OwnershipINVESTRU ApS registered as owner (15%)
26/06OwnershipRasmus Hedelund Jensen is no longer registered as owner
25/06OwnershipINVESTRU ApS is no longer registered as owner
25/06OwnershipVILDMEDVIN ApS is no longer registered as owner
19/06CapitalShare capital changed from 154,971 DKK to 196,199 DKK
19/06OwnershipK.L. INVEST Holding ApS registered as owner (5%)
18/06OwnershipK.L. INVEST Holding ApS is no longer registered as owner

201712 changescapital 3 · ownership 5 · address 1 · management 3

15/10CapitalShare capital changed from 131,579 DKK to 154,971 DKK
15/10OwnershipFestivus ApS registered as owner (5%)
15/10OwnershipThomas Herman is no longer registered as owner
08/10OwnershipK.L. INVEST Holding ApS registered as owner (5%)
21/08AddressMoved to Nybovej 34, 7500 Holstebro
18/05CapitalShare capital changed from 106,579 DKK to 131,579 DKK
18/05ManagementThomas Sejer Pedersen appointed chair of the board
18/05ManagementRasmus Hedelund Jensen appointed board member
18/05ManagementMorten Qvist Strunge appointed board member
18/05OwnershipINVESTRU ApS registered as owner (20%)
18/01CapitalShare capital changed from 100,000 DKK to 106,579 DKK
18/01OwnershipThomas Herman registered as owner (5%)

201610 changescapital 1 · industry 1 · founded 1 · management 1 · ownership 6

15/12CapitalShare capital changed from 50,000 DKK to 100,000 DKK
01/12IndustryIndustry changed to Retail sale of beverages (472500)
19/09FoundedRegistered as WineFamly ApS
19/09ManagementThomas Sejer Pedersen appointed director
19/09OwnershipThomas Sejer Pedersen registered as owner (25%)
19/09OwnershipThomas Sejer Pedersen is no longer registered as owner
19/09OwnershipVILDMEDVIN ApS registered as owner (50%)
19/09OwnershipPeter Gottlieb Hølmkær Pedersen registered as owner (25%)
19/09OwnershipPeter Gottlieb Hølmkær Pedersen is no longer registered as owner
19/09OwnershipRasmus Hedelund Jensen registered as owner (5%)

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Same people in management

TDC Telco ApSvia Morten Qvist Strunge
S360 A/Svia Morten Qvist Strunge
Onomondo ApSvia Rasmus Hedelund Jensen
Podimo ApSvia Morten Qvist Strunge
Mcb A/Svia Thomas Sejer Pedersen
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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVR Report a correction