Willys bar ApS
Private limited companyCVR 42984566RødekroActive
Willys bar ApS is a private limited company, based in Rødekro, active in serving of alcoholic beverages, founded in 2022. The company went from a profit in 2024 to a loss of DKK 3,057 in 2025. Equity fell to DKK 10,845 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 7% (2024 → 2025), to DKK 840k.
- Net profit went from a profit of DKK 9,416 to a loss of DKK 3,057 (2024 → 2025).
- Equity fell 22% (2024 → 2025), to DKK 10,845.
Registrations, last 24 months
- 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | −4 | 327 | 783 | 840 | +7.3% |
| Operating profit (EBIT) | −4 | −32 | 9 | −3 | −133% |
| Profit before tax | −4 | −32 | 9 | −3 | −132.5% |
| Net profit | −4 | −32 | 9 | −3 | −132.5% |
| Total assets | 36 | 198 | 183 | 146 | −20.2% |
| Equity | 36 | 4 | 14 | 11 | −22% |
| Liabilities | – | 193 | 169 | 135 | −20.1% |
| Cash and cash equivalents | 36 | 66 | 47 | 10 | −78.9% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 7% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 13/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDF not statedXBRL |
| 2022 | 17/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
871 companies in the databaseComparison with the other companies in serving of alcoholic beverages based on the latest financial year.
Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 47,757of 69,742 Better than 32% | No. 59,461of 69,964 Better than 15% |
| Same industry and fewer than 20 employees703 companies in the comparison | No. 347of 702 Better than 51% | No. 420of 703 Better than 40% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 10,001of 16,614 Better than 40% | No. 12,618of 16,661 Better than 24% |
| All companies of type ApS66,508 companies in the comparison | No. 45,966of 66,379 Better than 31% | No. 55,757of 66,505 Better than 16% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Serving of alcoholic beverages- Willys bar ApSDKK 840k
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Willys bar ApS−DKK 3,057
- Old Irish Pub Denmark A/SDKK 9.4m
- Gl24 ApSDKK 5.5m
- Willys bar ApSDKK 10,845
- Old Irish Pub Denmark A/SDKK 53.1m
- Gl24 ApSDKK 19.9m
- Willys bar ApS5
- Old Irish Pub Denmark A/S258
- Gl24 ApS156
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Erik Strauss Jensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Erik Strauss Jensen | Director | 17/01/2022 |
- Founders
- Erik Strauss Jensen
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsHærvejen 30C
6230 Rødekro
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Willys bar ApS | Hærvejen 30C, 6230 Rødekro | 5 | 1027911176 |
Purpose
Selskabets formål er at drive en bodega, samt enhver virksomhed i hermed stående forbindelse.
The purpose is quoted from the register in Danish.
Changes year by year
8 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Serving of alcoholic beverages (563020)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Willys bar ApS
- ManagementErik Strauss Jensen appointed director
- OwnershipErik Strauss Jensen registered as owner (100%)
Related companies
Same industry in Aabenraa
- Gazzværket ApS49 employees
- Bar´ En Enkelt ApS9 employees
- Marley's ApS9 employees
- Koppen 2019 ApS7 employees
- Fox Sønderborg K/S6 employees
- XO & More ApS6 employees
Largest in the industry
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Proud Mary ApSDKK 38.9m
- Lkg Night ApSDKK 20.5m
- Hive ApSDKK 15m
- Brus ApSDKK 14.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.