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Williams Rejser ApS

Private limited companyCVR 35522492HelsingørActive

Williams Rejser ApS is a private limited company, based in Helsingør, active in tour operator activities, founded in 2013. Net profit rose 206% from 2024 to 2025, ending at DKK 239k. Profit has grown three years in a row. 4 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 734k+62.4% vs. 2024
Net profitDKK 239k+206% vs. 2024
EquityDKK 2.6m+10.3% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 62% (2024 → 2025), to DKK 734k.
  • Net profit rose 206% (2024 → 2025), to DKK 239k.
  • Equity rose 10% (2024 → 2025), to DKK 2.6m.

Management and owners, last 24 months

  • New in management: Anita Palm Laursen (chair of the board, 01/12/2024).

Registrations, last 24 months

  • 16/02/2026: Merger registered in CVR
  • 01/01/2025: Industry changed to Tour operator activities (791200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Williams Rejser ApS
202020212022202320242025Change
Revenue1,832711,7602,2112,642not stated–
Gross profit−14617257549452734+62.4%
Operating profit (EBIT)−193–3476−33274+937.2%
Profit before tax−308141−12968107305+185.9%
Net profit−308160−1024378239+206%
Total assets6241,1948853,5393,8304,142+8.1%
Equity−178−17−1202,2472,3252,564+10.3%
Liabilities8021,2111,0051,2931,5051,578+4.8%
Cash and cash equivalents4445483281531648+22%
Average number of employees111112+100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures. Gross profit can exceed revenue when the company has other operating income or is a financial company.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (133 companies)

Annual reports

6 financial years
Annual reports for Williams Rejser ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202525/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202419/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202304/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202222/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202107/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202003/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

133 companies in the database

Comparison with the other companies in tour operator activities based on the latest financial year.

Gross profitDKK 734kNo. 101 of 133
Better than 24% of the companies in the industry
EquityDKK 2.6mNo. 59 of 133
Better than 56% of the companies in the industry
Number of employees4No. 88 of 133
Better than 34% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 488k, equity DKK 1.8m, 4 employees.

DKK 100kDKK 709kDKK 5mDKK 35.7mDKK 131.7mHere
Distribution of gross profit for 125 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 49,777of 69,742
Better than 29%
No. 21,214of 69,964
Better than 70%
Same industry and fewer than 20 employees105 companies in the comparison
No. 74of 105
Better than 30%
No. 34of 105
Better than 68%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 25,640of 33,588
Better than 24%
No. 9,318of 33,687
Better than 72%
All companies of type ApS66,508 companies in the comparison
No. 47,902of 66,379
Better than 28%
No. 17,578of 66,505
Better than 74%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Tour operator activities
Gross profit
  1. Williams Rejser ApSDKK 734k
  2. A/S af 3.juni 1986DKK 253m
  3. Vos ApSDKK 136.8m
Net profit
  1. Williams Rejser ApSDKK 239k
  2. A/S af 3.juni 1986DKK 79m
  3. Vos ApSDKK 64.7m
Equity
  1. Williams Rejser ApSDKK 2.6m
  2. A/S af 3.juni 1986DKK 1bn
  3. Vos ApSDKK 64.9m
Employees
  1. Williams Rejser ApS4
  2. A/S af 3.juni 19869
  3. Vos ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Williams ApS100%
Williams Rejser ApS

Management

2 active registrations

Executive management

Executive management at Williams Rejser ApS
NameRoleAppointed
Finn WilliamsDirector29/10/2013

Board of directors

Board of directors at Williams Rejser ApS
NameRoleAppointed
Anita Palm LaursenChair of the board01/12/2024
Founders
Williams ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Klostermosevej 140
3000 Helsingør

Helsingør Municipality · Postcode 3000

Other companies at the address (4)

Production units
Production unitAddressEmployeesP number
WILLIAMS REJSER ApSKlostermosevej 140, 3000 Helsingør41018858483

Purpose

Selskabets formål er rejsebureauvirksomhed og anden i forbindelse hermed beslægtet aktivitet.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changemerger 1
  • Merger registered in CVR
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Tour operator activities (791200)
20242 changesaccounts 1 · management 1
  • Annual report for 2024 published
  • Anita Palm Laursen appointed chair of the board
20233 changesaccounts 1 · capital 1 · merger 1
  • Annual report for 2023 published
  • Share capital changed from 80,000 DKK to 90,000 DKK
  • Merger registered in CVR
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Klostermosevej 140, 3000 Helsingør
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Klostermosevej 140, 3000 Helsingør
20161 changeaddress 1
  • Moved to Klostermosevej 140, 3000 Helsingør
20133 changesfounded 1 · management 1 · ownership 1
  • Registered as WILLIAMS REJSER ApS
  • Finn Williams appointed director
  • WILLIAMS ApS registered as owner (100%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction