Will Agency ApS
Private limited companyCVR 40519122Odense CActive
Will Agency ApS is a private limited company, based in Odense C, active in book publishing, founded in 2019. Equity was negative at the end of 2025 (−DKK 7,406). The company went from a profit in 2024 to a loss of DKK 8,507 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a profit of DKK 0 to a loss of DKK 8,507 (2024 → 2025).
- Equity turned negative: −DKK 7,406 (2024 → 2025).
Management and owners, last 24 months
- New in management: Anna Sophie Will (director, 26/03/2025).
- Stepped down: Christian Hjorth Andreasen (director, 26/03/2025).
- New owners registered: Anna Sophie Will (26/03/2025).
- No longer registered as owner: Christian Hjorth Andreasen (26/03/2025).
Registrations, last 24 months
- 26/03/2025: Industry changed to Book publishing (581100)
- 26/03/2025: Moved to Smedestræde 12, 5000 Odense C
- 26/03/2025: Name changed from Bearded Duck Holding ApS to Will Agency ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | – | 0 | – | 0 | 0 | 25 | – |
| Operating profit (EBIT) | 0 | 0 | – | 0 | 0 | −7 | – |
| Profit before tax | – | 0 | −0 | −10 | 0 | −7 | – |
| Net profit | 0 | 0 | −1 | −8 | 0 | −9 | – |
| Total assets | 40 | 40 | 40 | 2 | 2 | 23 | +954.2% |
| Equity | 40 | 40 | 39 | 1 | 1 | −7 | −773.3% |
| Liabilities | – | – | 1 | 1 | 1 | 27 | +2,367.3% |
| Cash and cash equivalents | 30 | 30 | 0 | 0 | – | 13 | – |
| Average number of employees | – | 0 | 0 | 0 | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 7,406 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 12/07/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 18/07/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 14/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/07/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
104 companies in the databaseComparison with the other companies in book publishing based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 91,836, equity DKK 1.4m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,262of 69,742 Better than 11% | No. 60,226of 69,964 Better than 14% |
| Same industry and fewer than 20 employees92 companies in the comparison | No. 85of 92 Better than 8% | No. 77of 92 Better than 16% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,777of 33,588 Better than 8% | No. 28,438of 33,687 Better than 16% |
| All companies of type ApS66,508 companies in the comparison | No. 59,845of 66,379 Better than 10% | No. 56,538of 66,505 Better than 15% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Book publishing- Will Agency ApSDKK 25,039
- Gyldendal A/SDKK 355.7m
- Lindhardt og Ringhof Forlag A/SDKK 316.1m
- Will Agency ApS−DKK 8,507
- Gyldendal A/SDKK 40.8m
- Lindhardt og Ringhof Forlag A/SDKK 13.1m
- Will Agency ApS−DKK 7,406
- Gyldendal A/SDKK 402.9m
- Lindhardt og Ringhof Forlag A/SDKK 216.2m
- Will Agency ApS2
- Gyldendal A/S427
- Lindhardt og Ringhof Forlag A/S321
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Anna Sophie Will100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anna Sophie Will | Director | 26/03/2025 |
- Founders
- Simon Frydensbjerg Sinding
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Simon Frydensbjerg Sinding | Director | 14/05/2019 | 27/05/2022 |
| Christian Hjorth Andreasen | Director | 27/05/2022 | 26/03/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSmedestræde 12
5000 Odense C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Will Agency ApS | Smedestræde 12, 5000 Odense C | 2 | 1024703513 |
Purpose
Selskabets formål er at formidle rettigheder til litterære værker samt udgivelse af podcast
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20258 changesaccounts 1 · name 1 · address 1 · industry 1 · management 2 · ownership 2
- AccountsAnnual report for 2024 published
- NameName changed from Bearded Duck Holding ApS to Will Agency ApS
- AddressMoved to Smedestræde 12, 5000 Odense C
- IndustryIndustry changed to Book publishing (581100)
- ManagementAnna Sophie Will appointed director
- ManagementChristian Hjorth Andreasen stepped down as director
- OwnershipAnna Sophie Will registered as owner (100%)
- OwnershipChristian Hjorth Andreasen is no longer registered as owner
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Kochsgade 31D, 2, 5000 Odense C
- AccountsAnnual report for 2022 published
20226 changesaccounts 1 · address 1 · management 2 · ownership 2
- AccountsAnnual report for 2021 published
- AddressMoved to Kochsgade 31D, 2, 5000 Odense C
- ManagementChristian Hjorth Andreasen appointed director
- ManagementSimon Frydensbjerg Sinding stepped down as director
- OwnershipChristian Hjorth Andreasen registered as owner (100%)
- OwnershipSimon Frydensbjerg Sinding is no longer registered as owner
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20193 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Bearded Duck Holding ApS
- ManagementSimon Frydensbjerg Sinding appointed director
- OwnershipSimon Frydensbjerg Sinding registered as owner (100%)
Related companies
Same industry in Odense
- Ordbogen A/S59 employees
- Swann A/S19 employees
- Forlaget Hedwig ApS10 employees
- Forlaget Falco ApS3 employees
- Meloni ApS2 employees
Same people in management
- Forlaget Falco ApSvia Anna Sophie Will
Largest in the industry
- Gyldendal A/SDKK 355.7m
- Lindhardt og Ringhof Forlag A/SDKK 316.1m
- Ordbogen A/SDKK 71.3m
- Dafolo A/SDKK 51.4m
- BibMedia A/SDKK 37.1m
- Bookboon ApSDKK 30.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.