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Why Agency ApS

Private limited companyCVR 35829253HellerupActive

Why Agency ApS is a private limited company, based in Hellerup, active in accounting, bookkeeping and auditing; tax consultancy, founded in 2014. The company went from a profit in 2024 to a loss of DKK 267k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.1m−42.7% vs. 2024
Net profit−DKK 267k−224.1% vs. 2024
EquityDKK 3m−8.3% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 43% (2024 → 2025), to DKK 1.1m.
  • Net profit went from a profit of DKK 215k to a loss of DKK 267k (2024 → 2025).
  • Equity fell 8% (2024 → 2025), to DKK 3m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Accounting, bookkeeping and auditing; tax consultancy (692000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for Why Agency ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,3957747011,8931,9131,096−42.7%
Operating profit (EBIT)1,012535981,182248−334−235%
Profit before tax1,042517861,160242−340−240.4%
Net profit64856567872215−267−224.1%
Total assets2,8083,1034,6516,2724,5903,759−18.1%
Equity1,2882,0672,1333,0053,2212,954−8.3%
Liabilities1,5201,0362,4573,2061,370805−41.2%
Cash and cash equivalents2,4461,2758721,3671,044466−55.4%
Average number of employees110012+100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8mDKK 2m202020212022202320242025
Gross profitMedian, the industry (1,097 companies)

Annual reports

6 financial years
Annual reports for Why Agency ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202312/07/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202212/07/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202107/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223311/2107/2212/2210/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,097 companies in the database

Comparison with the other companies in accounting, bookkeeping and auditing; tax consultancy based on the latest financial year.

Gross profitDKK 1.1mNo. 625 of 1,093
Better than 43% of the companies in the industry
EquityDKK 3mNo. 175 of 1,097
Better than 84% of the companies in the industry
Number of employees2No. 501 of 1,097
Better than 54% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 135k, equity DKK 527k, 2 employees.

DKK 100kDKK 1.1mDKK 12.4mDKK 138.5mDKK 691.4mHere
Distribution of gross profit for 1,039 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 43,096of 69,742
Better than 38%
No. 19,530of 69,964
Better than 72%
Same industry and fewer than 20 employees1,001 companies in the comparison
No. 536of 1,001
Better than 47%
No. 109of 1,001
Better than 89%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 22,532of 33,588
Better than 33%
No. 8,519of 33,687
Better than 75%
All companies of type ApS66,508 companies in the comparison
No. 41,493of 66,379
Better than 37%
No. 16,024of 66,505
Better than 76%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Accounting, bookkeeping and auditing; tax consultancy
Gross profit
  1. Why Agency ApSDKK 1.1m
  2. Beierholm Godkendt RevisionspartnerselskabDKK 1.5bn
  3. KPMG P/SDKK 603.7m
Net profit
  1. Why Agency ApS−DKK 267k
  2. Beierholm Godkendt RevisionspartnerselskabDKK 1.3m
  3. KPMG P/SDKK 4m
Equity
  1. Why Agency ApSDKK 3m
  2. Beierholm Godkendt RevisionspartnerselskabDKK 70.8m
  3. KPMG P/SDKK 85.1m
Employees
  1. Why Agency ApS2
  2. Beierholm Godkendt Revisionspartnerselskab1,851
  3. KPMG P/S573

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Tall Group A/S100%
Why Agency ApS

Management

1 active registrations

Executive management

Executive management at Why Agency ApS
NameRoleAppointed
Laust Christian Holm PoulsenCEO07/04/2014
Founders
Tall Group A/S

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Ehlersvej 34
2900 Hellerup

København Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
WHY AGENCY ApSEhlersvej 34, 2900 Hellerup41019302012

Purpose

Selskabets formål er at forestå administration, konsulentvirksomhed og andre aktiviteter efter ledelsens nærmere bestemmelse.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Accounting, bookkeeping and auditing; tax consultancy (692000)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20225 changesaccounts 1 · capital 1 · ownership 2 · merger 1
  • Annual report for 2021 published
  • Share capital changed from 52,000 DKK to 60,640 DKK
  • TALL GROUP A/S registered as owner (100%)
  • Merger registered in CVR
  • TALL GROUP A/S is no longer registered as owner
20211 changeaccounts 1
  • Annual report for 2020 published
20172 changescapital 1 · merger 1
  • Share capital changed from 50,000 DKK to 52,000 DKK
  • Merger registered in CVR
20151 changename 1
  • Name changed from TALL CONSULTING ApS to WHY AGENCY ApS
20143 changesfounded 1 · management 1 · ownership 1
  • Registered as TALL CONSULTING ApS
  • Laust Christian Holm Poulsen appointed ceo
  • TALL GROUP A/S registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction