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White Avenue Group A/S

Public limited companyCVR 37628174LøsningActive

White Avenue Group A/S is a public limited company, based in Løsning, active in wholesale of perfume and cosmetics, founded in 2016. Net profit rose 90% from 2024 to 2025, ending at DKK 1.3m. Profit has grown three years in a row. Equity grew to DKK 7.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 6.3m+22.5% vs. 2024
Net profitDKK 1.3m+90.1% vs. 2024
EquityDKK 7.1m+22.3% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 22% (2024 → 2025), to DKK 6.3m.
  • Net profit rose 90% (2024 → 2025), to DKK 1.3m.
  • Equity rose 22% (2024 → 2025), to DKK 7.1m.

Management and owners, last 24 months

  • New in management: Jens Otto Rasmussen Grotkjær (board member, 20/06/2025) and Pernille Emilie Klinge (board member, 30/01/2025).
  • Stepped down: Jill Holch Misfelt (board member, 30/01/2025) and Pernille Emilie Klinge (board member, 20/06/2025).

Registrations, last 24 months

  • 26/11/2024: Moved to Lundagervej 45B, 8723 Løsning

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
EquityNet profit
Financial figures for White Avenue Group A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,7746,4745,9546,1155,1666,328+22.5%
Operating profit (EBIT)2,7802,8311,0071,4281,6231,749+7.8%
Profit before tax1,7952,2402493161,0381,744+68%
Net profit1,2141,663100726781,290+90.1%
Total assets7,19914,13518,09117,13714,62914,763+0.9%
Equity3,2684,9315,0315,1035,7817,071+22.3%
Liabilities3,9329,15113,03711,9098,7197,482−14.2%
Cash and cash equivalents26738366211130+167.4%
Average number of employees91212979+28.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for White Avenue Group A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 6.3mNo. 45 of 126
Better than 65% of the companies in the industry
EquityDKK 7.1mNo. 46 of 126
Better than 64% of the companies in the industry
Number of employees11No. 45 of 126
Better than 65% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,994of 69,742
Better than 86%
No. 11,387of 69,964
Better than 84%
Same industry and fewer than 20 employees98 companies in the comparison
No. 18of 98
Better than 82%
No. 21of 98
Better than 79%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 6,993of 33,588
Better than 79%
No. 4,778of 33,687
Better than 86%
All companies of type A/S18,025 companies in the comparison
No. 10,994of 17,786
Better than 38%
No. 10,134of 18,024
Better than 44%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. White Avenue Group A/SDKK 6.3m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. White Avenue Group A/SDKK 1.3m
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. White Avenue Group A/SDKK 7.1m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. White Avenue Group A/S11
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Martin Fisker Holding ApS100%
White Avenue Group A/S

Management

4 active registrations

Executive management

Executive management at White Avenue Group A/S
NameRoleAppointed
Martin Kirkemann FiskerDirector06/07/2018

Board of directors

Board of directors at White Avenue Group A/S
NameRoleAppointed
Leif Kirkemann JensenBoard member06/07/2018
Martin Kirkemann FiskerBoard member06/07/2018
Jens Otto Rasmussen GrotkjærBoard member20/06/2025
Founders
Martin Fisker Holding ApS
Former management (3)
Former management at White Avenue Group A/S
NameRoleAppointedResigned
Thomas Kirkemann FiskerDirector20/04/201622/02/2024
Jill Holch MisfeltBoard member06/07/201830/01/2025
Pernille Emilie KlingeBoard member30/01/202520/06/2025

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Lundagervej 45B
8723 Løsning

Hedensted Municipality · Postcode 8723

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
White Avenue Group A/SLundagervej 45B, 8723 Løsning111021354267

Purpose

Selskabets formål er at drive handel og tjenesteydelser indenfor hår- og skønhedsprodukter samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20255 changesaccounts 1 · management 4
  • Annual report for 2024 published
  • Jens Otto Rasmussen Grotkjær appointed board member
  • Pernille Emilie Klinge stepped down as board member
  • Pernille Emilie Klinge appointed board member
  • Jill Holch Misfelt stepped down as board member
20247 changesaddress 2 · accounts 1 · ownership 3 · management 1
  • Moved to Lundagervej 45B, 8723 Løsning
  • Moved to Lundagervej 45B, 8723 Løsning
  • Annual report for 2023 published
  • Martin Fisker Holding ApS registered as owner (100%)
  • Kirkemann Holding ApS is no longer registered as owner
  • Martin Fisker Holding ApS is no longer registered as owner
  • Thomas Kirkemann Fisker stepped down as director
20232 changesaddress 1 · accounts 1
  • Moved to Lundagervej 45B, 8723 Løsning
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Lundagervej 45B, 8723 Løsning
20188 changesname 1 · capital 1 · management 4 · address 2
  • Name changed from White Avenue Group IvS to White Avenue Group A/S
  • Share capital changed from 2 DKK to 500,000 DKK
  • Martin Kirkemann Fisker appointed director
  • Martin Kirkemann Fisker appointed board member
  • Leif Kirkemann Jensen appointed board member
  • Jill Holch Misfelt appointed board member
  • Moved to Lundagervej 45B, 8723 Løsning
  • Moved to Helge Nielsens Alle 7, 8723 Løsning
20164 changesfounded 1 · management 1 · ownership 2
  • Registered as White Avenue Group IvS
  • Thomas Kirkemann Fisker appointed director
  • Martin Fisker Holding ApS registered as owner (50%)
  • Kirkemann Holding ApS registered as owner (50%)

Related companies

Same industry in Hedensted

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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