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wearetrue.io ApS

Private limited companyCVR 38947362København KActive

wearetrue.io ApS is a private limited company, based in København K, active in other specialised design activities, founded in 2017. The company went from a profit in 2024 to a loss of DKK 160k in 2025. Equity fell to DKK 13,053 in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m−25% vs. 2024
Net profit−DKK 160k−223.8% vs. 2024
EquityDKK 13,053−92.5% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 25% (2024 → 2025), to DKK 1.2m.
  • Net profit went from a profit of DKK 130k to a loss of DKK 160k (2024 → 2025).
  • Equity fell 92% (2024 → 2025), to DKK 13,053.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other specialised design activities (741400)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for wearetrue.io ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,8051,7601,1401,3561,6641,248−25%
Operating profit (EBIT)−40556−27549170−206−220.9%
Profit before tax−40852−27748169−206−221.9%
Net profit−31940−21636130−160−223.8%
Total assets956527297338536310−42.3%
Equity18422484417313−92.5%
Liabilities772302289294363297−18.3%
Cash and cash equivalents12418812101224143−35.9%
Average number of employees3222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (63 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 92% from 2024 to 2025 (DKK 173k to DKK 13,053).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 4% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for wearetrue.io ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202331/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202018/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

63 companies in the database

Comparison with the other companies in other specialised design activities based on the latest financial year.

Gross profitDKK 1.2mNo. 30 of 63
Better than 53% of the companies in the industry
EquityDKK 13,053No. 48 of 63
Better than 24% of the companies in the industry
Number of employees3No. 20 of 63
Better than 69% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 37,899, equity DKK 338k, 2 employees.

DKK 100kDKK 431kDKK 1.9mDKK 8mDKK 21.1mHere
Distribution of gross profit for 54 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 40,607of 69,742
Better than 42%
No. 59,376of 69,964
Better than 15%
Same industry and fewer than 20 employees61 companies in the comparison
No. 29of 61
Better than 53%
No. 46of 61
Better than 25%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,372of 33,588
Better than 36%
No. 28,076of 33,687
Better than 17%
All companies of type ApS66,508 companies in the comparison
No. 39,125of 66,379
Better than 41%
No. 55,673of 66,505
Better than 16%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other specialised design activities
Gross profit
  1. wearetrue.io ApSDKK 1.2m
  2. Designit Denmark A/SDKK 34.3m
  3. Studio 9 Denmark A/SDKK 28.4m
Net profit
  1. wearetrue.io ApS−DKK 160k
  2. Designit Denmark A/SDKK 2m
  3. Studio 9 Denmark A/SDKK 3m
Equity
  1. wearetrue.io ApSDKK 13,053
  2. Designit Denmark A/SDKK 20.3m
  3. Studio 9 Denmark A/SDKK 11m
Employees
  1. wearetrue.io ApS3
  2. Designit Denmark A/S10
  3. Studio 9 Denmark A/S47

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • A22 Holding ApS100%
wearetrue.io ApS

Management

1 active registrations

Executive management

Executive management at wearetrue.io ApS
NameRoleAppointed
Jan LigaardDirector14/09/2017

Signing rule: Selskabet tegnes af 1 direktør

Address and production units

1 active production units

Sankt Peders Stræde 39A
1453 København K

København Municipality · Postcode 1453

Production units
Production unitAddressEmployeesP number
wearetrue.io ApSSankt Peders Stræde 39A, 4, 1453 København K31022854697

Purpose

Selskabets formål er at drive Design-, medie- og reklamevirksomhed samt dermed beslægtede virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other specialised design activities (741400)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Sankt Peders Stræde 39A, 4, 1453 København K
20181 changeaddress 1
  • Moved to Højbro Plads 10, 1200 København K
20173 changesfounded 1 · management 1 · ownership 1
  • Registered as wearetrue.io ApS
  • Jan Ligaard appointed director
  • A22 HOLDING ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction