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W.e.t. By Pot Olé ApS

Private limited companyCVR 32466052HolbækActive

W.e.t. By Pot Olé ApS is a private limited company, based in Holbæk, active in other specialised wholesale n.e.c., founded in 2009. The company went from a profit in 2025 to a loss of DKK 111k in 2026.

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Key figures · financial year 2026

Gross profitDKK 746k−15.2% vs. 2025
Net profit−DKK 111k−168% vs. 2025
EquityDKK 1.5m−6.8% vs. 2025
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 15% (2025 → 2026), to DKK 746k.
  • Net profit went from a profit of DKK 164k to a loss of DKK 111k (2025 → 2026).
  • Equity fell 7% (2025 → 2026), to DKK 1.5m.

Employees

  • 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).

Management and owners, last 24 months

  • New owners registered: Olé Invest Holding ApS (04/06/2025).
  • No longer registered as owner: Olé Invest Holding ApS (03/06/2025).

Registrations, last 24 months

  • 08/05/2025: Moved to Ahlgade 30B, 3, 4300 Holbæk
  • 01/01/2025: Industry changed to Other specialised wholesale n.e.c. (468900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202120222023202420252026
EquityNet profit
Financial figures for W.e.t. By Pot Olé ApS
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit809410349655880746−15.2%
Operating profit (EBIT)–41015−138243−144−159.2%
Profit before tax66833226−174212−140−165.9%
Net profit52024624−141164−111−168%
Total assets2,2512,4932,2872,1392,1931,959−10.7%
Equity1,4921,7381,7621,4711,6351,524−6.8%
Liabilities–755525667558435−22%
Cash and cash equivalents364614311182375263−29.8%
Average number of employees1112220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202120222023202420252026
Gross profitMedian, the industry (224 companies)

Annual reports

6 financial years
Annual reports for W.e.t. By Pot Olé ApS
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202605/10/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202521/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202407/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202319/09/2023The companyPDFXBRL
202201/07/2021 – 30/06/202229/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202120/10/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other specialised wholesale n.e.c. based on the latest financial year.

Gross profitDKK 746kNo. 179 of 224
Better than 20% of the companies in the industry
EquityDKK 1.5mNo. 146 of 224
Better than 35% of the companies in the industry
Number of employees3No. 139 of 224
Better than 38% of the companies in the industry

Industry median: gross profit DKK 3.1m, net profit DKK 439k, equity DKK 2.6m, 4 employees.

DKK 100kDKK 617kDKK 3.8mDKK 23.5mDKK 79.1mHere
Distribution of gross profit for 206 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 49,555of 69,742
Better than 29%
No. 27,941of 69,964
Better than 60%
Same industry and fewer than 20 employees195 companies in the comparison
No. 150of 195
Better than 23%
No. 119of 195
Better than 39%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 19,929of 24,791
Better than 20%
No. 16,016of 24,909
Better than 36%
All companies of type ApS66,508 companies in the comparison
No. 47,691of 66,379
Better than 28%
No. 23,922of 66,505
Better than 64%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other specialised wholesale n.e.c.
Gross profit
  1. W.e.t. By Pot Olé ApSDKK 746k
  2. L. Øland Ventilation A/SDKK 145.1m
  3. Grundfos DK A/SDKK 140.1m
Net profit
  1. W.e.t. By Pot Olé ApS−DKK 111k
  2. L. Øland Ventilation A/SDKK 17.2m
  3. Grundfos DK A/SDKK 26.9m
Equity
  1. W.e.t. By Pot Olé ApSDKK 1.5m
  2. L. Øland Ventilation A/SDKK 46m
  3. Grundfos DK A/SDKK 62m
Employees
  1. W.e.t. By Pot Olé ApS3
  2. L. Øland Ventilation A/S206
  3. Grundfos DK A/S133

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Olé Invest Holding ApS100%
W.e.t. By Pot Olé ApS

Management

1 active registrations

Executive management

Executive management at W.e.t. By Pot Olé ApS
NameRoleAppointed
Helena Juul HansenDirector11/05/2022
Founders
Anders Præstegaard Lorentzen, Tine Hansen
Former management (3)
Former management at W.e.t. By Pot Olé ApS
NameRoleAppointedResigned
Tine HansenDirector16/09/200923/11/2010
Ole Juul HansenDirector23/11/201006/05/2021
Katarina Juul BeljaevDirector06/05/202111/05/2022

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Ahlgade 30B
4300 Holbæk

Holbæk Municipality · Postcode 4300

Production units
Production unitAddressEmployeesP number
W.E.T. BY POT OLÉ ApSAhlgade 30B, 3, 4300 Holbæk31015537376

Purpose

Selskabets formål er agentur og andet blandet sortiment samt anden dermed beslægtet virskomhed.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20255 changesaccounts 1 · ownership 2 · address 1 · industry 1
  • Annual report for 2025 published
  • OLÉ INVEST HOLDING ApS registered as owner (100%)
  • OLÉ INVEST HOLDING ApS is no longer registered as owner
  • Moved to Ahlgade 30B, 3, 4300 Holbæk
  • Industry changed to Other specialised wholesale n.e.c. (468900)
20242 changesaccounts 1 · ownership 1
  • Annual report for 2024 published
  • Anders Præstegaard Lorentzen is no longer registered as owner
20231 changeaccounts 1
  • Annual report for 2023 published
20223 changesaccounts 1 · management 2
  • Annual report for 2022 published
  • Helena Juul Hansen appointed director
  • Katarina Juul Beljaev stepped down as director
20213 changesaccounts 1 · management 2
  • Annual report for 2021 published
  • Katarina Juul Beljaev appointed director
  • Ole Juul Hansen stepped down as director
20191 changeaddress 1
  • Moved to Strandmøllevej 154, 4300 Holbæk
20132 changesownership 2
  • Anders Præstegaard Lorentzen registered as owner (10%)
  • OLÉ INVEST HOLDING ApS registered as owner (90%)
20121 changename 1
  • Name changed from W.E.T. FLOWER CONCEPT ApS to W.E.T. BY POT OLÉ ApS
20103 changesmanagement 2 · industry 1
  • Ole Juul Hansen appointed director
  • Tine Hansen stepped down as director
  • Industry changed to Non-specialised wholesale trade (469000)
20092 changesfounded 1 · management 1
  • Registered as W.E.T. FLOWER CONCEPT ApS
  • Tine Hansen appointed director

Related companies

Same industry in Holbæk

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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