Vedels Choice ApS
Private limited companyCVR 40746455HelsingørActive
Vedels Choice ApS is a private limited company, based in Helsingør, active in retail sale of groceries in supermarkets and grocery stores, founded in 2019. After a loss in 2024, the company made a profit of DKK 146k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 44,947 to a profit of DKK 146k (2024 → 2025).
- Equity turned positive again: DKK 129k (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 777 | 24 | 54 | −268 | −3 | 496 | +15,534.9% |
| Operating profit (EBIT) | 109 | −28 | 2 | −327 | −54 | 189 | +447.9% |
| Profit before tax | 103 | −36 | −9 | −334 | −55 | 189 | +442.3% |
| Net profit | 80 | −7 | −45 | −262 | −45 | 146 | +425.6% |
| Total assets | 493 | 732 | 677 | 477 | 417 | 546 | +31% |
| Equity | 120 | 315 | 290 | 28 | −17 | 129 | +855.6% |
| Liabilities | 373 | 417 | 364 | 449 | 434 | 417 | −3.9% |
| Cash and cash equivalents | 151 | 304 | 344 | 129 | 42 | 169 | +302.9% |
| Average number of employees | – | 0 | 0 | 0 | 0 | 2 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 14/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 18/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/08/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 26/07/2022 | The company | PDFXBRL |
| 2020 | 12/08/2019 – 31/12/2020 | 29/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
604 companies in the databaseComparison with the other companies in retail sale of groceries in supermarkets and grocery stores based on the latest financial year.
Industry median: gross profit DKK 3.6m, net profit DKK 66,737, equity DKK 2.1m, 8 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 54,337of 69,742 Better than 22% | No. 53,446of 69,964 Better than 24% |
| Same industry and fewer than 20 employees219 companies in the comparison | No. 183of 219 Better than 17% | No. 126of 219 Better than 43% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 27,635of 33,588 Better than 18% | No. 25,461of 33,687 Better than 24% |
| All companies of type ApS66,508 companies in the comparison | No. 52,288of 66,379 Better than 21% | No. 49,591of 66,505 Better than 25% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of groceries in supermarkets and grocery stores- Vedels Choice ApSDKK 496k
- Coop Danmark A/SDKK 4.7bn
- Nemlig.com A/SDKK 465.5m
- Vedels Choice ApSDKK 146k
- Coop Danmark A/S−DKK 232m
- Nemlig.com A/S−DKK 28.1m
- Vedels Choice ApSDKK 129k
- Coop Danmark A/SDKK 1.9bn
- Nemlig.com A/SDKK 39m
- Vedels Choice ApS5
- Coop Danmark A/S14,722
- Nemlig.com A/S1,448
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mirza Juned Zafar Iqbal100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mirza Juned Zafar Iqbal | Director | 01/09/2024 |
- Founders
- Sana Iqbal
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Sana Iqbal | Director | 12/08/2019 | 01/09/2024 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsBjergegade 16A
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Vedels Choice ApS | Bjergegade 16A, 3000 Helsingør | 5 | 1024984075 |
Purpose
Selskabets formål er at udøve virksomhed som køb og salg, samt drift af virksomheder herunder restaurationsdrift, og aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of groceries in supermarkets and grocery stores (471120)
20245 changesmanagement 2 · ownership 2 · accounts 1
- ManagementMirza Juned Zafar Iqbal appointed director
- ManagementSana Iqbal stepped down as director
- OwnershipMirza Juned Zafar Iqbal registered as owner (100%)
- OwnershipSana Iqbal is no longer registered as owner
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Bjergegade 16A, 3000 Helsingør
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20194 changesstatus 1 · management 1 · ownership 1 · founded 1
- StatusStatus changed to active
- ManagementSana Iqbal appointed director
- OwnershipSana Iqbal registered as owner (100%)
- FoundedRegistered as Vedels Choice ApS
Related companies
Same industry in Helsingør
- Alleens Supermarked A/S104 employees
- Cheffelo Denmark ApS52 employees
- Købmanden Egevænget ApS21 employees
- Tikøb og Omegns Brugsforening20 employees
- Købmanden Horserød ApS14 employees
- Købmandsgården ApS10 employees
Largest in the industry
- Coop Danmark A/SDKK 4.7bn
- Nemlig.com A/SDKK 465.5m
- Pisiffik A/SDKK 280.9m
- Løvbjerg Supermarked A/SDKK 267.4m
- Aarstiderne A/SDKK 171.4m
- A/S G. Hillgaard. Nr. VorupørDKK 135.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.