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Vanillafly ApS

Private limited companyCVR 35386297TuneActive

Vanillafly ApS is a private limited company, based in Tune, active in wholesale of perfume and cosmetics, founded in 2013. The company made a loss in both 2024 and 2025, most recently DKK 965k. Equity fell to DKK 2.4m in 2025. 3 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 1.1m−3.5% vs. 2024
Net profit−DKK 965k+15.1% vs. 2024
EquityDKK 2.4m−28.9% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 1.1m.
  • The loss got smaller: from DKK 1.1m to DKK 965k (2024 → 2025).
  • Equity fell 29% (2024 → 2025), to DKK 2.4m.

Employees

  • 1 more employees than a year earlier: 4 (07/2026) against 3 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Vanillafly ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,0313,5911,9801,5541,1171,078−3.5%
Operating profit (EBIT)1,1511,139−112−491−1,117−939+16%
Profit before tax1,2101,154−163−537−1,137−965+15.1%
Net profit943898−128−575−1,137−965+15.1%
Total assets5,6996,7146,1935,8124,5563,561−21.8%
Equity5,0775,5765,0484,4733,3372,372−28.9%
Liabilities6211,1381,1451,3391,2191,190−2.4%
Cash and cash equivalents2,0192,0301,1091,9522,8012,038−27.2%
Average number of employees5444330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Vanillafly ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202204/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 1.1mNo. 101 of 126
Better than 20% of the companies in the industry
EquityDKK 2.4mNo. 66 of 126
Better than 48% of the companies in the industry
Number of employees4No. 81 of 126
Better than 36% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 43,424of 69,742
Better than 38%
No. 22,173of 69,964
Better than 68%
Same industry and fewer than 20 employees98 companies in the comparison
No. 73of 98
Better than 26%
No. 39of 98
Better than 61%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 22,697of 33,588
Better than 32%
No. 9,791of 33,687
Better than 71%
All companies of type ApS66,508 companies in the comparison
No. 41,813of 66,379
Better than 37%
No. 18,489of 66,505
Better than 72%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Vanillafly ApSDKK 1.1m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Vanillafly ApS−DKK 965k
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Vanillafly ApSDKK 2.4m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Vanillafly ApS4
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Helle Dittler Holding ApS50%
  • Merethe Ljungquist Lyck Holding ApS50%
Vanillafly ApS

Management

2 active registrations

Executive management

Executive management at Vanillafly ApS
NameRoleAppointed
Helle DittlerDirector25/06/2013
Merethe Ljungquist LyckDirector25/06/2013
Founders
Helle Dittler, Merethe Ljungquist Lyck

Signing rule: Selskabet tegnes af én direktør alene eller to direktører i fællesskab.

Address and production units

1 active production units

Roskildevej 16
4030 Tune

Greve Municipality · Postcode 4030

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
VANILLAFLY ApSRoskildevej 16, 4030 Tune41018591029

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20174 changesaddress 1 · ownership 3
  • Moved to Roskildevej 16, 4030 Tune
  • Helle Dittler Holding ApS registered as owner (50%)
  • Merethe Ljungquist Lyck Holding ApS registered as owner (50%)
  • VANILLAFLY HOLDING ApS is no longer registered as owner
20141 changeaddress 1
  • Moved to Metalgangen 9, 2690 Karlslunde
20134 changesfounded 1 · management 2 · ownership 1
  • Registered as VANILLAFLY ApS
  • Helle Dittler appointed director
  • Merethe Ljungquist Lyck appointed director
  • VANILLAFLY HOLDING ApS registered as owner (100%)

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction