USB Sales and Marketing ApS
Private limited companyCVR 37889970DragørActive
USB Sales and Marketing ApS is a private limited company, based in Dragør, active in other professional, scientific and technical activities n.e.c., founded in 2016. The company went from a profit in 2024 to a loss of DKK 29,973 in 2025. With 7 employees, the company is about 4 times larger than the industry median. Gross profit is higher than that of 93% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 7% (2024 → 2025), to DKK 23.8m.
- Net profit went from a profit of DKK 103k to a loss of DKK 29,973 (2024 → 2025).
- Equity fell 1% (2024 → 2025), to DKK 2.9m.
Management and owners, last 24 months
- New in management: Jeanette Kos Busk (ceo, 28/12/2024).
- Stepped down: Michael Bielefeldt (ceo, 28/12/2024).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 7,600 | 21,965 | 28,309 | not stated | not stated | not stated | – |
| Gross profit | 6,074 | 21,366 | 27,472 | 21,552 | 22,139 | 23,784 | +7.4% |
| Operating profit (EBIT) | −119 | 28 | 34 | −217 | 93 | −41 | −144.8% |
| Profit before tax | −139 | 1 | −1,996 | −207 | 137 | −29 | −121.1% |
| Net profit | −110 | −3 | −1,999 | −464 | 103 | −30 | −129% |
| Total assets | 7,836 | 6,569 | 3,649 | 3,835 | 4,881 | 6,205 | +27.1% |
| Equity | 5,282 | 5,279 | 3,280 | 2,816 | 2,919 | 2,889 | −1% |
| Liabilities | 2,554 | 1,290 | 368 | 1,019 | 1,962 | 3,315 | +69% |
| Cash and cash equivalents | 1,209 | 1,328 | 600 | 540 | 2,242 | 3,427 | +52.9% |
| Average number of employees | 5 | 6 | 5 | 5 | 6 | 7 | +16.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 23/03/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
310 companies in the databaseComparison with the other companies in other professional, scientific and technical activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 142k, equity DKK 1.1m, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 1,168of 69,742 Better than 98% | No. 19,801of 69,964 Better than 72% |
| Same industry and fewer than 20 employees281 companies in the comparison | No. 6of 281 Better than 98% | No. 76of 281 Better than 73% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 1,667of 33,588 Better than 95% | No. 8,653of 33,687 Better than 74% |
| All companies of type ApS66,508 companies in the comparison | No. 1,970of 66,379 Better than 97% | No. 16,281of 66,505 Better than 76% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other professional, scientific and technical activities n.e.c.- USB Sales and Marketing ApSDKK 23.8m
- Clearwater Denmark K/SDKK 251.1m
- Bureau Veritas Denmark A/SDKK 149.1m
- USB Sales and Marketing ApS−DKK 29,973
- Clearwater Denmark K/SDKK 134.2m
- Bureau Veritas Denmark A/SDKK 17.3m
- USB Sales and Marketing ApSDKK 2.9m
- Clearwater Denmark K/SDKK 76.4m
- Bureau Veritas Denmark A/SDKK 18.7m
- USB Sales and Marketing ApS7
- Clearwater Denmark K/S56
- Bureau Veritas Denmark A/S161
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- M. Bielefeldt Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jeanette Kos Busk | CEO | 28/12/2024 |
- Founders
- Old St. Croix Spirits ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Michael Bielefeldt | CEO | 22/07/2016 | 28/12/2024 |
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsA.P. Møllers Allé 9C
2791 Dragør
Dragør Municipality · Postcode 2791
Other companies at the address (8)
- Airlog Group Denmark A/SOther transportation support activities
- Osbech Cars ApSRetail sale of motor vehicles
- Din Revisor Amager ApS Godkendte revisorerAccounting, bookkeeping and auditing; tax consultancy
- Contain ApSOther specialised wholesale n.e.c.
- Little Stars ApSRetail sale of baby and children's clothing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| USB Sales and Marketing ApS | A.P. Møllers Allé 9C, 2791 Dragør | 7 | 1023724215 |
Purpose
Selskabets formål er at drive virksomhed som konsulent indenfor salg og marketing af spiritusprodukter.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20243 changesmanagement 2 · accounts 1
- ManagementJeanette Kos Busk appointed ceo
- ManagementMichael Bielefeldt stepped down as ceo
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20194 changesname 1 · capital 1 · ownership 2
- NameName changed from USB Sales and Marketing IVS to USB Sales and Marketing ApS
- CapitalShare capital changed from 2 DKK to 40,000 DKK
- OwnershipM. Bielefeldt Holding ApS registered as owner (100%)
- OwnershipOld St. Croix Spirits ApS is no longer registered as owner
20181 changeaddress 1
- AddressMoved to A.P. Møllers Allé 9C, 2791 Dragør
20163 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as USB Sales and Marketing IVS
- ManagementMichael Bielefeldt appointed ceo
- OwnershipOld St. Croix Spirits ApS registered as owner (100%)
Related companies
Same people in management
- La Bar, København ApSvia Michael Bielefeldt
- Heidi's Bier-bar ApSvia Michael Bielefeldt
- Organic-nature ApSvia Michael Bielefeldt
Largest in the industry
- Clearwater Denmark K/SDKK 251.1m
- Bureau Veritas Denmark A/SDKK 149.1m
- Zacco Denmark A/SDKK 111.2m
- AS1 Sports Nordic ApSDKK 56.2m
- Dge A/SDKK 46.9m
- Neurons Inc. ApSDKK 43.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.