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Upgradehair ApS

Private limited companyCVR 43588125Aalborg ØstActive

Upgradehair ApS is a private limited company, based in Aalborg Øst, active in wholesale of perfume and cosmetics, founded in 2022. The company made a loss in both 2024 and 2025, most recently DKK 1.1m.

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Key figures · financial year 2025

Gross profitDKK 3.1m+51.1% vs. 2024
Net profit−DKK 1.1m+39% vs. 2024
EquityDKK 171k+127.2% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 51% (2024 → 2025), to DKK 3.1m.
  • The loss got smaller: from DKK 1.8m to DKK 1.1m (2024 → 2025).
  • Equity turned positive again: DKK 171k (2024 → 2025).

Employees

  • 3 fewer employees than a year earlier: 5 (07/2026) against 8 (07/2025).

Management and owners, last 24 months

  • New in management: Gitte Flyvbjerg-Sørensen (board member, 10/09/2025), Jens Peter Rokkedal (board member, 10/09/2025) and Ole Rokkedal (director, 10/09/2025) (+1).
  • Stepped down: Jens Peter Rokkedal (director, 19/08/2025) and Gitte Flyvbjerg-Sørensen (director, 19/08/2025).
  • New owners registered: M.o.r. Holding ApS (10/09/2025), Nfc Ejendomsselskab ApS (10/09/2025) and G. Flyvbjerg Holding ApS (10/09/2025) (+1).
  • No longer registered as owner: Rokkedal Holding ApS (10/09/2025) and G. Flyvbjerg Holding ApS (09/09/2025).

Registrations, last 24 months

  • 12/09/2025: Share capital changed from 80,000 DKK to 90,000 DKK
  • 12/09/2025: Status changed to active
  • 19/08/2025: Status changed to under compulsory dissolution
  • 12/11/2024: Moved to Tarmvej 10, 9220 Aalborg Øst

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1m202320242025
EquityNet profit
Financial figures for Upgradehair ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit4,6182,0303,066+51.1%
Operating profit (EBIT)−51−1,606−772+51.9%
Profit before tax−263−1,805−1,101+39%
Net profit−263−1,805−1,101+39%
Total assets5,8265,8565,659−3.4%
Equity1,177−628171+127.2%
Liabilities4,6506,4845,488−15.4%
Cash and cash equivalents0123+1,464.5%
Average number of employees9770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Low equity ratio

    Equity makes up 3% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Upgradehair ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202422/09/2025The companyPDFXBRL
202317/10/2022 – 31/12/202312/07/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 3.1mNo. 68 of 126
Better than 46% of the companies in the industry
EquityDKK 171kNo. 101 of 126
Better than 20% of the companies in the industry
Number of employees5No. 55 of 126
Better than 57% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,157of 69,742
Better than 68%
No. 51,691of 69,964
Better than 26%
Same industry and fewer than 20 employees98 companies in the comparison
No. 40of 98
Better than 60%
No. 74of 98
Better than 25%
Companies that are founded within the last five years16,662 companies in the comparison
No. 3,863of 16,614
Better than 77%
No. 8,953of 16,661
Better than 46%
All companies of type ApS66,508 companies in the comparison
No. 21,899of 66,379
Better than 67%
No. 47,785of 66,505
Better than 28%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Upgradehair ApSDKK 3.1m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Upgradehair ApS−DKK 1.1m
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Upgradehair ApSDKK 171k
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Upgradehair ApS5
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • M.o.r. Holding ApS15%
  • Nfc Ejendomsselskab ApS15%
  • G. Flyvbjerg Holding ApS33.33%
  • JPR Holding Aalborg ApS33.33%
Upgradehair ApS

Management

4 active registrations

Executive management

Executive management at Upgradehair ApS
NameRoleAppointed
Ole RokkedalDirector10/09/2025

Board of directors

Board of directors at Upgradehair ApS
NameRoleAppointed
Gitte Flyvbjerg-SørensenBoard member10/09/2025
Jens Peter RokkedalBoard member10/09/2025
Ole RokkedalBoard member10/09/2025
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
M.o.r. Holding ApS
Former management (3)
Former management at Upgradehair ApS
NameRoleAppointedResigned
Ole RokkedalCEO17/10/202223/11/2022
Jens Peter RokkedalDirector23/11/202219/08/2025
Gitte Flyvbjerg-SørensenDirector25/05/202319/08/2025

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Tarmvej 10
9220 Aalborg Øst

Aalborg Municipality · Postcode 9220

Production units
Production unitAddressEmployeesP number
Upgradehair ApSTarmvej 10, 9220 Aalborg Øst51028675727

Purpose

Selskabets formål er at foretage markedsføring, salg og distribution af frisør- og kosmetologprodukter, inventer o.lign., samt hermed efter direktionens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202516 changesaccounts 1 · status 2 · capital 1 · management 6 · ownership 6
  • Annual report for 2024 published
  • Status changed to active
  • Share capital changed from 80,000 DKK to 90,000 DKK
  • Gitte Flyvbjerg-Sørensen appointed board member
  • Jens Peter Rokkedal appointed board member
  • Ole Rokkedal appointed director
  • Ole Rokkedal appointed board member
  • JPR Holding Aalborg ApS registered as owner (33.33%)
  • M.O.R. HOLDING ApS registered as owner (15%)
  • NFC EJENDOMSSELSKAB ApS registered as owner (15%)
  • G. Flyvbjerg Holding ApS registered as owner (33.33%)
  • ROKKEDAL HOLDING ApS is no longer registered as owner
  • G. Flyvbjerg Holding ApS is no longer registered as owner
  • Status changed to under compulsory dissolution
  • Gitte Flyvbjerg-Sørensen stepped down as director
  • Jens Peter Rokkedal stepped down as director
20242 changesaddress 1 · accounts 1
  • Moved to Tarmvej 10, 9220 Aalborg Øst
  • Annual report for 2023 published
20238 changesname 1 · capital 1 · management 1 · ownership 5
  • Name changed from Rokkedal-hair ApS to Upgradehair ApS
  • Share capital changed from 40,000 DKK to 80,000 DKK
  • Gitte Flyvbjerg-Sørensen appointed director
  • ROKKEDAL HOLDING ApS registered as owner (50%)
  • G. Flyvbjerg Holding ApS registered as owner (50%)
  • ROKKEDAL HOLDING ApS is no longer registered as owner
  • ROKKEDAL HOLDING ApS registered as owner (100%)
  • M.O.R. HOLDING ApS is no longer registered as owner
20225 changesmanagement 3 · founded 1 · ownership 1
  • Jens Peter Rokkedal appointed director
  • Ole Rokkedal stepped down as ceo
  • Registered as Rokkedal-hair ApS
  • Ole Rokkedal appointed ceo
  • M.O.R. HOLDING ApS registered as owner (100%)

Related companies

Same industry in Aalborg

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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