Ugly ApS

Private limited companyCVR 41664657Aarhus CActive

Ugly ApS is a private limited company, based in Aarhus C, active in serving of alcoholic beverages, founded in 2020. Equity was negative at the end of 2025 (−DKK 511k). After a loss in 2024, the company made a profit of DKK 191k in 2025. With 25 employees, the company is about 8 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 2.3m+92.6% vs. 2024
Net profitDKK 191k+233.2% vs. 2024
Equity−DKK 511k+27.2% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 93% (2024 → 2025), to DKK 2.3m.
  • Net profit went from a loss of DKK 143k to a profit of DKK 191k (2024 → 2025).

Employees

  • 8 more employees than a year earlier: 25 (07/2026) against 17 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)
  • 31/10/2024: Name changed from Sjovinisten ApS to Ugly ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200k20212022202320242025
EquityNet profit
Financial figures for Ugly ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit−3061,0261,0661,2062,323+92.6%
Operating profit (EBIT)−48748−232−64327+612.9%
Profit before tax−5037−274−178245+237.6%
Net profit−3916−213−143191+233.2%
Total assets1,6051,8941,8121,7812,349+31.9%
Equity−351−345−558−702−511+27.2%
Liabilities1,9562,2392,3702,4822,860+15.2%
Cash and cash equivalents2264081631531,012+560.3%
Average number of employees12335+66.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m20212022202320242025
Gross profitMedian, the industry (871 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 511k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Ugly ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202506/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202402/01/2025The companyPDFXBRL
202301/07/2022 – 30/06/202321/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202203/10/2022The companyPDFXBRL
202104/09/2020 – 30/06/202102/12/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

871 companies in the database

Comparison with the other companies in serving of alcoholic beverages based on the latest financial year.

Gross profitDKK 2.3mNo. 185 of 870
Better than 79% of the companies in the industry
Equity−DKK 511kNo. 757 of 871
Better than 13% of the companies in the industry
Number of employees25No. 171 of 871
Better than 80% of the companies in the industry

Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.

DKK 100kDKK 513kDKK 2.6mDKK 13.5mDKK 40.1mHere
Distribution of gross profit for 810 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 9,046of 9,892
Better than 9%
No. 9,285of 9,922
Better than 6%
Same industry and 20–49 employees134 companies in the comparison
No. 86of 134
Better than 36%
No. 122of 134
Better than 9%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 15,471of 33,588
Better than 54%
No. 31,139of 33,687
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 27,130of 66,379
Better than 59%
No. 62,246of 66,505
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Serving of alcoholic beverages
Gross profit
  1. Ugly ApSDKK 2.3m
  2. Old Irish Pub Denmark A/SDKK 69.1m
  3. Gl24 ApSDKK 42.3m
Net profit
  1. Ugly ApSDKK 191k
  2. Old Irish Pub Denmark A/SDKK 9.4m
  3. Gl24 ApSDKK 5.5m
Equity
  1. Ugly ApS−DKK 511k
  2. Old Irish Pub Denmark A/SDKK 53.1m
  3. Gl24 ApSDKK 19.9m
Employees
  1. Ugly ApS25
  2. Old Irish Pub Denmark A/S258
  3. Gl24 ApS156

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Lecoq Holding ApS50%
  • Pinna Holding ApS50%
Ugly ApS

Management

1 active registrations

Executive management

Executive management at Ugly ApS
NameRoleAppointed
Mattias Fuglsang PinnaDirector04/09/2020
Founders
Lecoq Holding ApS, Pinna Holding ApS

Signing rule: Selskabet tegnes af én direktør.

Address and production units

2 active production units

Skolegade 37
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
Sjovinisten ApSHeibergsgade 28, 4. tv, 8000 Aarhus C41026247019
Ugly ApSSkolegade 37, st, 8000 Aarhus C11026461061

Purpose

Selskabets formål er at drive café og dermed forbundet aktivitet.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20253 changesaccounts 2 · industry 1
  • Annual report for 2025 published
  • Annual report for 2024 published
  • Industry changed to Serving of alcoholic beverages (563020)
20241 changename 1
  • Name changed from Sjovinisten ApS to Ugly ApS
20232 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Skolegade 37, st, 8000 Aarhus C
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20205 changesname 1 · founded 1 · management 1 · ownership 2
  • Name changed from Covin-19 ApS to Sjovinisten ApS
  • Registered as Covin-19 ApS
  • Mattias Fuglsang Pinna appointed director
  • LECOQ HOLDING ApS registered as owner (50%)
  • Pinna Holding ApS registered as owner (50%)

Related companies

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction