Ugly ApS
Private limited companyCVR 41664657Aarhus CActive
Ugly ApS is a private limited company, based in Aarhus C, active in serving of alcoholic beverages, founded in 2020. Equity was negative at the end of 2025 (−DKK 511k). After a loss in 2024, the company made a profit of DKK 191k in 2025. With 25 employees, the company is about 8 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 93% (2024 → 2025), to DKK 2.3m.
- Net profit went from a loss of DKK 143k to a profit of DKK 191k (2024 → 2025).
Employees
- 8 more employees than a year earlier: 25 (07/2026) against 17 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)
- 31/10/2024: Name changed from Sjovinisten ApS to Ugly ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −306 | 1,026 | 1,066 | 1,206 | 2,323 | +92.6% |
| Operating profit (EBIT) | −487 | 48 | −232 | −64 | 327 | +612.9% |
| Profit before tax | −503 | 7 | −274 | −178 | 245 | +237.6% |
| Net profit | −391 | 6 | −213 | −143 | 191 | +233.2% |
| Total assets | 1,605 | 1,894 | 1,812 | 1,781 | 2,349 | +31.9% |
| Equity | −351 | −345 | −558 | −702 | −511 | +27.2% |
| Liabilities | 1,956 | 2,239 | 2,370 | 2,482 | 2,860 | +15.2% |
| Cash and cash equivalents | 226 | 408 | 163 | 153 | 1,012 | +560.3% |
| Average number of employees | 1 | 2 | 3 | 3 | 5 | +66.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 511k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 06/10/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 02/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 21/11/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 03/10/2022 | The company | PDFXBRL |
| 2021 | 04/09/2020 – 30/06/2021 | 02/12/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
871 companies in the databaseComparison with the other companies in serving of alcoholic beverages based on the latest financial year.
Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 9,046of 9,892 Better than 9% | No. 9,285of 9,922 Better than 6% |
| Same industry and 20–49 employees134 companies in the comparison | No. 86of 134 Better than 36% | No. 122of 134 Better than 9% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,471of 33,588 Better than 54% | No. 31,139of 33,687 Better than 8% |
| All companies of type ApS66,508 companies in the comparison | No. 27,130of 66,379 Better than 59% | No. 62,246of 66,505 Better than 6% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Serving of alcoholic beverages- Ugly ApSDKK 2.3m
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Ugly ApSDKK 191k
- Old Irish Pub Denmark A/SDKK 9.4m
- Gl24 ApSDKK 5.5m
- Ugly ApS−DKK 511k
- Old Irish Pub Denmark A/SDKK 53.1m
- Gl24 ApSDKK 19.9m
- Ugly ApS25
- Old Irish Pub Denmark A/S258
- Gl24 ApS156
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Lecoq Holding ApS50%
- Pinna Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mattias Fuglsang Pinna | Director | 04/09/2020 |
- Founders
- Lecoq Holding ApS, Pinna Holding ApS
Signing rule: Selskabet tegnes af én direktør.
Address and production units
2 active production unitsSkolegade 37
8000 Aarhus C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sjovinisten ApS | Heibergsgade 28, 4. tv, 8000 Aarhus C | 4 | 1026247019 |
| Ugly ApS | Skolegade 37, st, 8000 Aarhus C | 1 | 1026461061 |
Purpose
Selskabets formål er at drive café og dermed forbundet aktivitet.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Serving of alcoholic beverages (563020)
20241 changename 1
- NameName changed from Sjovinisten ApS to Ugly ApS
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Skolegade 37, st, 8000 Aarhus C
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20205 changesname 1 · founded 1 · management 1 · ownership 2
- NameName changed from Covin-19 ApS to Sjovinisten ApS
- FoundedRegistered as Covin-19 ApS
- ManagementMattias Fuglsang Pinna appointed director
- OwnershipLECOQ HOLDING ApS registered as owner (50%)
- OwnershipPinna Holding ApS registered as owner (50%)
Related companies
Same industry in Aarhus
- Spilcafeen ApS58 employees
- Clemens Bar ApS35 employees
- Fidels ApS32 employees
- TNL Invest ApS32 employees
- Vesterlauget Ved Vandet Aps31 employees
- GBAR Aarhus ApS30 employees
Largest in the industry
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Proud Mary ApSDKK 38.9m
- Lkg Night ApSDKK 20.5m
- Hive ApSDKK 15m
- Brus ApSDKK 14.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.