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U Itch I Scratch ApS

Private limited companyCVR 30831241København ØActive

U Itch I Scratch ApS is a private limited company, based in København Ø, active in motion picture, video and television programme production, founded in 2007. The company went from a profit in 2024 to a loss of DKK 721k in 2025. With 17 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 71,563 in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.5m−28.5% vs. 2024
Net profit−DKK 721k−3,371.5% vs. 2024
EquityDKK 71,563−76.7% vs. 2024
Employees17latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 28% (2024 → 2025), to DKK 2.5m.
  • Net profit went from a profit of DKK 22,039 to a loss of DKK 721k (2024 → 2025).
  • Equity fell 77% (2024 → 2025), to DKK 71,563.

Employees

  • 12 more employees than a year earlier: 17 (08/2026) against 5 (08/2025).

Registrations, last 24 months

  • 22/01/2026: Name changed from UITCH ISCRATCH PRODUCTIONS ApS to U Itch I Scratch ApS
  • 01/01/2025: Industry changed to Motion picture, video and television programme production (591100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for U Itch I Scratch ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,8716,9805,0333,2443,4372,459−28.5%
Operating profit (EBIT)1,1992,261360−37543−881−2,169.5%
Profit before tax1,1322,233319−38839−902−2,440.7%
Net profit8741,718235−30922−721−3,371.5%
Total assets3,5304,630905505861633−26.5%
Equity9421,86059528630872−76.7%
Liabilities2,5882,770310220554562+1.4%
Cash and cash equivalents2,8191,283288132810−99.9%
Average number of employees141414886−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (357 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 77% from 2024 to 2025 (DKK 308k to DKK 71,563).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for U Itch I Scratch ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202517/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202419/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202011/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

357 companies in the database

Comparison with the other companies in motion picture, video and television programme production based on the latest financial year.

Gross profitDKK 2.5mNo. 133 of 357
Better than 63% of the companies in the industry
EquityDKK 71,563No. 252 of 357
Better than 29% of the companies in the industry
Number of employees17No. 77 of 357
Better than 79% of the companies in the industry

Industry median: gross profit DKK 1.5m, net profit DKK 61,672, equity DKK 408k, 3 employees.

DKK 100kDKK 891kDKK 7.9mDKK 70.7mDKK 303.9mHere
Distribution of gross profit for 327 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 26,665of 69,742
Better than 62%
No. 56,198of 69,964
Better than 20%
Same industry and fewer than 20 employees318 companies in the comparison
No. 100of 318
Better than 69%
No. 222of 318
Better than 30%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 14,252of 24,791
Better than 43%
No. 22,965of 24,909
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 26,059of 66,379
Better than 61%
No. 52,404of 66,505
Better than 21%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Motion picture, video and television programme production
Gross profit
  1. U Itch I Scratch ApSDKK 2.5m
  2. Nordisk Film A/SDKK 630m
  3. Nordisk Film Production A/SDKK 326.7m
Net profit
  1. U Itch I Scratch ApS−DKK 721k
  2. Nordisk Film A/SDKK 346.9m
  3. Nordisk Film Production A/SDKK 8.1m
Equity
  1. U Itch I Scratch ApSDKK 71,563
  2. Nordisk Film A/SDKK 439.3m
  3. Nordisk Film Production A/SDKK 11.9m
Employees
  1. U Itch I Scratch ApS17
  2. Nordisk Film A/S69
  3. Nordisk Film Production A/S103

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Thomas Falck Holding ApS10%
  • Gators Holding ApS50%
  • Haystack Holding ApS33.33%
U Itch I Scratch ApS

Management

1 active registrations

Executive management

Executive management at U Itch I Scratch ApS
NameRoleAppointed
Mads Nørfelt MarstrandDirector20/09/2007
Founders
Mads Nørfelt Marstrand, Mads Marstrand-Jørgensen
Former management (1)
Former management at U Itch I Scratch ApS
NameRoleAppointedResigned
Mads Marstrand-JørgensenDirector01/09/200720/09/2007

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Århusgade 88
2100 København Ø

København Municipality · Postcode 2100

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
U Itch I Scratch ApSÅrhusgade 88, 4, 2100 København Ø171013622872

Purpose

Selskabets formål er at instruere og producere reklamefilm samt foretage investeringer i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20262 changesaccounts 1 · name 1
  • Annual report for 2025 published
  • Name changed from UITCH ISCRATCH PRODUCTIONS ApS to U Itch I Scratch ApS
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Motion picture, video and television programme production (591100)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to Århusgade 88, 4, 2100 København Ø
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20207 changesmerger 1 · address 1 · ownership 5
  • Merger registered in CVR
  • Moved to Århusgade 88, 4, 2100 København Ø
  • HAYSTACK HOLDING ApS registered as owner (33.33%)
  • GATORS HOLDING ApS registered as owner (50%)
  • SHOREBREAK ApS is no longer registered as owner
  • GATORS HOLDING ApS is no longer registered as owner
  • HAYSTACK HOLDING ApS is no longer registered as owner
20191 changeownership 1
  • PONTUS INVEST ApS is no longer registered as owner
201810 changesownership 10
  • THOMAS FALCK HOLDING ApS registered as owner (10%)
  • THOMAS FALCK HOLDING ApS is no longer registered as owner
  • GATORS HOLDING ApS registered as owner (33.33%)
  • GATORS HOLDING ApS is no longer registered as owner
  • HAYSTACK HOLDING ApS registered as owner (25%)
  • THOMAS FALCK HOLDING ApS registered as owner (5%)
  • SHOREBREAK ApS registered as owner (25%)
  • HAYSTACK HOLDING ApS is no longer registered as owner
  • THOMAS FALCK HOLDING ApS is no longer registered as owner
  • SHOREBREAK ApS is no longer registered as owner
20176 changesownership 6
  • HAYSTACK HOLDING ApS registered as owner (15%)
  • PONTUS INVEST ApS registered as owner (5%)
  • THOMAS FALCK HOLDING ApS registered as owner (10%)
  • SHOREBREAK ApS registered as owner (15%)
  • HAYSTACK HOLDING ApS is no longer registered as owner
  • SHOREBREAK ApS is no longer registered as owner
20161 changeaddress 1
  • Moved to Hauser Plads 10, 3, 1127 København K
20144 changesownership 4
  • HAYSTACK HOLDING ApS registered as owner (10%)
  • SHOREBREAK ApS registered as owner (10%)
  • GATORS HOLDING ApS registered as owner (33.33%)
  • GATORS HOLDING ApS is no longer registered as owner
20131 changeaddress 1
  • Moved to Hauser Plads 28A, 3, 1127 København K
20082 changesaddress 1 · industry 1
  • Moved to Hauser Plads 28A, 1, 1127 København K
  • Industry changed to Produktion af film og videofilm (591110)
20075 changesmanagement 3 · founded 1 · ownership 1
  • Mads Nørfelt Marstrand appointed director
  • Mads Marstrand-Jørgensen stepped down as director
  • Registered as UITCH ISCRATCH PRODUCTIONS ApS
  • Mads Marstrand-Jørgensen appointed director
  • GATORS HOLDING ApS registered as owner (100%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction