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True Taste ApS

Private limited companyCVR 43806386SvinningeActive

True Taste ApS is a private limited company, based in Svinninge, active in wholesale of other food, founded in 2023. Equity was negative at the end of 2025 (−DKK 72,833). The company went from a profit in 2024 to a loss of DKK 202k in 2025.

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Key figures · financial year 2025

Gross profit−DKK 176k−509.6% vs. 2024
Net profit−DKK 202k−1,033.3% vs. 2024
Equity−DKK 72,833−197.3% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 510% (2024 → 2025), to −DKK 176k.
  • Net profit went from a profit of DKK 21,653 to a loss of DKK 202k (2024 → 2025).
  • Equity turned negative: −DKK 72,833 (2024 → 2025).

Management and owners, last 24 months

  • Stepped down: Anders Cederholm Nielsen (board member, 13/01/2025) and Simon Tind Salling (chair of the board, 13/01/2025).
  • New owners registered: Cederholm Accelerate ApS (13/01/2025), Havlu ApS (13/01/2025) and Wally Ventures ApS (13/01/2025).
  • No longer registered as owner: Cederholm Accelerate ApS (12/01/2025), Havlu ApS (12/01/2025) and Wally Ventures ApS (12/01/2025).

Registrations, last 24 months

  • 18/12/2025: Moved to Ringstedvej 13, 4520 Svinninge
  • 01/01/2025: Industry changed to Wholesale of other food (463800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 250k−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000202320242025
EquityNet profit
Financial figures for True Taste ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit–43−176−509.6%
Operating profit (EBIT)–31−202−744.2%
Profit before tax–28−202−828.1%
Net profit1322−202−1,033.3%
Total assets62352194−45%
Equity5375−73−197.3%
Liabilities9278267−4%
Cash and cash equivalents22203−85.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202320242025
Gross profitMedian, the industry (165 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 72,833 at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for True Taste ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202514/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/06/2025The companyPDF not statedXBRL
202326/01/2023 – 31/12/202330/06/2024The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

165 companies in the database

Comparison with the other companies in wholesale of other food based on the latest financial year.

Gross profit−DKK 176kNo. 159 of 165
Better than 4% of the companies in the industry
Equity−DKK 72,833No. 146 of 165
Better than 12% of the companies in the industry
Number of employees5No. 67 of 165
Better than 60% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 415k, equity DKK 2.6m, 4 employees.

DKK 100kDKK 979kDKK 9.6mDKK 93.9mDKK 429.5m
Distribution of gross profit for 152 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 66,711of 69,742
Better than 4%
No. 61,849of 69,964
Better than 12%
Same industry and fewer than 20 employees142 companies in the comparison
No. 137of 142
Better than 4%
No. 123of 142
Better than 13%
Companies that are founded within the last five years16,662 companies in the comparison
No. 15,830of 16,614
Better than 5%
No. 13,807of 16,661
Better than 17%
All companies of type ApS66,508 companies in the comparison
No. 63,972of 66,379
Better than 4%
No. 58,189of 66,505
Better than 13%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other food
Gross profit
  1. True Taste ApS−DKK 176k
  2. Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
  3. Mars Danmark A/SDKK 195.4m
Net profit
  1. True Taste ApS−DKK 202k
  2. Kmc, Kartoffelmelcentralen, AMBADKK 373.1m
  3. Mars Danmark A/SDKK 49.5m
Equity
  1. True Taste ApS−DKK 72,833
  2. Kmc, Kartoffelmelcentralen, AMBADKK 1.2bn
  3. Mars Danmark A/SDKK 61.7m
Employees
  1. True Taste ApS5
  2. Kmc, Kartoffelmelcentralen, AMBA305
  3. Mars Danmark A/S157

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Den Bæredygtige Bønne ApS33.33%
  • Cederholm Accelerate ApS10% · 0% votes
  • Havlu ApS33.33%
  • Wally Ventures ApS5% · 0% votes
True Taste ApS

Management

3 active registrations

Executive management

Executive management at True Taste ApS
NameRoleAppointed
Amie N'DongCEO02/09/2024

Board of directors

Board of directors at True Taste ApS
NameRoleAppointed
Mikael Hjalgrym MortensenBoard member26/01/2023
Amie N'DongBoard member01/04/2024
Founders
Cederholm Accelerate ApS, Den Bæredygtige Bønne ApS, Havlu ApS
Former management (4)
Former management at True Taste ApS
NameRoleAppointedResigned
Mikael Hjalgrym MortensenCEO26/01/202302/09/2024
Anders Cederholm NielsenBoard member26/01/202313/01/2025
Amie N'DongChair of the board26/01/202331/03/2024
Simon Tind SallingChair of the board01/04/202413/01/2025

Signing rule: Virksomheden tegnes af Direktøren og bestyrelsen i forening

Address and production units

1 active production units

Ringstedvej 13
4520 Svinninge

Holbæk Municipality · Postcode 4520

Production units
Production unitAddressEmployeesP number
True Taste ApSRingstedvej 13, 4520 Svinninge61028966284

Purpose

Selskabets formål er at drive virksomhed med handel, produktion og dermed forbundne aktiviteter, samt at eje kapitalandele i øvrige virksomheder. Virksomhedens primære aktiviteter er engrosalg af fødevarer. Virksomhedens delmål er at skabe socialøkonomisk vækst igennem en foretningstilgang, der lever op til de internatinoal menneskerettigheder og FN s Verdensmål.

The purpose is quoted from the register in Danish.

Changes year by year

27 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202511 changesaddress 1 · accounts 1 · management 2 · ownership 6 · industry 1
  • Moved to Ringstedvej 13, 4520 Svinninge
  • Annual report for 2024 published
  • Simon Tind Salling stepped down as chair of the board
  • Anders Cederholm Nielsen stepped down as board member
  • CEDERHOLM ACCELERATE ApS registered as owner (10%)
  • HAVLU ApS registered as owner (33.33%)
  • Wally Ventures ApS registered as owner (5%)
  • Wally Ventures ApS is no longer registered as owner
  • HAVLU ApS is no longer registered as owner
  • CEDERHOLM ACCELERATE ApS is no longer registered as owner
  • Industry changed to Wholesale of other food (463800)
20247 changesmanagement 5 · accounts 1 · ownership 1
  • Amie N'Dong appointed ceo
  • Mikael Hjalgrym Mortensen stepped down as ceo
  • Annual report for 2023 published
  • Simon Tind Salling appointed chair of the board
  • Amie N'Dong appointed board member
  • Wally Ventures ApS registered as owner (10%)
  • Amie N'Dong stepped down as chair of the board
20238 changesfounded 1 · management 4 · ownership 3
  • Registered as True Taste ApS
  • Mikael Hjalgrym Mortensen appointed ceo
  • Mikael Hjalgrym Mortensen appointed board member
  • Anders Cederholm Nielsen appointed board member
  • Amie N'Dong appointed chair of the board
  • Den Bæredygtige Bønne ApS registered as owner (33.33%)
  • HAVLU ApS registered as owner (33.33%)
  • CEDERHOLM ACCELERATE ApS registered as owner (20%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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