The Secret ApS
Private limited companyCVR 38625705HvidovreActive
The Secret ApS is a private limited company, based in Hvidovre, active in other financial service activities n.e.c., founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 259k. With 3 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 208k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 41% (2024 → 2025), to DKK 375k.
- The loss grew: from DKK 59,213 to DKK 259k (2024 → 2025).
- Equity fell 56% (2024 → 2025), to DKK 208k.
Employees
- 2 fewer employees than a year earlier: 3 (05/2025) against 5 (05/2024).
Registrations, last 24 months
- 20/05/2025: Industry changed to Other financial service activities n.e.c. (649990)
- 01/01/2025: Industry changed to Restaurants and cafés (561110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,288 | 454 | 1,559 | 864 | 636 | 375 | −41% |
| Operating profit (EBIT) | – | −295 | 620 | 158 | −59 | −259 | −337.2% |
| Profit before tax | 184 | −297 | 611 | 157 | −59 | −259 | −337.6% |
| Net profit | 141 | −297 | 539 | 122 | −59 | −259 | −337.6% |
| Total assets | 734 | 377 | 1,021 | 1,162 | 1,007 | 598 | −40.6% |
| Equity | 162 | −134 | 404 | 526 | 467 | 208 | −55.5% |
| Liabilities | 572 | 511 | 616 | 636 | 540 | 390 | −27.8% |
| Cash and cash equivalents | 460 | 121 | 599 | 846 | 721 | 487 | −32.4% |
| Average number of employees | 3 | 3 | 2 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 56% from 2024 to 2025 (DKK 467k to DKK 208k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 31/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 30/12/2024 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 28/12/2023 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 12/01/2023 | The company | PDF not statedXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 14/12/2021 | The company | PDF not statedXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 29/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
739 companies in the databaseComparison with the other companies in other financial service activities n.e.c. based on the latest financial year.
Industry median: gross profit −DKK 23,925, net profit DKK 174k, equity DKK 10.2m, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 56,486of 69,742 Better than 19% | No. 50,296of 69,964 Better than 28% |
| Same industry and fewer than 20 employees699 companies in the comparison | No. 176of 676 Better than 74% | No. 615of 699 Better than 12% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,555of 33,588 Better than 15% | No. 23,976of 33,687 Better than 29% |
| All companies of type ApS66,508 companies in the comparison | No. 54,340of 66,379 Better than 18% | No. 46,360of 66,505 Better than 30% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other financial service activities n.e.c.- The Secret ApSDKK 375k
- Kirkbi A/SDKK 60bn
- William Demant Invest A/SDKK 22bn
- The Secret ApS−DKK 259k
- Kirkbi A/SDKK 16.9bn
- William Demant Invest A/SDKK 1.1bn
- The Secret ApSDKK 208k
- Kirkbi A/SDKK 151.9bn
- William Demant Invest A/SDKK 31.6bn
- The Secret ApS3
- Kirkbi A/S176
- William Demant Invest A/S14
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Wenhui og Xueyan Holding ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Xueyan Chen | Director | 02/05/2017 |
| Wenhui Wu | Director | 02/05/2017 |
- Founders
- Wenhui og Xueyan Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsEngvænget 28
2650 Hvidovre
| Production unit | Address | Employees | P number |
|---|---|---|---|
| The Secret ApS | Engvænget 28, 2650 Hvidovre | – | 1022425680 |
Purpose
Selskabets formål er formueforvaltning.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20253 changesaccounts 1 · industry 2
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Other financial service activities n.e.c. (649990)
- IndustryIndustry changed to Restaurants and cafés (561110)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20232 changesaccounts 2
- AccountsAnnual report for 2023 published
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20202 changesaccounts 1 · name 1
- AccountsAnnual report for 2020 published
- NameName changed from Lundgren V.I.P. Frederiksberg ApS to The Secret ApS
20181 changeaddress 1
- AddressMoved to Engvænget 28, 2650 Hvidovre
20175 changesaddress 1 · founded 1 · management 2 · ownership 1
- AddressMoved to Engvænget 28, 2650 Hvidovre
- FoundedRegistered as Lundgren V.I.P. Frederiksberg ApS
- ManagementXueyan Chen appointed director
- ManagementWenhui Wu appointed director
- OwnershipWenhui og Xueyan Holding ApS registered as owner (100%)
Related companies
Same industry in Hvidovre
- Ksp 2010 ApS11 employees
- Autodania Bilcenter ApS2 employees
- Es Es ApS2 employees
- Byzantium ApS2 employees
Largest in the industry
- Kirkbi A/SDKK 60bn
- William Demant Invest A/SDKK 22bn
- Lars Larsen Group A/SDKK 17.2bn
- KK Group Holding A/SDKK 2.6bn
- KIRKBI Investment Management A/SDKK 984m
- Jens Enggaard Holding ApSDKK 979.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.